SMB Austin 3: Does social media marketing matter?

Peter Kim led a spirited discussion on the value of social media marketing at Austin’s Social Media Breakfast 3, held this morning at Rudy’s “Country Store” & Bar-B-Q.

Peter, who’s currently building an Austin Ventures-backed enterprise social computing startup, asked several pointed questions of our group:

• Does social media marketing matter at all?
• Does social media marketing scale?
• Why are enterprises still blocking employee access to social computing tools and applications?
• Do A-list bloggers really care about “the conversation?”

Peter’s generally not shy about stirring things up, and today was no exception.

Take a listen to my own conversation with Peter, immediately following the breakfast

 

 Peter Kim on social media marketing: a conversation on Austin's Social Media Breakfast 3 [6:26m]: Play Now | Play in Popup | Download

Other business

• Dave Evans gave away two copies of his just-released book, Social Media Marketing: An Hour a Day
• Bob Carlton is leading Austin’s effort for Blog Action Day 2008 to help “change the face of poverty,” and he’s looking for help. Read Bob’s blog post to find out how to get involved.

Media links from Austin’s Social Media Breakfast 3

• Event description and attendee list
• Twitter posts tagged #SMBAustin
• Flickr photos
• Tim Walker: ‘Austin Social Media Breakfast 3 gets the juices flowing’
• Jon Lebkowsky: ‘Social media for breakfast’