SMB16 – Social Media Breakfast Bootcamp, Boston

Overview

There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on “The Big Splash:” how do you get the attention your company needs to grow and reach its business goals?

This event is perfect for entrepreneurial organizations–especially bootstrapped, angel-funded and early-stage venture-funded businesses–looking to accelerate their growth and sales using Digital Marketing and Social Media Strategies and  Techniques.

In association with Social Media Club Boston and Microsoft, Social Media Breakfast Boston is proud to announce – LaunchCamp – Boston.

The event is designed to help entrepreneurs make the essential decisions needed to launch their brand, product or service. It is organized by PR, marketing, social media and business professionals looking to identify and replicate some of the best practices in the market for moving entrepreneurial organizations along the growth curve.

LaunchCamp takes a fresh look at PR, marketing, social media and management–and the strategies and technologies that have evolved around these areas — and attempts to identify the challenges that organizations face through out the launch process.

Audience

This event is perfect for entrepreneurial organizations–especially bootstrapped, angel-funded and early-stage venture-funded businesses–looking to accelerate their growth using social tools and techniques. It is for both skeptics and those who need to convince the skeptics. It’s also perfect for “intrapraneurs”: innovators within larger organizations who are trying to create change.

Timing
LaunchCamp 2010 takes place on the afternoon of February 4th, 2010.  It is being held in conjucntion with a Social Media Breakfast event on the morning of February 4th.

Social Media Breakfast Bootcamp

• Date: Thursday, February 4, 2010
• Time: 8:00AM – 11:30AM
• Location: Microsoft NERD Center
• REGISTRATION REQUIRED

The Social Media Bootcamp is designed to help entrepreneurs understand the basics of how “social” has evolved from a communications tool to a full-fledged marketing and business management philosophy. It sets the tone for the afternoon sessions, providing a common vocabulary for everyone attending the more in-depth afternoon LaunchCamp sessions.

The Social Media Bootcamp is for both skeptics and those who need to convince the skeptics. It’s also perfect for “intrapraneurs”: innovators within larger organizations who are trying to create change. While many of today’s entrepreneurs understand social well, this is also an excellent chance to make sure you have all your bases covered before your launch.

Schedule

8:00AM: Registration Opens, Breakfast

8:30AM: Opening Keynote

9:00AM: Social Media 101
In many ways, social media is simply the logical evolution of communication tools that were originally developed in decades past. In other ways, it’s very different. This session goes over the history and evolution of social media from the Web 1.0 days and before.

9:15AM: The Implications of Social
Social is changing how companies are doing business, not just how they’re marketing themselves. Understand the full spectrum of applications and ramifications of social media on your organization, and what this might mean for your communications policies.

9:45AM:Morning Break

10:00AM: The 3 Cs of Social, Part 1: Content
It’s all about the content, but how do you create it and distribute it efficiently?

10:30AM: The 3 Cs of Social, Part 2: Community

11:00AM: The 3 Cs of Social, Part 3: Conversation

Organized By: Social Media Breakfast
Hosted By: Microsoft
In Association With: LaunchCamp 2010

Social Media Breakfast Bootcamp is an educational event more than a networking event–the idea being to attract some new folks to the Social Media Breakfast. There is a cost associated with this: $7.00, or included in $25.00 price for the All Event Pass).