Online communities will be the focus of our discussion at the next Austin Social Media Breakfast. Here are the details:
- Date: Thursday, July 16, 2009
- Time: 7:30-9:30am
- Location: la Madeline Country French Cafe, 3418 N Lamar Blvd, Austin, TX 78705 [Google Map]; parking available
- Cost: The event itself is free to attend; attendees pay for their own food and drinks
Event details: Goals and tools for your online community
SolarWinds’ Dawn Lacallade will present on how to lead a company or group through the formation of goals for an online community, and, ultimately, choose the appropriate tools to begin that community.
Here are the slides from a similar presentation Dawn led at the 2009 Community 2.0 Conference in San Francisco.
About Dawn Lacallade

Dawn Lacallade is a social media practitioner whose projects include Dell Community Forums, Ideastorm and currently the SolarWinds communities.
As the community manager at SolarWinds, a network management software company located in Austin, Dawn is responsible for the community strategy, direct integration of community in the SolarWinds products, growth ofc ommunity product extensions, community engagement, and implementation of all Community projects. The SolarWinds community, called thwack, has more than 25,000 members which represent many of SolarWinds’ 80,000 customers.
Before joining SolarWinds, Dawn was the Manager of Ideastorm and the Dell Community Forums. She led the evolution from the focus on support forums to a broader integrated community including the Forums, Blogs, and Ideastorm.
Agenda for Austin’s SMB8
- 7:30-8:15 a.m.
Event begins. Food, drink, and mingling. - 8:15-9:00 a.m.
Presentation from Dawn and questions - 9:00-9:30 a.m.
More mingling and wrap-up
Making online media?
Please use the #SMBAustin hashtag on Twitter and SMBAustin tag on Flickr.
Questions?
Please contact Bryan Person: Bryan – AT – SocialMediaBreakfast – DOT – com
