at this month’s waco social media breakfast,Jay Ehret, talked about how to choose a social medial channel for business. we had a great turnout with 26 people there. here are my notes from jay’s very informative presentation:
the cluetrain manefesto is the “old testatment” of social media discussing the age of conversations and how markets are conversations. groundswell is the “new testament” of social media
because social media is low cost to free, many companies are tempted to “do it all to make sure we are doing the right thing” but, there is a time cost involved to do social media correctly. once you choose a social media channel you are now engaged with that channel.
so, how do you choose a social media channel? choose it based on your challenge
you can read the rest on my blog post:@themarketingguy speaks at #wacosmb
twitter search for all the tweet from #wacosmb
for more information check out our waco social media website or our facebook page
our next waco social media breakfast is on tuesday, may 26th at 7:30 am at olive branch, sign up here