Recap: James Burnes of Mobiltopia Speaks at #SMBellingham

Last week’s Bellingham Social Media “Breakfast” was a great success. Speaker James Burnes, CEO of Mobiltopia, gave a fantastic 45-minute presentation to the crowd of nearly 60 local social media enthusiasts, business owners, and entrepreneurs. Held at Bellingham’s Glow Nightclub and sponsored by Sibley Public Relations, the event was enhanced by a classy, open space and fantastic views of downtown and the setting sun in the distance. The atmosphere was comfortable and energized, with some great connections made among the attendees.

Burnes’ presentation focused on the evolving role of social media in modern business practices, emphasizing the increasing role it will play as a foundation for future marketing, rather than as a specific career path. He suggested that, while there may be room for committed “social media experts” within existing organizations currently, the likely reality is that those positions will be phased out in the next few years as traditional marketers tune themselves in to new strategies.

Burnes had quite a few good points, a few of which really stood out for me.

• Write about the people you want to work with: Everybody likes to see their name in print, especially in the business world. Writing glowing reviews about the products, services, etc. of potential employers or customers is sure to get you noticed.

• Passion is more viral than ambition: Savvy employers and professionals know the difference between ambition and passion, and they understand that a person who truly believes in what they are doing is going to more effective, productive, and accountable.

• Perception is reality: Having a clearly defined goal will help you stay focused and increase your credibility. Sometimes, simply saying that you are an knowledgeable is enough to get your foot in the door. People will believe you if you present a passionate, confident face. Of course, you’d better make sure you know what you’re doing…or you’ll eventually regret it.

• Use LinkedIn to expand your network…proactively: Ask your current connections to introduce you to theirs. Getting recommended by a trusted associate will boost your credibility and your message.

All-in-all, the event was a big win for the budding Bellingham SMB group. The group seems to have hit its stride here and looks forward to future events with a growing membership. You can check out photos taken at the SMBellingham event as well as download James’ presentation.

Organizer Amybeth Hale and sponsor Sibley Public Relations deserve applause and congratulations. Thank you for making this event possible!

Follow Bellingham Social Media on Twitter: @SMBellingham