Social media has seen record adoption in businesses both small and large in 2009. Exciting yes – yet there is much to learn. Businesses are seeking ways to equip their teams with strategy and tactics to engage and embrace this new dimension into their current business model, while trying to understand where social media fits into the value of their business.
Big questions still remain: Who owns social media? What’s the ROI of engagement? What is the best way to measure the tools? How do you choose the best platform.Is social media for everyone? What does transparency mean? Are metrics important, and how do you seed a community to gain adoption internally? Is social media just getting on Facebook and Twitter? These questions continue to fuel the conversation, yet new discoveries on this journey are made by adopters every day.
This month’s series is a panel discussion and will feature thought leaders in the space, spending the morning with us sharing knowledge on best practices, case studies, design, and wins and losses from the front lines of social engagement. Learn and network with passionate industry professionals who are helping to define and shape the way we engage and adopt these new tools into the existing business landscape.
*****This is a crowdsourced, moderated panel.*****
Please contribute a question to the panel by emailing me by Monday evening.
Please join us for a hearty content packed discussion with a panel of leaders in the Social Business space:
******************* RSVP****************
http://smbnyc1109.eventbrite.com/
Please note: Seating is limited, so please register in advance, as this helps us to plan appropriately.
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Panel speakers:
Rachel Happe, co-Founder, The Community-Roundtable
David Armano, Principal, The Dachis Group
Mike Lewis, VP of Marketing, Awareness, Inc
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About the Speakers:
Rachel Happe, The Community Roundtable:
@Rhappe
Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, ecommerce, and enterprise software applications. She has been both a product manager and a management analyst, and brings with her multiple perspectives on technology development and use. As an analyst at IDC, Rachel initiated their enterprise social software practice and wrote groundbreaking research including
- The Power and Passion of Organic Communities: How Technology Can Be Used to Increase Discovery, Engagement, and Productivity
- The Social Enterprise: How Social Networking Changes Everything
- U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold.
Rachel has served as a product executive at both Mzinga and Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis. While at Bitpass, Rachel was instrumental in developing Mperia, a social networking site for indie musicians and their fans. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by the Internet. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process.
Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in both social media and product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. She blogs at http://www.thesocialorganization.com
David Armano, Principal, Sr Partner, The Dachis Group:
@Armano
David is both an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O’Reilly and Ad Age.
David worked in the digital agency space for over 10 years with clients such as P&G, HP, adidas, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB Magazine and his leadership on HP resulted in a WebAward.
He also writes industry perspectives for The Harvard Business Review and BusinessWeek, and is best known for his distinct brand of visual thinking, which can be found both on the web and in presentations all over the world. David studied visual communications/computer graphics and graduated from Pratt Institute, where he was mentored by some of the brightest minds in the industry.
Prior to Dachis, I spent time as a creative & strategic lead at notable firms such as Critical Mass, Digitas and Agency.com—putting in a combined tenure of 8 years in the large digital agency environment. I led multiple initiatives for clients such as HP, Allstate, Fifth Third Bank, Miller Brewing, Grainger, and Bally Total Fitness. Previously, I earned my interactive stripes working with The Chicago Tribune on their site initiatives balancing content with functionality.
Today, David blends strategy with design to look for new opportunities around the social Web to enhance the customer experience, connect individuals and innovate. I currently live in a near-northern suburb of Chicago, not far from Lake Michigan. When I’m not working, surfing the net, or riding my motorbike—I can be found spending quality time with my family.
Mike Lewis, Awareness, Inc
@bostonmike
Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies.
Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.
Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company’s acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.
Mike has been the President of the Business Marketing Association Boston since January of 2005. During his time as President, the BMA saw a 200% increase in demand and a 120% increase in non-dues revenue which is the largest increase in chapter history. Michael also serves as the Chairman of Marketing and Communication in the Bentley University graduate alumni association. You can find Mike on his blog at http://blog.socialepisodes.com
SSMB NYC thanks your participation and our sponsor:
Liveworld is the go-to social media marketing agency and technology provider for everything Fortune 1000 companies need to leverage the power of social networking to build their brands and their business. We’re the only online community provider company that offers a complete solution to create success in the online community space:
1) Flexible community applications
3) Online community marketing strategy
This combination — unique in the industry — is the reason why more blue chip companies turn to LiveWorld for online community solutions. Find out about the LiveWorld team, check out what’s happening in the Social Voice Community, or learn about our solutions for creating vibrant online communities.
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If you have any additional questions, or would like to contact us to sponsor an upcoming breakfast event, or to speak at a future event, find me on Twitter or email: www.twitter.com/betaCooking. (@betaCooking) Please join our LinkedIn group for future announcements: www.Linkedin.com/smbnyc.