Social Media Breakfast NYC 3 will be held from 8:30am -10:30am, at the Roger Smith Hotel. The sponsor, Ripple6™ will be providing a complimentary breakfast.
Please RSVP on Eventbrite, as early as possible, as tickets are limited.
Social Media Breakfast NYC 3
* Date: Thursday, January 15, 2009
* Time: 8:30-10:30am
* Place: Roger Smith Hotel (212-754-1400)
501 Lexington Avenue, NY, NY 10017 (@47th St.)
* Registration: RSVP on Eventbrite, as tickets are limited
SMBNYC3 Theme: Social Media in 2009 | Engagement, Brand Equity & Measurement.
This event will feature a series of fifteen-minute presentations with Q & A, breakfast and networking.
Engagement is the cornerstone to building brand equity for your company and to reach your audience. Brand equity is defined as the “degree to which a brand is believed to be able to meet or exceed customer expectations for the category” (Dr. Robert Passicoff, Brand Keys, NY). A successful engagement results in increased brand equity.
Companies are beginning to understand the importance of engaging their customers directly. Knowledge sharing, two-way conversations, and the creation of valuable digital content have helped companies propel their brand as an engaged and trusted source. Engagement strategy can also improve SEO rankings and inbound marketing efforts leading to increased opportunities. How are you engaging? Are engagement and brand equity measurable? The following presenters will discuss their learnings from 2008, and where they are headed in 2009.
Speakers
1) Jessica Valenzuela, Founder and CEO, Mavin Digital
2) Roger Wu, Co-Founder and President, Klickable.tv
3) Grace Piper, Producer & Host, Fearlesscooking.tv
Sponsors
Ripple6™ who helps marketers sponsors social Media Breakfast NYC 3 and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. Chris Kieff (@ckieff) of Ripple6 will be attending and can be reached at 646-254-6780.
The Roger Smith Hotel ( @rogersmithhotel ) in New York City is ideally located on Lexington Avenue between 47th and 48th Streets on the eastside of the city. At this prime, midtown Manhattan Hotel location, you will be centrally located close to business centers, shopping, museums, Broadway theatres, restaurants, attractions, and transportation.
Creating Content / Making Media?
* Pass along video, blog posts, and other durable content to Selina McCusker so it can be included in a wrap up post.
* Please use the tag #smbnyc3.
The Social Media Breakfast NYC is organized and hosted by Selina McCusker and Suki Fuller. Please reach SMB NYC with any further questions at Selina{at} socialmediabreakfast{dot} com. If you are interested in speaking at future SMB NYC events, please send an e-mail to Selina McCusker:
Selina {at} SocialMediaBreakfast {dot} com
