If you didn’t get a ticket to the sold out Social Media Breakfast Seattle on December 1, you’re in luck: we’re streaming the event live on Ustream from 7:30-9:00 AM (Pacific). You can also catch our live tweets and join the conversation on Twitter (@smbseattle, hashtag #smbseattle).
“Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business” Join Veteran digital marketer Eric Weaver (@weave) of Tribal DDB and Rod Brooks @NW_Mktg_Guy), CMO of PEMCO Insurance, as they explore and discuss how they’ve built focused social media efforts and branded engagement programs. Join us on Ustream.tv and you’ll hear all about how to:
• Define a target audience more effectively
• Integrate social channels into an overall marketing mix
• Determine the type of resources and governance needed to sustain social media tactics
• Create measureable outcomes that align with core business objectives
• Choose the right tools to meet strategic needs
In the meantime, you can take a quick look at our pre-event video:
…or listen to the pre-event audio podcast interview with our fabulous speakers Eric Weaver and Rod Brooks:
Wow! Session 10 has arrived here in sunny San Diego. Our featured speaker this month will be Jessica Crawford. Jessica is the marketing manager of Birch Aquarium. Birch Aquarium at Scripps in La Jolla is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth and ocean science. Scripps Oceanography was founded in 1903 and has maintained a public aquarium and science museum for more than a century. More than 400,000 people, including more than 40,000 school children visit the aquarium each year. The aquarium’s mission is to provide ocean science education to interpret Scripps research and to promote ocean conservation.
Jessica began working at the aquarium back in 2007, after spending several years as a newspaper reporter. She says, “Working next to the ocean is much better”. She has a lot of fun Tweeting on behalf of fish! You can follow the Birch Aquarium on Twitter @birch_aquarium
Jessica’s speech will include how they have integrated social media into their marketing strategy and how it’s helped them promote the aquarium and ocean conservation.
Our sponsor this month is Souplantation. The company was founded in 1978 here in San Diego. They currently operate 112 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation features an everyday selection of made-from-scratch soups and salads, hand-crafted muffins, focaccia, breads and lots of yummy desserts. The concept is built around freshly made, great tasting recipes with a 55-foot salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Restaurants are open daily for lunch and dinner and also for Sunday breakfast featuring a variety of wholesome breakfast favorites in addition to everyday selections Souplantation provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price.
24 attendees gathered with enthusiasm to discuss, “Is Your Brand Listening?” Another big thank you goes to Matt Mason Photography for providing photos of the event. You can view these here.
Thank you again to all those who attended. Stay tuned for more updates on upcoming Milwaukee Social Media Breakfast events, including our next panel discussion on December 10.
Join CIME4enterprises at our second official Social Media Breakfast at the HQ Connect in Jacksonville, Florida on Friday, January 8, 2010!
Come out and join other social media professionals, students and beginners for a group discussion over breakfast.The cost of the breakfast is $5 for Students and $10 for Standard Admission.Bagels, fruit and an assortment of coffees and teas will be available to attendees.Bring your netbooks, laptops and smartphones!Wi-Fi is available.
Damien Robinson (Managing Partner and Web Producer for CIME4enterprises) will discuss using “Google Wave – Power Tips for Better Project Management“. Attendees will get real-to-life and hands on case tutorials on using Google Wave real-time collaboration tool. This workshop is great for any workplace and those involved with Open Source projects.
This workshop is for you if you want to learn:
How to use Google Wave
How Google Wave Differs from Facebook
How to use Google Wave for teleconferencing and content sharing
How to integrate Google Wave with other social networks
The space will be sponsored by HQ Connect and is located at the corner of St. Johns Bluff and Saint Street. If you have any questions please don’t hesitate to contact either Damien by email at damien@socialmediabreakfast.com
Reservations are required – if you RSVP and can NOT show up please contact Damien so that someone else has the opportunity to attend in your place.
If this event sells out please email us and let us know that you are interested. If we have enough response we may consider using a larger space at an alternate location.
Agenda
8:00 - 8:45am Breakfast / Registration and Networking
Damien Robinson is the Managing Partner at CIME4enterprises and leads the proprietary process technologies of managing business relations and development, providing heuristic internet solutions for his clients, along with new media strategies, SEO, direct marketing, technical business coaching, financial forecasting and small business mentoring.Damien strongly believes in promoting brand identity, social media engagement, as well as green-living education.He has been engaged in social media marketing for the last three years after leaving corporate America where he was the Client Services Supervisor at a real estate valuation company.He currently lives in the Jacksonville area and sits on the Board of Directors for the University Club’s Young Executive Society.
About CIME4enterprises
Social Media Breakfast Jacksonville events are organized byCIME4enterprises, a
4-pronged consulting, marketing and visual arts agency that specializes in business makeovers, social networking strategies, internet solutions, music & media, fundraising, eco-living education, full-service printing, and web design, development & hosting. CIME4enterprises is headquartered in Jacksonville, Florida and servers a nationwide client-base.
What is Ghost Blogging? It’s blogging performed by a company or person(s) on behalf of another entity. Some say that it’s inherently wrong due to transparency and lack of content coming directly from the source; others say that partner providers are able to act as extensions of their clients, often knowing more about their client’s business than the client themselves.
Whichever side you’re on, join us for a breakdown of the topic in a debate format on December 10th!
The Heat
We’re happy to share that we’ve got two great forces to be reckoned with over this particular topic:
Raquel Richardson (@SilverSquare) – Founder, Principal, and Creative Director at Silver Square Design & Marketing
Ryan Puckett (@RMPuckett) – Communications/PR specialist and freelance writer/editor.
What’s on the agenda?
We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.
Panera has kindly agreed to provide bagels, pastries and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana. Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. At the close of each day, Panera Bread donates bread and baked goods to community organizations in need.
We’re proud to have United Way of Central Indiana open up their doors and host us for our second breakfast. United Way of Central Indiana helps improve lives and build stronger communities through support of innovative, practical and efficient human services, programs and partners that address local needs.
Hello all! Well the first Social Media Breakfast Calgary (#SMBYYC) has come and gone and I must say it was great to meet a handful of people in Calgary that are actively interested in the future of social media. Unfortunately we sold out of tickets before we could distribute the message of the event to all of our contacts including this list. That won’t be the case this time .. I hearby invite all Calgary and area people interested in participating in the 2nd SMBYYC to sign up @ http://smbyyc2.eventbrite.com/ (this is a link for an eventbrite function and can be found by searching eventbrite if you are not comfortable with links from un-known peeps)
We intend on hosting these Breakfasts once a month and they are open to anyone and everyone interested in the future of social media. These events are traditionally free (unless a speaker brought in has a cost).
Social Media is becoming a medium that all of our clients need an effective strategy for. Networking ideas, sharing success stories, sharing ways to promote our work is what SMB’s are all about. You can learn more about them at: http://socialmediabreakfast.com
We’re approaching our 10th session here in sunny San Diego and our featured speaker this month is Jessica Crawford. Jessica is the marketing manager ofBirch Aquarium at Scripps in La Jolla, CA. Birch Aquarium is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth and ocean science. Scripps oceanography was founded in 1903 and has maintained a public aquarium and science museum for more than a century. More than 400,000 people, including more than 40,000 school children visit the Aquarium each year. The aquarium’s mission is to provide ocean science education, to interpret Scripps research and to promote ocean conservation.
Jessica began working at the Aquarium in 2007, after spending several years as a newspaper reporter. She’ll be discussing how Birch Aquarium has integrated social media into their marketing program. She’ll discuss strategy and tactics they’ve used to help promote ocean conservation along with many other messages. She has a lot of fun tweeting on behalf of fish.
Bonus: Pastries, coffee and fruit will be provided
This month’s sponsor is Souplantation. Founded in 1978 in San Diego, California, Souplantation currently operates 112 salad buffet-style restaurants across the western southern, and eastern portions of the United States. Souplantation features an everyday selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and desserts. The concept is built around freshly made, great tasting, recipes with a 55 foot salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Restaurants are open daily for lunch and dinner and also for Sunday breakfast featuring a variety of wholesome breakfast favorites in addition to everyday selections. Souplantation provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price.
As this post goes live at 8:00am on Tuesday, November 24, Des Moines, Iowa is kicking off its very first Social Media Breakfast, with a program on the “future of mobile technology.”
I wanted to share a video welcome message that will be played to all the breakfast attendees in just a few minutes. The clip combines a greeting from me with a montage put together by “SMB Traveling Ambassador” Albert Maruggi.
(RSS subscribers: You may need to click through to the original blog post to see this video.)
Many thanks to Verizon Wireless for its sponsorship of this morning’s event and to Nathan T. Wright from Lava Row for taking the organizational reins for the Des Moines chapter.
First let me say we had several really big first on the November event.
1. Over 50 people attended – Wow!
2. We had coffee and bagel sponsors – Wheeeee!
3. More than just Marivic and I were tweeting the event. Yehaaaa!
This suggests a couple of follow up questions and actions -
1. Can we repeat the attendance? I don’t know but I already made arrangements for a space three times the size at Talula’s. Nick and Kevin, the owners are so very accommodating.
2. Will someone want to step up and be our sponsors again? Its really inexpensive and we let you give your 1-2 minute commercial – please send me an email if you are interested.
3. Will we continue to grow the group and make it the premiere social media education group in Madison? More tweeting caused a flurry of people to join the group afterward and I am still working on followup to the guests who attended. Since we don’t have a membership fee, its one of the best values in the entire state I think. This will be especially true if #2 continues to happen.
Wordpress Blogs
Preston Austin gave a down to earth, everyone can understand this, presentation on blogs, blogging, and Wordpress software. He clearly made the case for using Wordpress whether you use the free hosted version or host on your own. His slides were fun and cut to the chase. Everyone had a lot of questions at the end. This is a topic we could go into more detail in the future.
Jeremy Fall presented his version of what you can do yourself and what is the best and easy methods to begin to integrated social media into an existing website. He provided some live demonstrations and showed how very easy it is to bring a Facebook badge onto your blog. We had some great questions at the end and extended conversations as we wrapped up.
I will post Jeremy’s slides once he let’s me know where they are….
I asked people for ideas so post them on our LinkedIn Group – Social Media Breakfast – Madison or send an email directly to Wendy Soucie. If you aren’t connected to me directly, do so today!
What social media tool are you thankful for this week?
Social Media Breakfast continues to grow rapidly in New York’s Tech Valley (Albany, Schenectady, Troy, Saratoga Springs). The fourth breakfast is scheduled for Dec. 4 and all 150 seats were filled within a few days of registration opening.
December’s event features a panel on Building a Successful Blog. Panelists will discuss what makes a blog successful, when/if ghostwriting is appropriate, how to attract readers to a blog, what kind of content to write about, whether a blog is right for every organization and where blogging fits into an overall social media strategy.
The panel consists of:
Lara Kulpa, Ginkgo Consulting
Lara Kulpa is a displaced zookeeper. No, really… that’s what she went to college for. However, she’s had an affinity for computers, programming and design since her first Commodore 64. She held positions at two internet marketing firms before launching her solo career. Blogging since before they called it that, Lara now owns Ginkgo Consulting, a web development company. One of her largest clients is Darren Rowse of ProBlogger.net. Lara and Darren have been working together for nearly three years. She’s the community admin for ProBlogger.com, a membership community geared towards bloggers of all experience levels, that just launched at the end of September 2009. Lara is also the Assistant Editor for TwiTip.com, a blog by Darren about Twitter tips, tricks, and tools.
Christina Gleason, Phenomenal Content
Christina Gleason is a copywriter, blogger, and founder of Phenomenal Content LLC. Phenomenal Content provides quality Web content for businesses both large and small. As a former Google quality rater, Christina ensures that all content written for her clients follows ethical SEO standards to serve the needs of the end user, her clients’ potential customers. For her own part, Christina is also a member of the mommy blogging community with Cutest Kid Ever. Christina and her staff of phenomenal writers provide a variety of businesses with ghostwritten blog posts each month. She will discuss the risks and benefits associated with hiring a ghost blogger for your organization as well as how to hire a blogger.
Amanda Magee, Trampoline Design Studio
Amanda Magee is a founding member of Trampoline Design, an 8-person marketing and communications agency in Glens Falls, New York. She came to the social media arena by seeking scrapbooking asylum back in 2004 as a new mom. Five years and two kids later, she juggles personal and professional blogs, company tweets and everything in between.
SMBTV #4 will be held at the American Red Cross of Northeastern New York headquarters building on Everett Road in Albany. We’re also coordinating a blood drive in conjunction with this event.
Greg Dahlmann, Uptown/Downtown Media
Greg Dahlmann is the co-founder of All Over Albany, a daily site focused on conversational information about the Capital Region. Before starting AOA he was a health and science reporter for public radio.
Greg Dahlmann is the co-founder of