SMB Madison | Tracking the success of your interactive efforts with Jim Carlson of TMA+Peritus

Please RSVP at our LinkedIn Event site

Tracking the success of your interactive efforts
Speaker: Jim Carlson  – TMA+Peritus,  Director of Internet Strategies
Jim has been involved in the digital world of bytes, code and pixels for over 18 years and is a member of the University of Wisconsin Business Technology Consortium. He is an expert in Search Engine Optimization, Search Engine Management and Social Media Optimization. Prior to joining TMA+Peritus, Jim held various positions with Footlocker.com and played integral roles in the e-commerce Web sites for Footlocker, Champs Sports, ESPN, the National Football League, the National Basketball Association and the United States Olympic Committee.

To our membership in Madison: We have a great speaker to talk measurement and tracking in line with the next few months while we address tracking and measuring ROI for your social media and interactive efforts.

Jim will highlight his presentation with a case study of www.lionconnects.com. A business to business company providing supplies and equipment to first responders and emergency personnel. The website and social media efforts for this new community (4 weeks old) have been tracked from the beginning. Jim Carlson, SEO and Social Media Optimization Guru, will share with us what they are measuring and why along with strategy behind the community.

They will also share their content marketing matrix that will help you plan on the content generation you need to do in order to have something to track on your social media sites

TMA+Peritus is also our generous sponsor along with Talula restaurant who provides our facility at no cost. Please remember them when you eat out!

Be prepared for a full session with some followup on the spreadsheet we supplied to help you track your own efforts.

As always, we look forward to your attendance. Please do your part to help promote this event by:

1. Add to your social networking site status
2. Tweet the event at least twice each day
3. Blog about the event
4. Blog about your own social media tracking efforts.
5. Email your friends, colleagues, and family
6. Bring someone to enjoy coffee with

Please RSVP on the LinkedIn Event or join our group Social Media Breakfast – Madison!

http://events.linkedin.com/Social-Media-Breakfast-Madison-Tracking/pub/295111

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