Social Media Breakfast continues to grow rapidly in New York’s Tech Valley (Albany, Schenectady, Troy, Saratoga Springs). The fourth breakfast is scheduled for Dec. 4 and all 150 seats were filled within a few days of registration opening.
December’s event features a panel on Building a Successful Blog. Panelists will discuss what makes a blog successful, when/if ghostwriting is appropriate, how to attract readers to a blog, what kind of content to write about, whether a blog is right for every organization and where blogging fits into an overall social media strategy.
The panel consists of:
Lara Kulpa, Ginkgo Consulting
Lara Kulpa is a displaced zookeeper. No, really… that’s what she went to college for. However, she’s had an affinity for computers, programming and design since her first Commodore 64. She held positions at two internet marketing firms before launching her solo career. Blogging since before they called it that, Lara now owns Ginkgo Consulting, a web development company. One of her largest clients is Darren Rowse of ProBlogger.net. Lara and Darren have been working together for nearly three years. She’s the community admin for ProBlogger.com, a membership community geared towards bloggers of all experience levels, that just launched at the end of September 2009. Lara is also the Assistant Editor for TwiTip.com, a blog by Darren about Twitter tips, tricks, and tools.
Christina Gleason, Phenomenal Content
Christina Gleason is a copywriter, blogger, and founder of Phenomenal Content LLC. Phenomenal Content provides quality Web content for businesses both large and small. As a former Google quality rater, Christina ensures that all content written for her clients follows ethical SEO standards to serve the needs of the end user, her clients’ potential customers. For her own part, Christina is also a member of the mommy blogging community with Cutest Kid Ever. Christina and her staff of phenomenal writers provide a variety of businesses with ghostwritten blog posts each month. She will discuss the risks and benefits associated with hiring a ghost blogger for your organization as well as how to hire a blogger.
Amanda Magee, Trampoline Design Studio
Amanda Magee is a founding member of Trampoline Design, an 8-person marketing and communications agency in Glens Falls, New York. She came to the social media arena by seeking scrapbooking asylum back in 2004 as a new mom. Five years and two kids later, she juggles personal and professional blogs, company tweets and everything in between.
SMBTV #4 will be held at the American Red Cross of Northeastern New York headquarters building on Everett Road in Albany. We’re also coordinating a blood drive in conjunction with this event.
Greg Dahlmann, Uptown/Downtown Media
Greg Dahlmann is the co-founder of All Over Albany, a daily site focused on conversational information about the Capital Region. Before starting AOA he was a health and science reporter for public radio.
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Thank you to our sponsor, The College of Saint Rose Communications Department, for making SMBTV #4 possible, and to Annmarie Lanesey of MZA Multimedia for providing live-streaming services.
For more on SMBTV, join the Facebook group or follow @smbtv on Twitter. Sign-up for the waiting list should seats become available, or join us on UStream Dec. 4 at 8 a.m. ET to watch the event!
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[...] recently attended a workshop on blogging and social media networking, where I learned that I need to continue to work to develop original, dynamic content, that keeps [...]
[...] Facebook, and more. I am trying to remind myself that this will be nothing like speaking on the Social Media Breakfast Tech Valley 4 blogging panel, where most of the room was tweeting and texting throughout the [...]