Entries Tagged 'Audio' ↓
December 2nd, 2008 — Audio, Recaps, SMB Austin
1. Hoover’s Tim Walker is quite the presenter. He had billed his talk at this morning’s Austin Social Media Breakfast at the Genuine Joe Coffeehouse as informative, painless, and funny — and he delivered on all counts.
2. Tim likes to talk with his hands.
3. Tim reminded us that a medium is just a “means of human communication.” Media include everything from printed newspapers and blogs to smoke signals and church sermons.
4. Messages easily jump from one medium to the next “because people want to communicate;” they also “tend to use the media available to them for much the same human purposes over time.”
5. Was Martin Luther that different from today’s blogging superstars? He knew how to take advantage of a new technology of his day, the printing press (not to mention word of mouth), to spread ideas and build community.
6. How did Bob Hope stay so popular throughout his life? He knew how to port what was essentially the same act across multiple media (vaudeville, radio, television, etc.) through the years.
7. Corporate bloggers who only talk about their products and services would be wise to take a cue from Tim’s neighborhood hardware merchant, who will refer Tim to another store when he doesn’t have the product Tim needs on a particular day. In so doing, the merchant gains Tim trust and becomes a resource Tim will willingly come back to again and again.
8. Tim echoed Chris Brogan’s sentiment that newspapers are not in the newspaper business. Rather, they’re in the newsmaking business and need to deliver that news through whatever media/device their customers demand (newspaper, website, RSS, mobile phone, etc.). Understanding that distinction, Tim said, is crucial to papers’ survival and evolution.
9. Tim suggests that we’re only in the very early stages of development of social media, and that associated unpredictable social, economic, and personal changes are still very much to come.
10. Once again, Austin’s social media community showed its enthusiasm and willingness to come together, share, and learn.
Listen to Tim
Thanks to Karen Kreps, we have an audio recording from Tim’s presentation. Click below to stream or download.
Tim Walker presents at Austin's Social Media Breakfast 4 [16:24m]:
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Online media from Austin’s Social Media Breakfast 4
October 7th, 2008 — Audio, Photos, Recaps, SMB Austin
Peter Kim led a spirited discussion on the value of social media marketing at Austin’s Social Media Breakfast 3, held this morning at Rudy’s “Country Store” & Bar-B-Q.
Peter, who’s currently building an Austin Ventures-backed enterprise social computing startup, asked several pointed questions of our group:
- Does social media marketing matter at all?
- Does social media marketing scale?
- Why are enterprises still blocking employee access to social computing tools and applications?
- Do A-list bloggers really care about “the conversation?”
Peter’s generally not shy about stirring things up, and today was no exception.
Take a listen to my own conversation with Peter, immediately following the breakfast
Peter Kim on social media marketing: a conversation on Austin's Social Media Breakfast 3 [6:26m]:
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To keep up with Peter’s daily take on social media marketing, follow his
Being Peter Kim blog.
Other business
Media links from Austin’s Social Media Breakfast 3
September 11th, 2008 — Audio, Photos, Recaps, SMB Austin
Author, blogger, and word-of-mouth expert Jackie Huba led an engaging discussion on the value of niche communities on Tuesday morning during Austin’s second Social Media Breakfast, held at Genuine Joe Coffeehouse in North Austin.
Jackie kicked off her talk with case studies from Fiskars and Maker’s Mark, two companies who’ve established communities through ambassador groups. With Fiskars, that community didn’t come together around their actual products (such as scissors), but around the hobby of scrapbooking.
Also emerging was a lively discussion around the value of “lurkers” in communities, a topic attendee Kyle Flaherty and Shel Israel have since blogged about.
After the breakfast, Jackie sat down with me for a one-on-one interview to recap the highlights of her talk, including:
- Why Jackie thinks niche social networks are the “plastics of the future”
- How customer communities can build loyalty and encourage participation
- How Fiskars and Maker’s Mark have cultivated brand ambassadors.
- What to do about lurkers
- SWOMfest ‘08
Jackie Huba on niche networks at Austin's Social Media Breakfast 2:
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Running time: 9:09
Media links from Austin’s Social Media Breakfast 2
Image courtesy of Eugene Hsu.
August 9th, 2008 — Audio, Recaps, SMB Ottawa
Ottawa-based podcaster Mark Blevis, who’s also the co-founder of Podcasters Across Borders, has released a “producer’s commentary” that takes listeners through some of the audio techniques and editing decisions he made when putting together a podcast for Ottawa’s Social Media Breakfast 2, which was held last month and featured a presentation about community-based online video from Overlay.TV CEO Rob Lane.
Mark is a brilliant audio editor and producer, and his under-the-hood insights here are well worth listening to.
Producer's Commentary, by Mark Blevis: Social Media Breakfast 2 Ottawa [19:47m]:
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