Social Media Breakfast San Diego is seeing new faces on both the member-side and the organizer-side. With two prior successful events, SMB San Diego 3 will provide the new foundation for a truly collaborative, educational and proactive group of social media professionals and entrepreneurs.
During this session we’ll be putting a new structure into place with things like:
Top 10 in 10 – What’s the latest buzz around social media?
Feedback in 5 – Gives members opportunity to discuss challenges and garner feedback from the group.
Social Project – SMB SD will be taking on a local NPO project to create a collaborative environment for members and provide help to a cause within our own community. You can submit your projects here.
Event Details:
Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA (website)
The event will start at 7:30am with a half hour of networking and go into Good Morning message at 8:00am. We will not only be reviewing the new format, but also looking for nominations for local San Diego nonprofits who you feel would benefit from a group of social media professionals and entrenpreneurs.
The free breakfast and session is being sponsored by:
Because this is our first event as the new organizers, the team at Digital Operative Inc. just wanted to thank everyone who helped out with this event. You can connect with some of the DO team on Twitter as well: @bj, @adamlevenson, @erinlevenson
Special thank you to our partial event sponsor, Custom Scoop, publisher of Media Bulls Eye Magazine. Thanks to their generosity and the generosity of Rick Korn from Rick’s Pond View we are able to offer this breakfast at a low cost to you.
What’s Custom Scoop?
CustomScoop, a leader in Media Intelligence,
delivers customizable media monitoring technology and analysis to its
customers in Public Relations, Sales, Marketing, Investor Relations and
Competitive Intelligence.
CustomScoop’s solutions utilize proprietary software, an extensive
database of sources and a team of search experts to deliver information
quickly, accurately and with detailed reporting. Products range from an
efficient online news clipping service to an enterprise-level blog
monitoring and analysis solution.
CustomScoop is headquartered in Concord, NH.
Location:Rick’s Pond View, 92 Route 125, Kingston, NH 03848 (right in the middle of several major highways and roads: Hwy 101, I 495, Route 125, Route 111, Route 107, Route 108 and more. Follow Rick’s Pond View on Twitter, or Rick’s A Cafe and Grille, also on Twitter, and check out both on FaceBook (group/fan page).
Social Media Breakfast History
Over the last few weeks I’ve been quietly planning and plotting a new branch of the nationwide Social Media Breakfast in NH. It isn’t that we don’t love Boston, because we do, but our neighbor to the north is rich in technology and social media, and often overlooked when events are planned. I saw a need for networking opportunities that were easier to get to for the northern tech and social media crowd, and decided to step up and fill it. Because NH itself is a diverse and scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston.
What is a Social Media Breakfast?
From the official description: TheSocial Media Breakfastwas founded byBryan Personin August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.
The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.
How will the Social Media Breakfast in NH be different?
The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only social media people and companies to attend, I also want technology types, programmers, coders, tech writers, tech companies and more to attend. As a state that is rich in technology but scattered in distance, I think the best networking and connection making effect will be achieved by combined our different cultures. You never know, as a social media type you might just meet the coder you’ve been looking for to create your dream project if we all come together to connect and to learn from each other!
Theme for the second Social Media Breakfast: Government 2.0 (how utilities, organizations for the environment, and more work with and from municipalities and other entities using social media to achieve goals)
The second Social Media Breakfast NH (hashtag #smbnh) will be all about topics related to Government 2.0. In this struggling economy and shifting paradigm we need to be working together to be more successful and better weather the storm. We should be pulling in all aspects of technology, new media, old media and social media to succeed. This meeting will help us lay the foundation for a richer, better education, tech and new media community in NH.
In addition to myself, who will be your host and MC for the morning, you will have three speakers giving three brief presentations on topics relating to the theme for the morning.
‘Electric Tweets‘ – Why @psnh followers increased 1,700% in one week Public Service of New Hampshire’s Martin Murray will discuss the electric utility’s use of Twitter and other social media.
Boston Police Department is sending John Daley to discuss their web outreach efforts via Twitter and other media.
Now or Never Media’s Bill Rogers and his partners in clean air initiatives will discuss how they use social media to get the word out and reach out to municipalities for change.
TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone or purchase a sponsor ticket above.
Let’s make the new SMBNH crackle with energy and success! See you there!
San Francisco’s second Social Media Breakfast, April 3rd, will feature a conversation with Jonathan Knowles on Social Media Metrics: How to Measure the Performance of Social Media Marketing. After the success of our first event, we’re continuing both the venue, Cafe De La Presse’s Wine Bar on Grant, and the format of interviewing a well-regarded author on a critical topic for marketers. This time, we have the honor of hosting Knowles, an internationally known author and expert on marketing finance.
Knowles has written for Harvard Business Review, MIT Sloan Management Review, Marketing Management, and The Wall Street Journal. He’s been profiled in Business Week and his work has appeared at the World Economic Forum in Davos. His book, Vulcans, Earthings and Marketing ROI is regarded as one of the most accessible treatments of marketing finance and performance measurement.
Jonathan will join us for a discussion about Marketing ROI and Brand Equity, and the fundamental difference between short-term and long-term marketing metrics. We’ll talk about effective strategies for developing worthwhile metrics in an environment of rapid innovation, and when it makes sense to turn off the meter.
If you’re planning to attend, we’ll be soliciting questions and case study suggestions in advance, in addition the usual Q&A. We’ll also be launching a Social Media Metrics survey before the event, and we’ll preview the results at the event.
The event begins with an hour of networking at 7:30am, and the program will run from 8:30 to 9:30am. Registration is available online athttp://smbsf2.eventbrite.com/. Seats are $20 and limited to 50 participants.
Once again, this event will be hosted by MotiveLab, and we’re open for sponsors. If you have any questions, please contact Chris Kenton.
BreakingPoint Systems‘ Kyle Flaherty informed and entertained in his talk on the business-to-business applications of Twitter at last week’s SMB Austin 6, held downtown in the scenic office space of Tocquigny.
Here are a few #SMBAUstin tweets from the morning that offer a flavor of Kyle’s presentation:
Our fledgling efforts in the Toledo-area center on defining trends and best practices, and highlighting new apps and experts, as we all try to stay abreast of the rapidly evolving idea of social media.
Internet Marketing speaker and author Michael Temple will provide opening comments and panel moderation. Our Toledo panel will include Damian Rintelmann, Director of Interactive Business Development at Hart Associates; Dave Rigotti, online marketer; Allen Mireles, social media marketing/PR strategist; and Victoria Kamm, teacher and entrepreneur.
Social media practitioners and others interested in communication come together to eat, meet, share, and learn. Marketers, public relations professionals, entrepreneurs, bloggers, podcasters, videographers, new media fanatics, and online social networkers are all welcome to attend.
After our successful first anniversary SMB that hosted a SxSW Pre-Meet, we’re again moving on to tackle more topical social media territory.
At #SMBMSP 13, we’ll be talking about Community Managers and their role in brining value in today’s challenging economic times.
This event is the morning event of a one-two community manager discussion Wednesday, March 18th, 2009 in the Twin Cities of Minneapolis & St. Paul. The second half is the MIMA The New Deal: Recession-Era Marketing and the Rise of Social Media panel discussion which will be held in the evening. Be sure not to miss that either!
So come chew the (bacon) fat with us on the role of a community manager, what they bring in a down economy, and how they can help new & existing brands or companies.
Join us in beautiful, historic King William for delicious food, stimulating conversation and fabulous networking. In March we’ll be meeting at MadHatters Tea Room in Southtown at 320 Beauregard.
Cost: Event is free; breakfast is available on your own
Our guest speakers will be:
Ryan Kelly
Jonathan Dickey
Patricio Espinoza
(more speakers TBD)
Seating/eating capacity is limited, so reserve your seat now!
The San Antonio Social Media Breakfast is organized by Jennifer Navarrete and Jennifer Milikien; it brings together social media experts, newcomers and enthusiasts, for a morning of eating, meeting, sharing, and learning.
Marketers, PR pros, entrepreneurs, bloggers, videobloggers, podcasters, students, new-media enthusiasts, Twitterers, community managers, recruiters, and online social networkers are all welcome.
The event itself is free to attend, though attendees pay for their own food and drink (coffee, tea, breakfast tacos, pastries, etc.).
Featured discussion:
“Social Media and the San Antonio Mayoral Race”
The 2008 U.S. Presidential election was a watershed event with social media racing to the forefront of the most successful campaign strategies. Candidates created Facebook and MySpace pages, established Twitter profiles and communicated with constituents via Web sites chock-full of live-streaming video, podcasts and more. Now you can get a more local perspective and look at how social media is impacting the 2009 San Antonio Mayoral Race. What role are these now-well-known tools playing in the local campaign? You’ll hear from the experts managing the social media presence for some of the top candidates in the race, as well as an independent expert who’s covering them all.
Speaker bios: Ryan Kelly is a chief analyst with Pear Analytics and serves as a social media expert for the Trish DeBerry-Mejia Mayoral campaign.
Jonathan Dickey serves as the social media expert for the Diane Cibrian Mayoral campaign.
Even before I can blog a recap post about our awesome Breakfast 6 with Stuart MacDonald, my co-organizers, Rob and Ryan, have reminded me that we need to announce our next Breakfast!
I can’t tell you how pleased I was with the launch to the San Francisco Social Media Breakfast. We sold out our tickets and had a great turnout of about 50 people–which is pretty remarkable for a 7:30am event in the city. But hey, the traffic and parking was a breeze. We moved the event a couple doors down from Cafe de la Presse to The Wine Bar, which was a much better venue both for networking, and for the presentation with Anneke Seley.
We kicked the event off with an hour of networking over coffee and breakfast, and I did a an interview with Anneke Seley, sort of in the style of Fresh Air, before opening up the conversation. We talked about Anneke’s background and depth of experience in Silicon Valley–she was employee #12 at Oracle and launched their highly successful inside sales group–and used that as the backdrop for talking about the industry trends that have led to Sales 2.0, and how that’s reshaping the way businesses build sales organizations.
We’ll be book talking Sales 2.0 in the next week or two, so I don’t want to steal the thunder from the discussion, but one concept really jumped out at me that I’ve been thinking a lot about the past few days. It builds from Anneke’s discription of the way the environment for selling in Silicon Valley has changed over the past decade, and how the change has impacted Web 2.0 adoption.
As Anneke tells it in Sales 2.0, back in the day when she joined Oracle, there was a major shift just getting underway in the valley. Traditionally, companies like Oracle sold only extremely expensive enterprise products and sales focused on developing large accounts. Sales people were at home in the field, wining and dining clients and racking up huge expense accounts. As Oracle started selling cheaper products that could load onto desktop PCs, smaller companies became viable prospects, meaning smaller accounts that couldn’t sustain the huge costs of an enterprise-focused sales force.
That trend has only accelerated. We now have companies of all sizes buying products online, and in the case of software, often for a monthly subscription fee with little or no switching costs. What this means is that the cost of selling has to be dramatically reduced. We need efficient ways to meet customers online, attract, inform, educate, and persuade them to buy our products, and the cost of that sale has to be well within the falling margins for product revenue. This is a business driver for social media that goes beyond the red herring of how trendy Web 2.0 may be, and whether or not it’s a passing fad.
If you want to follow the Twitter conversation from the event, you can pick up some good bits of dialog, not to mention some good follows. Also, Jeff Weinberger has a post up about an aha social media moment that happened during the breakfast–which is exactly what it’s all about.
Stay tuned for video from the event, and the book discussion. I passed out a half-dozen books to people who committed to reading it this week. We’ll check in on Friday and start the ball rolling.
LtoR: Jennifer Navarrete, Joe Ruiz, Donna Tuttle, Jennifer Milikien, Elaine Wolff, Bryan Person, Penny Muckleroy, Laura Lorek
In February, Social Media Breakfast San Antonio’s topic was, “The Media in Transition”. We had representatives from the San Antonio Business Journal, San Antonio Express-News, San Antonio Current and KSAT 12 News. Donna Tuttle, Laura Lorek, Elaine Wolff and Joe Ruiz shared how Social Media has changed not only how they gather news, but also how it has impacted their industry.
The conversation began with stats for the respective publications and broadcasts. It quickly transitioned to how Social Media is changing journalism. There was a lot of energy and excitement around the increased accessibility of news sources and breaking news. At the same time there was the fear factor and monetization discussion. Given the online push, there is a disconnect between ad dollars in print distribution vs. ad dollars in web distribution. How journalists, newspapers and television broadcast news are making the transition along with the real discussion of how to continue to generate revenue.
It would be fair to say that the overall consensus was that journalism as we know it has changed. While it is an exciting time to be part of the “traditional media”, there is a huge shift in how the industry will continue. The distance between news happening in the world and the time it takes to report the news shrinks. The news media are not the only ones being affected by this transition. Education, big business, government and the non-profit sector are all dealing with the fast pace of the internet coupled with the slowing of the economy. These are topics we will be addressing at future Social Media Breakfast San Antonio events.
SMBSA photo courtesy of Joe Ruiz , Live streaming video by Leslie Baldwin aka Springanew, A special thanks to Social Media Breakfast San Antonio intern Penny Muckleroy for facilitating this month’s event.
What’s Custom Scoop?
Location: 
