Boston’s Social Media Breakfast 10 will be held on Wednesday, November 12, from 8:00am -11:00am, at the Ryles Jazz Club in Inman Square, Cambridge.
SMB10 Theme: Getting ROI Out of Social Media
SMB10 will feature three, eight-minute presentations on examining new ways to evaluate and measure the success of social media engagements and community building programs.
The hard line ROI analysis that have traditionally been used in Marketing – sales leads, conversion rates and reach metrics – don’t easily translate to social media engagement driven programs – where you’re no longer buying your way into the conversation to influence potential customers.
Today’s visionary companies are engaging their customers directly – realistically, authentically and transparently – sharing ideas, spurring conversations, responding to industry trends and developing valuable digital content that helps propel their brand as an engaged trusted source. This strategy can also dramatically improve SEO rankings and inbound marketing efforts leading to great findability and sales opportunities.
The Presenters
Brian Halligan, Founder and CEO at HubSpot
Andrew McAfee, Associate Professor with Harvard Business School
Matt Cutler, Vice President, Marketing & Analytics at Visible Measures
Sponsor
Boston’s Social Media Breakfast 10 is sponsored by HubSpot, an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers.
As a Sponsor, HubSpot has offered to provide the attendees of SMB10 with a Website Grader analysis that measures the SEO and marketing effectiveness of your website or blog. If you would like an analysis conducted – please just include the URL of your site as part of the Eventbrite registration. HubSpot will also have a few Internet Marketing Consultant available to answer questions about your Website Grader reports.
Links
* Directions to the Ryles Jazz Club (Nearest T stops: Central Square and Harvard Square on the Red Line). Free and metered parking is available.
* Official Social Media Breakfast website
* SMB FriendFeed room
Creating Content / Making Media?
* Please use the tags #SMB10.
Questions?
Boston’s Social Media Breakfast is organized by Bob Collins and brings together social media experts and newbies alike for a morning of eating, meeting, sharing and learning. It is free to attend.
Please contact Bob Collins at Bob – AT – SHIFTComm – DOT – com.
3 comments ↓
Sounds very cool. Thanks for putting this together.
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[...] theme of Social Media Breakfast Boston 10 was “ Getting ROI Out of Social Media.” HubSpot’s CEO Brian Halligan discussed their method [...]