We are heading into session 7 this month in sunny San Diego and our featured speaker will be Oscar Lutteroth. Oscar is a graduate from the University Southern California with a degree in administrative and global marketing. He has run his own digital design agency for almost 5 years in Los Angeles. Since October of 2008 he has been working with ParkerWhite. ParkerWhite is a social branding agency located just north of San Diego in Cardiff By The Sea. Oscar’s role at ParkerWhite is anything from business development to digital strategist. His biggest focus has been offering fully integrated digital marketing solutions to their clients.
Oscar will be discussing a campaign he’s recently been working on called Hansen’s Loves San Diego. The key points he will address are integrating social media into a large company for the first time with low expectations from the client. He will also discuss the problems they came across and in turn solutions they came up with for rolling this campaign out to San Francisco.
New Social Project Update:
The members that have currently signed up for helping THINK Together met last week. Larry Tenney and Nadia Flores from the THINK Together team took the train down to San Diego for a 5 hour session to go over what their challenges are on a day to day basis. We will update other members at this upcoming breakfast with a recap and what our next steps should be.
Event Details:
Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA
ResumeBear, Inc. was founded in 2006 by a diverse group of individuals with backgrounds spanning education, human resources, technology, administration and business development.
It is this variety and wealth of expertise that enables us to determine the needs of today’s job seekers, employers, students, and colleges, and to offer a 21st century technological solution to the traditional job search process of years past.
As today’s career marketplace requires job seekers to be ever more proactive, the mission of the ResumeBear is to make the job search process easier, more efficient and more effective.
New York’s Tech Valley (Albany, Schenectady, Troy, Saratoga Springs) will hold its second Social Media Breakfast on Friday, August 28, 2009 from 8 a.m – 10 a.m. at Capital Reperatory Theater in downtown Albany. The event is sponsored by SUNY Cobleskill. Registration is required as seats are limited.
Social Media Case Study:
The what, how and why of a social media campaign
Featuring guest speaker Justin R. Levy of Caminito Argentinian Steakhouse and New Marketing Labs.
Justin R. Levy lives and breathes social media. (Seriously. He got married earlier this year and live-tweeted his own wedding!) Justin is the general manager of New Marketing Labs, a new media agency and home to the Inbound Marketing Summit, Inbound Marketing Bootcamp and other educational events.
Levy is also a partner and general manager of Caminit0 Argentinian Steakhouse in Northampton, Mass. After buying into Caminito, Justin immediately cut the traditional marketing budget by approximately 80 percent and began implementing a social media strategy he had developed. Prior to this the restaurant was barely profitable. Immediately following the implementation of his social media strategy, Justin began to see sales steadily increase at a rate of 22-35 percent each month over the same month in 2007. Other accomplishments included obtaining over 7,500 results in Google for the restaurant in just an eight-month period and five positive reviews from food critics.
Justin will share his success story with us at Social Media Breakfast. He’ll break down the social media tactics he used, which include blogging, Yelp and YouTube, and walk through how he has integrated them into the restaurant’s overall operating strategy – and how he measures the results! Justin will present for about an hour and then take questions from the audience for the second half of the event.
The breakfast will be held at the Capital Repertory Theater (@CapitalRepNY). All in attendance will be entered into a drawing to win a pair of tickets to Capital Rep’s current production, Shear Madness.
Sponsorship
SMB-TV #1 is generously sponsored by SUNY Cobleskill – interdisciplinary and experiential learning at a polytechnic college that produces informed and empowered graduates who are responsibly engaged global citizens.
Social Media Breakfast was brought to Tech Valley in 2009 by Amy Mengel.
The first Burlington Social Media breakfast was a huge success. Back on June 1, we sold out the venue. While there were some disappointed people who didn’t get in, the 200 who did experienced a great morning of social media with C.C. Chapman, Todd Defren and Mike Hayes (of Magic Hat Brewery). After the speaking part we had a breakout session, so rather than just listening and learning, we could test out some of the ideas in our heads. We worked with non-profit Grounds for Health to come up with social media ideas for their outreach. It was a good networking opportunity as well.
Rather than give more descriptions here, you can see for yourself what happened. Below are links to blog posts and videos (update: videos from two presentations have been added, but you may need to click through to the original post to see them). We’ve now created a social media club for Burlington and our next event is August 3 with PRSarahEvans among others.
Social Media Breakfast has come to Atlanta. The inaugural event will be held on July 23rd (Thursday) from 7AM to 9AM at the Duluth Diner at 3620 Peachtree Industrial Boulevard in Duluth, GA 30096.
Reservations are required since the Diner is opening specifically for our meeting.
Currently we have about 20 people signed up to come to our initial breakfast and we have more room for you. Since Atlanta is such a large land mass a portion of our first breakfast will be finding people who may be interested in working on the Leadership Team in one of the three initial areas (possibly four).
If you have any questions you can contact Ken Cook at 678-946-0101 or Lane Bailey at 678-200-5895
Who would have thought that more than 70 people would attend Social Media Breakfast Toledo No. 4 on Friday? Not your friendly Social Media Breakfast Toledo planners. View the video of Social Media Breakfast Toledo No. 4
One week after the July 4th holiday and on top of another pleasant Friday morning we had another full room at the Elks Club to hear Ellyn Davidson speak on Weaving a Web(2.0) for Success: How social media is changing the non-profit world.
Davidson, a 15-year partner of Brogan & Partners and who recently joined Ignite Social Media, shared several case studies on how various types of social media can be effective in the non-profit sector.
Thanks again for your tremendous support and interest. We hope to see you our regular social media tribe at upcoming events on Linkedin and using social media in your job search (August) and social media legal issues (September).
Cost: The event itself is free to attend; attendees pay for their own food and drinks
Event details: Goals and tools for your online community
SolarWinds’ Dawn Lacallade will present on how to lead a company or group through the formation of goals for an online community, and, ultimately, choose the appropriate tools to begin that community.
Here are the slides from a similar presentation Dawn led at the 2009 Community 2.0 Conference in San Francisco.
As the community manager at SolarWinds, a network management software company located in Austin, Dawn is responsible for the community strategy, direct integration of community in the SolarWinds products, growth ofc ommunity product extensions, community engagement, and implementation of all Community projects. The SolarWinds community, called thwack, has more than 25,000 members which represent many of SolarWinds’ 80,000 customers.
Before joining SolarWinds, Dawn was the Manager of Ideastorm and the Dell Community Forums. She led the evolution from the focus on support forums to a broader integrated community including the Forums, Blogs, and Ideastorm.
Agenda for Austin’s SMB8
7:30-8:15 a.m.
Event begins. Food, drink, and mingling.
8:15-9:00 a.m.
Presentation from Dawn and questions
We’ll be meeting at the Harmony Cafe (1660 W Mason St – http://www.focol.org/harmonycafe/) at 7:30 am, though you may want to show up a bit earlier to get some breakfast.
Here’s the agenda of what we’re going to cover:
1. Social media toolkits – what are organizations using and how are they tying it all together to get results from their efforts in social media [Presentation]
2. The Northeast Wisconsin social media survey results and what they mean to local businesses (www.whatthetweet.org/report) [Presentation]
3. Top 10 in 10 – The top 10 things that have happened in social media in the past few weeks [Discussion]
5. Feedback/roundtable – Bring your social media challenges for the group and get feedback on your challenge & ideas. [Discussion]
If you’re interested in staying in the know on our upcoming social media breakfasts, check out our Ning group – http://newnorthsmb.ning.com/
Thank you to Jason Allgire who helped facilitate the SNHU venue for us.
Location: SNHU Campus, Manchester, NH – Building TBD
Social Media Breakfast History
On seeing growing demand in this area, I decided to fill the need with a
new branch of the nationwide Social Media Breakfast in NH. It isn’t
that we don’t love Boston, because we do, but our neighbor to the north
is rich in technology and social media, and often overlooked when
events are planned. I saw a need for networking opportunities that were
easier to get to for the northern tech and social media crowd, and
decided to step up and fill it. Because NH itself is a diverse and
scattered state, the Social Media Breakfast there will be just a little bit different than the one in Cambridge/Boston. Our first meeting was in January 2009, and was a roaring success.
What is a Social Media Breakfast?
From the official description: The Social Media Breakfast was founded by Bryan Person in
August 2007 as an event where social media experts and newbies alike
come together to eat, meet, share, and learn. Marketers, PR pros,
entrepreneurs, bloggers, podcasters, new-media fanatics, and online
social networkers are all welcome to attend.
The
breakfast series began in Boston and has now spread to more than a
dozen cities throughout the United States and around the world.
How will the Social Media Breakfast in NH be different?
The main difference between Social Media Breakfast NH and other SMBs will be all-inclusiveness. I do not want only
social media people and companies to attend, I also want technology
types, programmers, coders, tech writers, tech companies and more to
attend. As a state that is rich in technology but scattered in
distance, I think the best networking and connection making effect will
be achieved by combined our different cultures. You never know, as a
social media type you might just meet the coder you’ve been looking for
to create your dream project if we all come together to connect and to
learn from each other!
Theme for the fourth Social Media
Breakfast: Using Social Media In Education
The fifth Social Media Breakfast NH (hashtag #smbnh) will be all about topics
related to using social media in education. In this struggling economy and shifting
paradigm we need to be working together to be more successful and
better weather the storm. We should be pulling in all aspects of
technology, new media, old media and social media to succeed and more importantly to help the next generation succeed. This
meeting will help us lay the foundation for a richer, better education,
tech and new media community in NH.
In addition to myself,
who
will be your host and MC for the morning, you will have three
speakers giving three brief presentations on topics relating to the
theme for the morning.
Speakers:
• Opening Remarks by Leslie Poston, Uptown Uncorked and co-author, Twitter for Dummies
• Welcome Remarks by SNHU
• Wayne Kurtzman(Beyond the Biz, Destination Imagination, More)will be speaking about his work with Destination Imagination and more
• John Herman (OddNoggin.com, GravityLand.com, Improv, More) will be speaking about his use of social media and multi media in his class at Epping High School
• Kelley-Sue LeBlanc (Aleuromedia) will discuss her work this past semester with social media in a classroom at Daniel Webster College
This is going to be a great breakfast!
TO SPONSOR THIS OR A FUTURE SMBNH CONTACT LESLIE POSTON via Twitter, Email or Phone or purchase a sponsor ticket above.
Let’s make the new SMBNH crackle with energy and success! See you there!
The July edition of Social Media Breakfast Houston will be held this Wednesday morning, July 8 (update: sorry for incorrect date in the initial post!), from 8:30-10:30 at Coffee Groundz.
Social Media Breakfast has come to Atlanta. The inaugural event will be held on July 23rd (Thursday) from 7AM to 9AM at the Duluth Diner at 3620 Peachtree Industrial Boulevard in Duluth, GA 30096.
We’ll be meeting at the Harmony Cafe (1660 W Mason St –