Entries from October 2008 ↓
October 21st, 2008 — Recaps, SMB San Diego
On October 10th, 2008 the first Social Media Breakfast in sunny San Diego commenced and there were just over 40 socially minded people in attendance. It was an early morning for a few, but not early enough to stop some great conversation about social media and what people are hoping to learn in future SMBSD meet-ups.
Some topics that people are really interested in include:
- Social Media Measurement and Analytics
- Social Media for Social Good
- Social Video
- Non-Profits place in Social Media
- Case Studies!!!
- International
- Mobile
- The career of a Community Organizer
- and the list goes on
With all the great ideas for future topics it is hard to not be excited about what will come out of SMB in SD. Follow along on Twitter SMBSD or on Social Media Breakfast San Diego.
October 8th, 2008 — SMB Ottawa, Upcoming breakfasts
Marketing guru Seth Godin has blogged that the ‘Online Community Organizer’ would be the number one job of the future:
“Somebody to create and maintain a virtual world in which all the players in an industry feel like they need to be part of it . . . Like being the head of a big trade association, but without the bureaucracy and tedium . . .
If you were great at this, I’d imagine you’d never ever have trouble finding good work.”
For Breakfast 4 hosted by our new series sponsor - Gowlings - we’ve found some Ottawa greatness for you and will be bringing together a panel of experts to talk about Online Communities:
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October 7th, 2008 — Audio, Photos, Recaps, SMB Austin

Peter Kim led a spirited discussion on the value of social media marketing at Austin’s Social Media Breakfast 3, held this morning at Rudy’s “Country Store” & Bar-B-Q.
Peter, who’s currently building an Austin Ventures-backed enterprise social computing startup, asked several pointed questions of our group:
- Does social media marketing matter at all?
- Does social media marketing scale?
- Why are enterprises still blocking employee access to social computing tools and applications?
- Do A-list bloggers really care about “the conversation?”
Peter’s generally not shy about stirring things up, and today was no exception.
Take a listen to my own conversation with Peter, immediately following the breakfast

Peter Kim on social media marketing: a conversation on Austin's Social Media Breakfast 3 [6:26m]:
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To keep up with Peter’s daily take on social media marketing, follow his
Being Peter Kim blog.
Other business
Media links from Austin’s Social Media Breakfast 3
October 7th, 2008 — SMB San Diego, Upcoming breakfasts
Come to the FIRST Social Media Breakfast in San Diego! Meet other people involved in the social media space and discuss what is new, how you are using it, and its place in business and our lives. The first event will offer open forum discussion around platforms such as Twitter, Seesmic, 12 seconds, Facebook, and many more. We will also be discussing topics and speakers that would interest the group as the event expands. Can’t wait to see everyone there.
Registration: Registration is HIGHLY recommended, but for the first event feel free to bring a friend. We have space for up to 60 attendees. In the future, Registration will be required
Date: Friday, October 10, 2008, from 9:00to 11:00 am
Location: Java Jones
631 9th Ave (between G St and Market St), San Diego CA 92101
Cost: Free thanks to our sponsor, Geary Interactive
Questions? Contact Holly Matson at holly.matson @ Yahoo Dot Com
Register for Social Media Breakfast San Diego.

About our Sponsor: Geary Interactive is a digital marketing agency offering interactive services and experience that consistently deliver results. As an integrated, strategically-focused agency, Geary provides clients with a one-stop solution for all of their online advertising needs.
October 6th, 2008 — SMB Twin Cities
It’s time to start talking about the next SMB in Minneapolis/St. Paul! We’re going to be meeting at the Deluxe corporate headquarters in Shoreview, MN on Oct. 31st.
What better way to wrap up the month of October and start your Halloween weekend than to meet up with your local social media peeps? How about how about a chance to talk social media with the bestselling author of the hit book The New Rules of Marketing & PR: David Meerman Scott? In addition we’ll have a chance to talk with startup entrepreneur Steve Nielsen, President & CEO PartnerUp, a Deluxe Corporation Company.
The fine folks at Fallon will talk about their Twitter campaign for SciFi’s “Eureka”. Each attendee will get a free copy of David’s Book (up to 100 attendees), which he’ll be happy to sign — courtesy of our friends at New Horizons Computer Learning Centers.
Event Info:
- Where: Deluxe Corporate Headquarters, 3680 Victoria Street North, Shoreview, MN 55126 (Map it!)
- When: October 31st, 2008 from 8am to 10am

Agenda:
- David Meerman Scott - “Thought Leadership & Viral Marketing Strategist”
- Each attendee will get a free copy of David’s Book (up to
100 attendees), which he’ll be happy to sign — courtesy of
our friends at New Horizons Computer Learning Centers.
(link: www.nhmn.com)
- Steve Nielsen, President & CEO PartnerUp, a Deluxe Corporation Company.
- Fallon folks talks about their Twitter campaign for SciFi’s “Eureka”
- Post-Networking with David, Steve, and everyone else!
- Our continuing conversation on social media in Minneapolis & St. Paul
RSVP at our EventBrite page:
http://smbmsp8.eventbrite.com/
Sponsors:
October 1st, 2008 — Recaps, SMB Ottawa
Ottawa’s third Social Media Breakfast, sponsored by the Chicken Farmers of Canada, took place two weeks ago with some sixty attendees surviving the Preston Street gauntlet to gather at the offices of Overlay.TV. Not only was there the seemingly never-ending street construction to navigate but we had no coffee! Said construction activity happened to cut through a pipe that supplied water to our friendly neighborhood Starbucks! Undaunted, we were rewarded with an interesting presentation about Reputation 2.0 from PR and Web Strategist Ryan Anderson.
It happens that I was waiting for Ryan to send me his presentation slides before writing an event recap. Instead, Ryan posted a great summary at his blog - The New PR. As there is nothing new for me to add, I’ve asked Ryan for (and received) his permission to cross-post his entry. I’ll be writing again before the end of this week with some announcements about our Breakfast 3 contest winner, our new season sponsor and details about our October Breakfast.
~ Simon Chen
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