SMB San Francisco #2

San Francisco’s second Social Media Breakfast, April 3rd, will feature a conversation with Jonathan Knowles on Social Media Metrics: How to Measure the Performance of Social Media Marketing. After the success of our first event, we’re continuing both the venue, Cafe De La Presse’s Wine Bar on Grant, and the format of interviewing a well-regarded author on a critical topic for marketers. This time, we have the honor of hosting Knowles, an internationally known author and expert on marketing finance.

Knowles has written for Harvard Business Review, MIT Sloan Management Review, Marketing Management, and The Wall Street Journal. He’s been profiled in Business Week and his work has appeared at the World Economic Forum in Davos. His book, Vulcans, Earthings and Marketing ROI is regarded as one of the most accessible treatments of marketing finance and performance measurement.

Jonathan will join us for a discussion about Marketing ROI and Brand Equity, and the fundamental difference between short-term and long-term marketing metrics. We’ll talk about effective strategies for developing worthwhile metrics in an environment of rapid innovation, and when it makes sense to turn off the meter.

If you’re planning to attend, we’ll be soliciting questions and case study suggestions in advance, in addition the usual Q&A. We’ll also be launching a Social Media Metrics survey before the event, and we’ll preview the results at the event.

The event begins with an hour of networking at 7:30am, and the program will run from 8:30 to 9:30am. Registration is available online at http://smbsf2.eventbrite.com/. Seats are $20 and limited to 50 participants.

Once again, this event will be hosted by MotiveLab, and we’re open for sponsors. If you have any questions, please contact Chris Kenton.