Entries Tagged 'SMB Indianapolis' ↓

Even though Social Media Marketing is all the rage these days, determining how to measure it is leaving quite a few folks…well, stumped. Tim Claytor, Sr. Partner Recruitment Executive, and Marcus Tewksbury, Director of Customer Intelligence, from Alterian will be enlightening us Thursday, February 18, on the approach, best practices, and even availability of measuring buzz online.

What’s on the agenda?
We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speakers.

• 7:30 AM Arrival, breakfast & networking
• 8:00 AM Announcements & introductions
• 8:10 AM Presentation by Tim Claytor & Marcus Tewksbury, Alterian
• 8:45 AM Open Q&A
• 9:00 AM We’re done! On with your day…

Creating content during the breakfast?

Event Hashtag: #indysmb
Host Tweets: @indysmb
Facebook: Indy Social Media Breakfast

Presenting Sponsors:
Our sponsors help make this event free, ensure we have food, and a location to hold the event! Please visit their websites and read below.

Panera Bread (@PaneraBread)
Panera has kindly agreed to provide delicious breakfast treats and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana. Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. At the close of each day, Panera Bread donates bread and baked goods to community organizations in need.

Rhythm! Discovery Center (@RhythmDiscovery)
Rhythm! Discovery Center, a creative vision of the Percussive Arts Society, interprets the role of rhythm and percussion in music and culture through dynamic and engaging educational experiences. Interactive exhibits and participatory opportunities illustrate rhythm, its role in society, and its connections to daily life. The 15,000 square-foot facility houses three galleries and a hands-on area that allows visitors to play a variety of drums and percussion instruments. Rhythm! Discovery Center is located in downtown Indianapolis adjacent to the ArtsGarden and directly below Panera at the intersection of Illinois and Washington Streets.

12 Stars Media (@12StarsMedia)
And we’re thrilled to have 12 Stars Media support us in improving the quality of our Ustream broadcast, as well as the overall video production.

About the Speakers:
TIM CLAYTOR, Senior Partner Recruitment Executive (@clayman410)
Tim is responsible for new business development and applications thought leadership for the advertising agency and marketing services vertical. Alterian provides software technology addressing social media monitoring and text analytics, content management and optimization, multi-channel campaign management and database management platforms empowering real time consumer engagement.

Prior to Alterian, Tim was the Director of Business Intelligence at OMD Chicago (media planning, buying and strategy arm of Omnicom, Inc.). Tim served as the internal and external champion of fact-based media planning and strategy through the use of analytic applications.  His primary role was ROI measurement and management as the internal advisor and conduit between account teams and clients. Analytic resources included primary research, syndicated/media research, consumer analytics and econometric modeling for marketing mix optimization. Clients included State Farm Insurance, H&R Block, Pier One, LifeLock and Busch Entertainment.

MARCUS TEWKSBURY, Alterian’s Director of Customer Intelligence.  (@tewksbum)
In this role, Marcus provides a strong voice in shaping Alterian’s go-to-market social media strategy, as well as technical leadership in deploying our own tools to track and measure our success.  Additionally, he is a regular author for their blogs, ebooks, and whitepapers and even hosts their new senior leadership podcast series on transformational marketing processes that can be found on Alterian’s site under Resources, or subscribed to at iTunes.

Prior to Alterian, Marcus spent time with Razorfish, CSC, a boutique CRM/BI consultancy, and coaching a girl’s softball team in Japan.  Marcus has worked with numerous clients, including Coach, Hallmark, Hot Topic, Purina, and Walgreens, to build co-op marketing applications, deploy integrated marketing platforms and build marketing databases.  He has seen his work in print or presented through numerous media outlets and events such as: NCDM, CRM World, DMA Monthly, and The Economist.

We were absolutely thrilled with the turnout for our Great Ghost Blogging Debate and enjoyed quite a “spirited” discussion on the controversial topics. Though it might may not have been a cut-throat as some would have liked, Ryan Puckett and Raquel Richardson each clearly laid out their arguments for and against. The debate even went Biblical at one point.

The United Way of Central Indiana proved to be a great host and seemed to enjoy having our early risers come into their building. Panera Bread graciously provided treats and coffee free of charge. It’s because of great community partners like UWCI and Panera that we have been able to keep the events free.

Two participants were kind enough to take some outstanding photos from the breakfast. Thank you Joe Shoemaker and Noah Coffey for your assistance. Please check them out.

We are targeting our next Indy Social Media Breakfast for sometime in mid-February. Happy Holidays!

This is quite a hot topic in Indianapolis and we’re thrilled to not only have two great local PR pros debating the topic, but we’ve also lured Daniel Lally, co-founder of Cincinnati Social Media Breakfast, to moderate the event.

The free event sold out in less than four hours, with the 60 seats grabbed up almost as quickly as they became available. We can’t wait for tomorrow’s second Indy Social Media Breakfast to kickoff.

The Great Ghost Blogging Debate

What is Ghost Blogging? It’s blogging performed by a company or person(s) on behalf of another entity. Some say that it’s inherently wrong due to transparency and lack of content coming directly from the source; others say that partner providers are able to act as extensions of their clients, often knowing more about their client’s business than the client themselves.

The Heat
We’re happy to share that we’ve got two great forces to be reckoned with over this particular topic:

Debaters:
Raquel Richardson (@SilverSquare) – Founder, Principal, and Creative Director at Silver Square Design & Marketing

Ryan Puckett (@RMPuckett) – Communications/PR specialist and freelance writer/editor.

Moderator:
Daniel Lally (@DanielLally) – Vice President, Public Relations at The Powers Agency.

What’s on the agenda?
We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

* 7:30 AM Arrival, breakfast & networking
* 8:00 AM Announcements & introductions
* 8:10 AM Debate!
* 8:40 AM Open Q&A
* 9:00 AM We’re done! On with your day…

Creating content during the breakfast?
Event Hashtag: #indysmb
Host Tweets: @indysmb
Ustream: ustre.am/76zS
Facebook Page: facebook.com/pages/indy-social-media-breakfast/

Event Information & Registration: http://indysmb02.eventbrite.com/

Presenting Sponsors:
Our sponsors help make this event free, ensure we have food, and a location to hold the event! Please visit their websites and read below.

Panera Bread (@panerabread)
Panera has kindly agreed to provide bagels, pastries and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana. Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. At the close of each day, Panera Bread donates bread and baked goods to community organizations in need.

United Way of Central Indiana (@uwci)
We’re proud to have United Way of Central Indiana open up their doors and host us for our second breakfast. United Way of Central Indiana helps improve lives and build stronger communities through support of innovative, practical and efficient human services, programs and partners that address local needs.

The Great Ghost Blogging Debate

What is Ghost Blogging? It’s blogging performed by a company or person(s) on behalf of another entity. Some say that it’s inherently wrong due to transparency and lack of content coming directly from the source; others say that partner providers are able to act as extensions of their clients, often knowing more about their client’s business than the client themselves.

Whichever side you’re on, join us for a breakdown of the topic in a debate format on December 10th!

The Heat

We’re happy to share that we’ve got two great forces to be reckoned with over this particular topic:

Raquel Richardson (@SilverSquare) – Founder, Principal, and Creative Director at Silver Square Design & Marketing

Ryan Puckett (@RMPuckett) – Communications/PR specialist and freelance writer/editor.

What’s on the agenda?

We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

• 7:30 AM Arrival, breakfast & networking
• 8:00 AM Announcements & introductions
• 8:10 AM Debate!
• 8:40 AM Open Q&A
• 9:00 AM We’re done! On with your day…

Creating content during the breakfast?

Event Hashtag: #indysmb
Host Tweets: @indysmb
Facebook Page: facebook.com/pages/indy-social-media-breakfast/

Event Information & Registration:

http://indysmb02.eventbrite.com/

Presenting Sponsors:

Our sponsors help make this event free, ensure we have food, and a location to hold the event! Please visit their websites and read below.

Panera Bread (@panerabread)

Panera has kindly agreed to provide bagels, pastries and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana. Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. At the close of each day, Panera Bread donates bread and baked goods to community organizations in need.

www.panerabread.com

United Way of Central Indiana (@uwci)

We’re proud to have United Way of Central Indiana open up their doors and host us for our second breakfast. United Way of Central Indiana helps improve lives and build stronger communities through support of innovative, practical and efficient human services, programs and partners that address local needs.

www.uwci.org

After months of planning, we’re excited to announce the first Indianapolis Social Media Breakfast event- please join us for a presentation by Hannah Joseph on how to stay legal while still being in touch. We’ll be meeting at the Indiana Humanities Council Offices at 7:30am on October 15th. Details follow.

Digital Marketing: The Legal “Dos” and “Don’ts” of Using Social Media Effectively

Speaker: Hannah Joseph, attorney at Hollingsworth & Zivitz
Companies of all sizes know they need to use social media to market their products and services. But what are the legal risks of using social media? Hannah will give you some basic guidelines on how to minimize your company’s exposure when using promotions on your blogs, websites, and social media platforms.

Learn what types of language should be on all your coupons, the basics of how contract law can apply to these offers, and the hidden pitfalls of online marketing.

More about Hannah

Hannah is an attorney at Hollingsworth & Zivitz, PC where she focuses her practice on business law and entrepreneurial services. Hannah is one of the only attorneys in Indiana to offer experienced legal guidance on promotional law, including advertising, sweepstakes, contests, consumer privacy, and e-commerce related issues.

What’s on the agenda?

We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speaker.

• 7:30 AM Arrival, breakfast & networking
• 8:00 AM Announcements & introductions
• 8:10 AM Keynote speaker – Hannah Joseph
• 8:50 AM Q&A
• 9:00 AM We’re done! On with your day…

Creating content during the breakfast?

Event Hashtag: #indysmb
Host Tweets: @indysmb
Facebook Page: facebook.com/pages/indy-social-media-breakfast/

Details and RSVP

Registration opens today! Find more details about the event and reserve a seat at smbindy01.eventbrite.com