With 2009 unquestionably a banner year in the adoption of social media, we’re pleased to announce that the first Social Media Breakfast Seattle will take place on December 1, 2009. We’re thrilled to join the ranks of other SMB chapters providing exceptional educational and best practice sharing opportunities in over 28 cities in the U.S. and around the world.
Seattle’s inaugural breakfast event “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business” focuses on a fundamental aspect of social media—developing a strategy that helps you meet your core business objectives, drives engagement and amplifies loyalty.
Join veteran digital marketer Eric Weaver (@weave) of Tribal DDB and Rod Brooks @NW_Mktg_Guy), CMO of PEMCO Insurance, as they explore and discuss how they’ve built focused social media efforts and branded engagement programs. You’ll learn how to:
• Define a target audience more effectively
• Integrate social channels into an overall marketing mix
• Determine the type of resources and governance needed to sustain social media tactics
• Create measureable outcomes that align with core business objectives
• Choose the right tools to meet strategic needs
Who should attend? Marketers, PR and communication pros, entrepreneurs, bloggers, podcasters, new media fanatics, business owners, online social networkers and those interested in social media are encouraged to attend. Content is geared particularly toward practitioners, decision-makers and senior level managers.
We look forward to seeing you on December 1st. Sign up now to reserve your place at this exciting inaugural SMB Seattle event. If you can’t make it in person, join us online as we livestream the event or join in the Twitter commentary using the hashtag #smbseattle.
We hope to see you there!
–Social Media Breakfast Seattle
Register Now on Eventbrite!
Date: Tuesday, December 1, 2009
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: Waggener Edstrom Worldwide (Civica Building), 225 108th Avenue NE, Suite 700, Bellevue, WA 98004
Cost: $10
Event tag: #smbseattle
SPEAKER BIOS:
Eric Weaver is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across the United States. As one of the very first digital marketers, Eric has helped firms like Brita, Clorox, De Beers, GE, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and even the Clinton Administration build and extend their brands online.
Over his 18-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Eric joined Tribal DDB in 2009 and now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Eric speaks regularly on social marketing and social good, and has been quoted in BusinessWeek, AdAge, Fortune, Hoover’s, and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress.
Rod Brooks is VP and CMO of PEMCO Mutual Insurance Company and has over 30 years of experience in marketing, brand management and business development. During his tenure at PEMCO, the Washington-based company has evolved from a quiet, analytical, operations-focused company to one that’s customer centric, market-driven and and results-oriented.
Rod has enjoyed tremendous success in his career because of his thought leadership in understanding ways to leverage the power behind the Voice of Customer in the marketing equation. Understanding that Voice of Customer means organizing PEMCO’s operations around customers’ wants and needs, Rod directed the creation and deployment of the integrating marketing campaign, “We’re A Lot Like You. A Little Different.” as a means to foster conversations and build meaningful relationships with the PEMCO brand.
Outside of his business interests, Rod is active with many charitable and nonprofit organizations. Rod is on the board of directors for the Seattle chapter of Marketing Communications Executives International, and for Washington DECA, where he coaches, mentors and creates opportunities for more than 10,000 gifted high school students who study marketing, leadership, and business strategy. He serves on the board of directors for the Word Of Mouth Marketing Association and was recently chosen by his peers to be President-elect. He serves on the Dean’s Advocacy Board for Washington State University’s College of Education.
SPONSOR:
We appreciate the generous sponsorship of Waggener Edstrom Worldwide.
