Panelists Simon Salt, Natanya Anderson, and Lionel Menchaca and moderator Aaron Strout led an engaging discussion on the value of content marketing for brands at Austin’s 7th Social Media Breakfast, held Friday morning, May 8th, at la Madeline Country French Cafe in North Austin.
Some of the highlights:
- Aaron (@AaronStrout), CMO at Powered, noted what what good content marketing is not: “a company trying to force its tongue down your throat” as soon as you introduce yourself.
- For Simon (@IncSlinger), the CEO of IncSlingers, the challenge for brands is to produce not just “good content” but “social content,” where the ownership of the content is actually unclear. A good example: Disney’s Moms Panel.
- Natanya (@NatanyaP), VP of Content of Powered, explained that most brands aren’t passion brands (Disney being an obvious exception), and that good content can serve as the “proxy for the passion.” She also argued that content should support users “lifestyle needs” over time, and not only during the period of the transaction.
- Lionel (@LionelAtDell), chief blogger at Dell, recounted the company’s early efforts in social media and the key lesson his team has learned along the way: “content needs to be shareable.”
Video: Simon Salt on ’social content’
(RSS readers: You may need to click through to the original post to see the video.)
Video: Natanya Anderson on content as the ‘proxy for the passion’
(RSS readers: You may need to click through to the original post to see the video.)
Additional online media
- Custom SMBAustin 7 delicious.com page, featuring links to sites mentioned by the panelists
- #SMBAustin tweets
- SMBAustin 7’s I Am a Connector entry (compiled by John McElhenney)
- Fred Castanada: Special audio podcast episode of the Struggling Entrepreneur devoted to SMBAustin 7.
- Aaron Strout: Content Marketing FTW
- John Johansen: The Role of Content and Action in Social Media
- Simon Salt: How to Recognize Social Content
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