Social Media Breakfast Ottawa 8

Like Bryan Person, I’m in rainy Toronto this week for the mesh conference. And I’m looking forward to catching up with him during the event and at Joe Thornley’s Third Tuesday  - this edition, on a Thursday over breakfast (#TTTSMB). Before I begin meshing, I need to announce Ottawa’s next Breakfast:

What:  Social Media Breakfast Ottawa 8

When:  Wednesday, April 15, 2009 – 7:30 to 9:00 AM

Where: Gowlings, 160 Elgin Street, 26th Floor, Ottawa,  Canada

How: Purchase your ticket at http://smbottawa8.eventbrite.com

Next week, our guest speaker is Chris Greenfield, product strategist and Founder & CEO of clever communications.

Who is Chris (the short form)?

Chris is a true innovator, a creative force with extensive experience in understanding the new consumer and digital landscape using research strategies developed over a career in communications and ideation. Having headed up two of Canada’s leading interactive agencies – Fuel Industries and TribalDDB – Chris has led the development of online and integrated media campaigns across a number of sectors helping leading companies gain insight on the new consumer and helping to build brands and social messaging through social media channels.

What’s Chris going to talk about?

Well, the title of his talk might give it away: Social Media Hype: Getting past the BS and making it really work.

‘Nuff said! No? Here’s is a bit more of an explanation . . .

Chris is going to lead a discussion about how social media is being co-opted by ‘experts’ (ranging from blogging consultants to big agencies) trying to cash in. 

When ROI means everything, businesses need to focus their social media efforts on their core business goals, with a realistic look at the resources and commitment required to execute well a social media campaign.

We look forward to seeing you all next week!