Entries from September 2008 ↓

Come to the third Cincinnati Social Media Breakfast to listen, share, network and learn along with other area marketing and new media professionals.

The power of Word of Mouth Marketing is the theme of the free morning event as our special guest, Pete Blackshaw, leads a discussion on the powerful shift that’s changed the relationship between brands and consumers. More importantly we’ll discuss how companies are responding to these changes.

It’s a FREE event, complete with breakfast, thanks to Enquirer Media’s sponsorship.  

Pete Blackshaw is EVP of Digital Strategic Services at Nielsen Online. He is also the author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.” An accomplished blogger, Blackshaw has connected Cincinnati’s digital enthusiasts together via the Digital Cincinnati group on Facebook. 

You will not want to miss Blackshaw’s industry-leading views on Word of Mouth marketing.  

Registration
** Registration is required and limited to 40 attendees. If the event is sold out, please leave a comment below to be added to our waiting list. ** 

Date: Thursday, October 16, 2008, from 7:30 to 9:30 am  
Location: Bridge Worldwide 
302 W. Third Street  
Suite 900 
Cincinnati, OH 45202 
513.381.1380 

Cost: Free thanks to our sponsor, Enquirer Media 

Questions? Contact Laura Deaton via lauradeaton AT gmail DOT com 
or Kevin Dugan via prblog AT gmail DOT com 
Register for the event here.

About our Sponsor Enquirer Media 
Owned by the Gannett Corporation, Enquirer Media is committed to delivering the best news and information in the region.  These news and information products include: The Cincinnati Enquirer, The Kentucky Enquirer, The Community Press and Recorder weekly newspapers, the Cincinnati.Com network, NKY.Com, CiN Weekly, Our Town magazine and more than 75 special publications ranging in coverage from sports to entertainment and more.

About Social Media Breakfast
Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to cities throughout the U.S. and around the world. More at http://www.socialmediabreakfast.com/category/smb-cincinnati/ 

Date: Oct 4 2008, Saturday
Venue: URA Gallery, at the Theatrette on 3rd storey of The URA Centre, 45 Maxwell Road (next to the famous Maxwell Food Centre)
Time: 11am to 2pm
Fee: *Any amount you think its worth

The Day’s Event Line-up
11am: Registration (Please try to come on time. Programme will start on time as planned. :))
11.15am: Welcome by SMB team
11.20am: Sharing by Willy Foo - “Corporate Adoption of Social Media” - Do’s, Don’ts & Pitfalls of Web 2.0
12.00pm: Panel Discussion - “Corporate Adoption of Social Media”. Moderated by Willy Foo. Panelist: Pat Law, Derrick Koh, Supriya and Benjamin Koe.
12.20pm: Networking and Lunch
1.00pm: You might want to catch the Light and sound show on “Discovering the Central Asia” at URA Gallery
2.00pm: Guided tour around URA Gallery by the friendly people from URA Gallery (Optional)

Exciting line-up isn’t it? We hope you will come join us on Oct 4!

If you’re new to SMB|SG and is scratching your head wondering if you should join us, don’t have to scratch anymore! Just come! Everyone is very friendly and most of us are crazy people too! We talked about almost everything and anything under the sun! Yes! Not just on Social Media, New Media or any other media. And please don’t expect an invitation from us k! Cause there’s none! Just come! EVERYONE is welcome!

The first Social Media Breakfast to be hosted in Louisville, Ky., saw 80 people from the business community turn out for a Social Media 101 session hosted by the Social Media Club Louisville on Thursday. Michelle Jones, Nick Huhn, Brendan Jackson, Aaron Marshall and Jason Falls presented a top-level look at social media for the crowd at the Jefferson Club.

You can see the presentation and Q&A via Marshall’s U-Stream video below. The slide show is alsoon our latest blog post here:

http://www.smclouisville.org/2008/09/25/live-streaming-of-smc-louisvilles-social-media-101-breakfast/

Live streaming video by Ustream

Louisville-based advertising agency Creative Alliance sponsored the event. Jackson is their Director of Interactive.

The Social Media Club Louisville was founded in January of 2008 by Falls and Todd Earwood. The group meets monthly and can be found and followed at SMCLouisville.org.

Hi there - Rick Mahn from Minneapolis here! We’ve been working on our next event, and if you’re looking forward to the next Social Media Breakfast? So are we!

We’ll be meeting at the Best Buy headquarters in Richfield, MN again this time and will welcome the co-founder of Blue Shirt Nation, Gary Koelling who’s going to share some stories and background on Best Buy social media initiatives like BSN, Gift Tag and so on.

We’ll also talk about social media "Purists" vs. "Corporatists" in the enterprise, take a quick look at the SMBMSP social media site on Ning, and hear from ThreeVolts about web video. We’ll see you there!

• Location: Best Buy (yes, again - I’ll try to keep the suits out
• Date: September 19th, 2008
• Time: 8am to 10am
• RSVP: http://upcoming.yahoo.com/event/1084480/

Agenda:

• Gary Koelling, co-founder of Best Buy’s BlueShirtNation will talk about BSN and GiftTag
• Group question: Social Media "Purists" vs. the "Corporatists" in the enterprise. What’s your take?
• Three Volts will talk about web video and it’s use by companies
• Conferences - Who’s going and why (BlogWorld Expo, DEMO, Defrag, SXSW)
• Local event/meetup update - what’s coming up & details on SMBMSP8.
• Social Media Breakfast needs a logo! Lets start submitting samples - we’ll talk a bit and define some requirements.
• Announcement: We have a bacon sponsor!!!

Breakfast sponsored by:

Chat:

We’re going to try using a Meebo room that should work better from behind company firewalls. We couldn’t connect to the chat room from the event last time and missed a lot of "back channel" discussions. Let us know what you think!

http://www.meebo.com/room/smbmsp/

Video:

We’ll be using our Mogulus video channel again this time, and we expect better video performance this time. We’ll be limiting the number of cams and the number of folks at the event watching the feed while they’re there. This should help the outgoing stream and our recording abilities!

http://www.mogulus.com/smpmsp

Social Media Breakfast & Social Media Club

Local conversations, with national connections!

Author, blogger, and word-of-mouth expert Jackie Huba led an engaging discussion on the value of niche communities on Tuesday morning during Austin’s second Social Media Breakfast, held at Genuine Joe Coffeehouse in North Austin.

Jackie kicked off her talk with case studies from Fiskars and Maker’s Mark, two companies who’ve established communities through ambassador groups. With Fiskars, that community didn’t come together around their actual products (such as scissors), but around the hobby of scrapbooking.

Also emerging was a lively discussion around the value of “lurkers” in communities, a topic attendee Kyle Flaherty and Shel Israel have since blogged about.

After the breakfast, Jackie sat down with me for a one-on-one interview to recap the highlights of her talk, including:

• Why Jackie thinks niche social networks are the “plastics of the future”
• How customer communities can build loyalty and encourage participation
• How Fiskars and Maker’s Mark have cultivated brand ambassadors.
• What to do about lurkers
• SWOMfest ‘08

 

 Jackie Huba on niche networks at Austin's Social Media Breakfast 2: Play Now | Play in Popup | Download

Running time: 9:09

Media links from Austin’s Social Media Breakfast 2

• Event description and attendee list
• Twitter posts tagged #SMBAustin
• Eugene Hsu’s photos
• Are you a lurker?
• Be a listener

Image courtesy of Eugene Hsu.

After a summer hiatus, we’re back with Social Media Breakfast Ottawa 3!

The theme for this Breakfast is online reputation. What about it? Well, as our guest speaker, PR and web strategist Ryan Anderson says, “You only get one, and it’s yours to ruin.”

Join Ryan as he leads us in an exploration of a social media-enabled world where companies and individuals can use the Social Web to build their reputation and insulate themselves against attacks that would have previously remained private matters.

Ryan will help us understand basic social media monitoring and response practices as well as providing insight on avoiding and dealing with crisis situations online. Topics to be covered include:

• Monitoring, Understanding and Response
• Preempting a Reputation Attack
• Crisis Management and Preparing for the Worst

We hope you can join us at Overlay.TV’s Preston Street area office on Tuesday, September 16, 2008 at 7:30 am. Sign up today at http://smbottawa3.eventbrite.com

After much harassment from Bryan Person, Louisville is getting on board with the Social Media Breakfast, and we’re doing it in a compelling way that will hopefully inspire others to do the same.

The Social Media Club Louisville will host a Social Media Breakfast Thursday, Sept. 25, 2008, from 7:30 a.m. until 9 a.m. at the Jefferson Club in downtown Louisville. But we are inviting people who need to learn the basics of social media and will present a Social Media 101 session.

Through our sponsor, local advertising agency Creative Alliance, we are extending a select number of free admission invitations to several professional groups around town, including the local Advertising Federation and chapers of the Public Relations Society of America, International Association of Business Communicators, American Marketing Association and Society of Professional Journalists. Beyond those free passes, the general public is invited to attend (with an RSVP) for the cost of breakfast, which is $13.

While we know this is a bit out of character for the Social Media Breakfasts that have preceded us, the Social Media Club membership here has insisted our mission be about educating the mainstream and spreading the footprint of social media. The Social Media Breakfast concept fits so nicely into that position, we’re convinced the event will be a success.

So, if you’re in or are planning to be in Louisville on Sept. 25, join us. I’ve told the more experienced social media folks in town it will be a good place to network and find companies looking for help in that realm. At worst, folks can find someone to mentor through the social web’s waters.

If you’d like to come, please RSVP no later than Tuesday, Sept. 23 by emailing the Social Media Club Louisville at smclouisville - at - gmail.com. A full breakfast buffet will be served. The cost of the event is $13 per person. Only cash and check will be accepted. Cancellations after Tuesday, Sept. 23 will be invoiced.

The Jefferson Club is located on the 29th Floor of the PNC Bank Building at 500 West Jefferson Street. The breakfast will be held in the President Founders Room of the Club. Professional attire is recommended.

For more information contact Jason Falls at 502.815.3257 or email the Club at smclouisville - at - gmail.com.

And we’ll happily report back on Louisville’s inaugural breakfast.

Add the event to your Google Calendar:

Image by taurusaficionado via Flickr