Content marketing will be the focus of Austin’s 7th Social Media Breakfast. Here are the details and a registration link.
- Date: Friday, May 8, 2009
- Time: 7:30-9:30am
- Location: la Madeline Country French Cafe, 3418 N Lamar Blvd, Austin, TX 78705 [Google Map]; parking available
- Cost: The event itself is free to attend; attendees pay for their own food and drinks
Program overview: Content marketing
In an age where more and more consumers are taking a “search and click” approach to buying new products, it’s becoming harder for brands to differentiate themselves from the pack.
As pricing pressures continue to mount, companies are turning to compelling online content as a way to drive ongoing, active engagement around their brands and products. The aim: increased customer loyalty.
Creating user-centric content requires a shift of traditional brand/product messaging and the development of a new communication approach.
Austin’s Social Media Breakfast 7 will be your opportunity to hear from a panel of content and community professionals, who will discuss:
* How to bootstrap online community with professional content
* Best practices and case studies from companies that are seeing measurable results
* Content that spans the brand content continuum: lifestyle, category and product
The panelists
* Lionel Menchaca (@LionelAtDell), chief blogger at Dell
* Natanya Anderson (@NatanyaP), VP, content at Powered
* Simon Salt (@IncSlinger), CEO and co-founder of IncSlingers
Agenda for Austin’s SMB7
- 7:30-8:15am: Event begins. Food, drink, and mingling.
- 8:15-9:00am: Panel discussion and questions
- 9:00-9:30am: More mingling and wrap-up
Making online media?
Please use the #SMBAustin (hash)tag.
Questions?
Please contact:
Amie Paxton: Paxton – DOT – Amie – AT – gmail – DOT – com
— or —
Bryan Person: Bryan – AT – SocialMediaBreakfast – DOT – com