Social Media Breakfast continues to grow in New York’s Capital Region. The next event is scheduled for Friday, October 30, 2009 from 8 a.m – 10 a.m. at Sunmark Federal Credit Union headquarters in Latham. The event is FREE, thanks to sponsorship from readMedia and bagels from 99.5 The River, but attendees must register as seats are limited.
Social Media Measurement: The Why and How
Featuring guest speaker Aaron Newman of Techrigy, an Alterian Company
Aaron Newman founded Techrigy in Rochester, N.Y. Its software product, SM2, monitors social media conversations and provides visibility to what people are saying about brands and companies on Facebook, Twitter, blogs and more. SM2 has been recognized by Mashable, TechCrunch, and Forrester Research as one of the leading social media monitoring services available. Techrigy was acquired by Alterian in July of this year.
Aaron will talk to our group about why social media measurement is important and how to do it effectively. He’ll discuss the differences between monitoring, measurement and analysis and the distinction between qualitative and quantitative measures of social media. Aaron will also share strategies around getting the most value out of social media participation for your organization.
The event will be live-streamed online courtesy of MZA Multimedia.
Sponsorship
Easy, effective press-release distribution to get your hyper-local content to exactly the right media outlets. Be Newsworthy.
About SMBTV
Social Media Breakfast Tech Valley is organized by Amy Mengel. Follow @smbtv on Twitter for updates or join the Facebook group. Twitter hashtag: #smbtv.