Entries Tagged 'SMB Burlington' ↓

Last week we had another Burlington Social Media Breakfast. Adrian Ho from Zeus Jones spoke to a crowd of 175 people from large and small companies, big agencies and one man shops. Adrian is a big thinker and he challenged us to re-look at the way we market, especially through social media. I find that a challenge with crowds like this is that there are a number of people who just want to “know what to do and what tools to use.” Others are trying to figure out if this would be good for their business. Adrian provided lots to think about and we had a lively Q+A and blog posts afterwards.

You can see Adrian Ho’s presentation here.

Seamus Walsh of Vazt.org filmed the presentation. You can see the video here.

One note, though, to you Breakfast organizers: We had a late, last minute cancellation on Saturday before the Monday event. Being in Burlington, we had almost no chance of replacing the speaker, despite some collaborative hail Mary passes. Lesson learned: prepare a back up! The event still went off well, but it was less than I had planned and that people expected.

Integrating social media into your business

Find out how companies like Nordstrom and startup Alice.com are finding new ways to build relationships with customers by combining social media with outreach and operations.

Breakfast provided by Sugarsnap – Burlington’s favorite farm-to-table food biz. Don’t miss one bite!

Ag Speakers:
Adrian Ho – Zeus Jones
“Integrating Social Media into the Retail Experience” – Nordstrom pioneering new ways to serve customers online and in-store.

Rebecca Thorman – Alice.com
“The Social Business” – Making social part of everything from launch to customer experience

When: February 1, 2010
8:00 – 11 AM

Where: Film House, Main Street Landing, Burlington

Who should come? Marketers and communicators of all kinds. From companies to agencies to independents

Register online at http://btvsmb4.eventbrite.com

The first Burlington Social Media breakfast was a huge success. Back on June 1, we sold out the venue. While there were some disappointed people who didn’t get in, the 200 who did experienced a great morning of social media with C.C. Chapman, Todd Defren and Mike Hayes (of Magic Hat Brewery). After the speaking part we had a breakout session, so rather than just listening and learning, we could test out some of the ideas in our heads. We worked with non-profit Grounds for Health to come up with social media ideas for their outreach. It was a good networking opportunity as well.

Rather than give more descriptions here, you can see for yourself what happened. Below are links to blog posts and videos (update: videos from two presentations have been added, but you may need to click through to the original post to see them). We’ve now created a social media club for Burlington and our next event is August 3 with PRSarahEvans among others.

C.C. Chapman’s Blog – Social Media is Like a Small Town

Todd Defren’s PR-Squared blog – Content Marketing at #btvsmb

Co-Host Elaine Young, professor at Champlain College,  blog on the #btvsmb event itself

The local TV station showed up as well – Video is here