Hype versus Reality: Where Canada Really Stands on Social Media Adoption

It’s clear that social media tools offer exciting and valuable benefits to help get jobs done with customers, partners and employees. These benefits have already been demonstrated with early adopters and there is no shortage of press, media attention and predictions around the promise of these tools.

But how are social media tools really being received and adopted among mainstream organizations and consumers in Canada today and how will that impact your company’s go-to-market strategy?

Krista Napier, Senior Analyst at IDC, will be featured at Ottawa, Canada’s 12th Social Media Breakfast taking place on Wednesday morning, October 14th, 2009. Krista will examine how Canadians are using social technologies with an emphasis on social media. Her presentation will deliver insight into what social media technologies are actually being adopted from a business and consumer perspective, how they are being adopted and the business implications.

I recently stopped by the Toronto, Canada offices of IDC Canada and recorded this brief video of Krista giving a preview of her research (apologies to Krista for the shaky & poorly exposed video!):

Interesting! In advance of the Breakfast, we invite you to join in the pre-Breakfast conversation on Twitter with @KristaNapier. As usual, our event tag is #smbottawa. Hope to see you on the 14th!

Housekeeping and SMB Ottawa 11 wrapup

Special thanks to Tara Hunt for speaking at our September breakfast. If you couldn’t make it, here’s a video of the start of Tara’s presentation:

We’ve actually broken up Tara’s 1-hour presentation into six video segments. Here are the links to parts 2-6:

• Part 2: Video of Tara Hunt at Social Media Breakfast Ottawa
• Part 3: Video of Tara Hunt at Social Media Breakfast Ottawa
• Part 4: Video of Tara Hunt at Social Media Breakfast Ottawa
• Part 5: Video of Tara Hunt at Social Media Breakfast Ottawa
• Part 6: Video of Tara Hunt at Social Media Breakfast Ottawa

Here are the slides from Tara’s presentation:

Following the breakfast, SMB founder Bryan Person sat down with Tara to discuss the highlights of her presentation. This video is also chunked into segments. Here’s part 1:

And here are the links to the rest of the interview:

• Part 2: Video Bryan Person’s interview with Tara Hunt
• Part 3: Video of Bryan Person’s interview with Tara Hunt

Many people tweeted and blogged the event. Check out this recap by Erin Bury.

Rob, Ryan and I are mindful of everyone’s time so we’re working with our guest speakers to make sure we’ve got plenty of time for Q & A and for your announcements!