SMB Austin 3: Does social media marketing matter?

Peter Kim speaks about social media marketing at Austin's Social Media Breakfast 3

Peter Kim led a spirited discussion on the value of social media marketing at Austin’s Social Media Breakfast 3, held this morning at Rudy’s “Country Store” & Bar-B-Q.

Peter, who’s currently building an Austin Ventures-backed enterprise social computing startup, asked several pointed questions of our group:

  • Does social media marketing matter at all?
  • Does social media marketing scale?
  • Why are enterprises still blocking employee access to social computing tools and applications?
  • Do A-list bloggers really care about “the conversation?”

Peter’s generally not shy about stirring things up, and today was no exception.

Take a listen to my own conversation with Peter, immediately following the breakfast

 
icon for podpress  Peter Kim on social media marketing: a conversation on Austin's Social Media Breakfast 3 [6:26m]: Play Now | Play in Popup | Download

To keep up with Peter’s daily take on social media marketing, follow his Being Peter Kim blog.

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Media links from Austin’s Social Media Breakfast 3

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#1 Peter Kim Social Media Marketing | LiveWorld SocialVoice Blog on 06.23.10 at 8:06 pm

[...] led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie [...]