We had a great group of about a dozen people from the Appleton & Green Bay area at this inaugural meeting of the New North Social Media Breakfast. It was a lively discussion with some great ideas shared and, as is often the case in social media discussions, we left with as many new questions to think about as we did answers!
What was most interesting about the group (and it was an interesting group!) was that we came from such diverse backgrounds. Education, non-profit, healthcare, real estate, ad agencies and so on.
We discussed the topic of what organizations need in terms of social media expertise at the ‘corporate’ level and concluded, albeit at odds with the article that instigated the discussion, that social media expertise is critical to have within an organization, and more importantly, that the social media expertise should be distributed throughout the organization, not held in the hands of the default guru in the organization.
Kiar, @macdesign13, had a great point about FOCUS! In order to ‘do social media well’, we need to focus on the tools that matter to us, and to our audience, and then put energy into those.
Thanks again to everyone who attended and contributed to the discussion! Thanks also to Abby, @abbyweidert, and Greg, @greglinn of the Weidert Group for signing on as co-conspirtors to help grow the group and keep it together!
Check out the New North SMB Ning group for the ongoing conversation of the group. Our next meetup will be on May 5th – location TBD.