Please RSVP: http://smbnycpumacity.eventbrite.com

WHEN
Friday, June 25th, 2:00 – 5:00pm

WHERE

PUMA Social Club

PUMA City

Pier 17, South Street Seaport

New York, NY 10038

WHAT ELSE?
Open bar, DJ D-Glux, World Cup (Swiss vs. Hondurus), Ping Pong and a few surprises!

Hashtag

#PUMAcitySMB

Socialize:

Plancast and FourSquare

RSVP POLICY
This is a 21+ and ticketed event. Open bar courtesy of Spies & Assassins.

Big questions still remain: Who owns social media? What’s the ROI of engagement? What is the best way to measure the tools? How do you choose the best platform.Is social media for everyone? What does transparency mean? Are metrics important, and how do you seed a community to gain adoption internally? Is social media just getting on Facebook and Twitter? These questions continue to fuel the conversation, yet new discoveries on this journey are made by adopters every day.

This month’s series is a panel discussion and will feature thought leaders in the space, spending the morning with us sharing knowledge on best practices, case studies, design, and wins and losses from the front lines of social engagement. Learn and network with passionate industry professionals who are helping to define and shape the way we engage and adopt these new tools into the existing business landscape.

*****This is a crowdsourced, moderated panel.*****

Please contribute a question to the panel by emailing me by Monday evening.

Please join us for a hearty content packed discussion with a panel of leaders in the Social Business space:

******************* RSVP****************

http://smbnyc1109.eventbrite.com/

Please note:  Seating is  limited, so please register in advance, as this helps us to plan appropriately.

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Panel speakers:

Rachel Happe, co-Founder, The Community-Roundtable

David Armano, Principal, The Dachis Group

Mike Lewis, VP of Marketing, Awareness, Inc

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About the Speakers:

Rachel Happe, The Community Roundtable:

@Rhappe

Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, ecommerce, and enterprise software applications. She has been both a product manager and a management analyst, and brings with her multiple perspectives on technology development and use. As an analyst at IDC, Rachel initiated their enterprise social software practice and wrote groundbreaking research including

• The Power and Passion of Organic Communities: How Technology Can Be Used to Increase Discovery, Engagement, and Productivity
• The Social Enterprise: How Social Networking Changes Everything
• U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold.

Rachel has served as a product executive at both Mzinga and Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis. While at Bitpass, Rachel was instrumental in developing Mperia, a social networking site for indie musicians and their fans. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by the Internet. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process.

Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in both social media and product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business. She blogs at http://www.thesocialorganization.com

David Armano, Principal, Sr Partner, The Dachis Group:

@Armano

David is both an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O’Reilly and Ad Age.

David worked in the digital agency space for over 10 years with clients such as P&G, HP, adidas, WW Grainger, Allstate, Blue Cross Blue Shield, and Fifth Third Bank. His work on Grainger helped the company earn the reputation of best commerce site according to BtoB Magazine and his leadership on HP resulted in a WebAward.

He also writes industry perspectives for The Harvard Business Review and BusinessWeek, and is best known for his distinct brand of visual thinking, which can be found both on the web and in presentations all over the world. David studied visual communications/computer graphics and graduated from Pratt Institute, where he was mentored by some of the brightest minds in the industry.

Prior to Dachis, I spent time as a creative & strategic lead at notable firms such as Critical Mass, Digitas and Agency.com—putting in a combined tenure of 8 years in the large digital agency environment. I led multiple initiatives for clients such as HP, Allstate, Fifth Third Bank, Miller Brewing, Grainger, and Bally Total Fitness. Previously, I earned my interactive stripes working with The Chicago Tribune on their site initiatives balancing content with functionality.

Today, David blends strategy with design to look for new opportunities around the social Web to enhance the customer experience, connect individuals and innovate.  I currently live in a near-northern suburb of Chicago, not far from Lake Michigan. When I’m not working, surfing the net, or riding my motorbike—I can be found spending quality time with my family.

Mike Lewis, Awareness, Inc

@bostonmike

Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies.

Mike was most recently the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.

Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company’s acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.

Mike has been the President of the Business Marketing Association Boston since January of 2005. During his time as President, the BMA saw a 200% increase in demand and a 120% increase in non-dues revenue which is the largest increase in chapter history. Michael also serves as the Chairman of Marketing and Communication in the Bentley University graduate alumni association. You can find Mike on his blog at http://blog.socialepisodes.com

SSMB NYC thanks your participation and our sponsor:

Liveworld is the go-to social media marketing agency and technology provider for everything Fortune 1000 companies need to leverage the power of social networking to build their brands and their business. We’re the only online community provider company that offers a complete solution to create success in the online community space:

1) Flexible community applications

2) Community management

3) Online community marketing strategy

This combination — unique in the industry — is the reason why more blue chip companies turn to LiveWorld for online community solutions. Find out about the LiveWorld team, check out what’s happening in the Social Voice Community, or learn about our solutions for creating vibrant online communities.

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If you have any additional questions, or would like to contact us to sponsor an upcoming breakfast event, or to speak at a future event, find me on Twitter or email: www.twitter.com/betaCooking. (@betaCooking) Please join our LinkedIn group for future announcements: www.Linkedin.com/smbnyc.

Social Media Breakfast NYC

* Date: Wednesday, June 3, 2009

* Time: 8:30-10:30 am

* Place: Roger Smith Hotel

501 Lexington Avenue, NY, NY 10017

(@47th St.) (212-754-1400)

* Registration: RSVP on Eventbrite, as tickets are limited

#SMBNYC Theme: The Social Enterprise | Change the World 2.0:

Social Media has the power to connect us globally to each other and develop relationships which strengthen the opportunity to effect change. Each of the speakers will share how their organization has engaged community on a global, local or in a personal way to make large and small changes. The impact of social media on fundraising has provided more opportunities than ever to participate and “be the change you wish to see in the world.” Please join us and hear the inspiring stories of our speakers.

Speakers

Scott Harrison, Founder: Charity: Water

Matt Knell, Co-Organizer & Gradon Tripp, Founder:

SM4SC: Social Media 4 Social Change

Toby Daniels, Organizer and Founder: Twestival & Camp Interactive

***This event will be streamed live, thanks to Panman Productions. Find it here: Roger Smith Life.

The month’s breakfast is part of Internet Week NY, and will be held at the Roger Smith Hotel, the official home of Social Media Breakfast, NYC. If you are in NYC for Internet Week, this is a great place to stay and they offer special rates for social media peeps.

Please register via the following link: http://smbnyc5.eventbrite.com/

Many thanks to our sponsors and partners:

Tomorrow will be a landmark day in a variety of ways, not only are the Shorty Awards taking place tonight, they are followed up bright and early with SMBNYC4 in the morning…if you have your tickets already, you are in luck, as the event is sold out-the seats went like hotcakes! The good news is, we will be live streaming the event so if you don’t have a ticket, you can still be part of the event.

If that weren’t exciting enough, tomorrow night’s encore is Twestival. If you haven’t heard of this yet, Twestival is a global event happening in 100+ cities to come together via social media to rally around Charity:water.

This video from Charity: Water Founder, Scott Harrison, will give you an idea of what this is all about, pretty exciting stuff going on here: Charity: Water

If you haven’t already purchased your ticket, please visit the site: http://twestival.com and find your venue. This is one event you want to be a part of. If you are attending the breakfast see below for additional details.

Looking forward to seeing you!

Social Media Breakfast NYC 4 will be held from 8:30am – 10:30am, at the Roger Smith Hotel. Thanks to our sponsor, Crimson Hexagon who will be providing a complimentary breakfast.

Social Media Breakfast NYC

* Date: Thursday, February 12, 2009
* Time: 8:30-10:30am
* Place: Roger Smith Hotel, Starlit Room
501 Lexington Avenue, NY, NY 10017 (@47th St.) (212-754-1400)
This event will be live streamed at 9:ooam via Ustream, please follow this link to view: Roger Smith Life.

SMBNYC4 Theme: Social Media in 2009 | Branding: Building, Managing and Thriving Online.

This event will feature a series of fifteen-minute presentations with Q & A, breakfast and mingling.

Awareness, quality, loyalty are all part of traditional priniciples around branding. Do these traditional principles remain when you extend your brand to an online audience? What does this mean for personal branding? On the interwebs, brand building is user-driven and extends beyond these, but doesn’t rule them out. How do you build a brand that is sustainable and fluid for you and your brand?

Speakers
Brad McCormick, EVP, Porter Novelli
Melanie Notkin, Founder and CEO, Savvy Auntie.com
Shiv Singh, VP, Razorfish

Sponsors
Crimson Hexagon provides brand monitoring that takes analytics far beyond counting mentions or positive / negative / neutral ratings to focus on finding and understanding relevant opinion. Our real-time monitoring technology enables marketing professionals to measure opinion according to their own business criteria, and to better track the ROI of marketing investment.

If you are interested in receiving invites to future breakfasts or sponsoring a breakfast in NYC please contact Selina@socialmediabreakfast.com.

Social Media Breakfast NYC 3

* Date: Thursday, January 15, 2009
* Time: 8:30-10:30am
* Place: Roger Smith Hotel (212-754-1400)
501 Lexington Avenue, NY, NY 10017 (@47th St.)
* Registration: RSVP on Eventbrite, as tickets are limited

SMBNYC3 Theme: Social Media in 2009 | Engagement, Brand Equity & Measurement.
This event will feature a series of fifteen-minute presentations with Q & A, breakfast and networking.

Engagement is the cornerstone to building brand equity for your company and to reach your audience. Brand equity is defined as the “degree to which a brand is believed to be able to meet or exceed customer expectations for the category” (Dr. Robert Passicoff, Brand Keys, NY). A successful engagement results in increased brand equity.

Companies are beginning to understand the importance of engaging their customers directly. Knowledge sharing, two-way conversations, and the creation of valuable digital content have helped companies propel their brand as an engaged and trusted source. Engagement strategy can also improve SEO rankings and inbound marketing efforts leading to increased opportunities. How are you engaging? Are engagement and brand equity measurable? The following presenters will discuss their learnings from 2008, and where they are headed in 2009.

Speakers

1) Jessica Valenzuela, Founder and CEO, Mavin Digital

2) Roger Wu, Co-Founder and President, Klickable.tv

3) Grace Piper, Producer & Host, Fearlesscooking.tv

Sponsors

Ripple6™ who helps marketers sponsors social Media Breakfast NYC 3 and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. Chris Kieff (@ckieff) of Ripple6 will be attending and can be reached at 646-254-6780.

The Roger Smith Hotel ( @rogersmithhotel ) in New York City is ideally located on Lexington Avenue between 47th and 48th Streets on the eastside of the city. At this prime, midtown Manhattan Hotel location, you will be centrally located close to business centers, shopping, museums, Broadway theatres, restaurants, attractions, and transportation.

Creating Content / Making Media?

* Pass along video, blog posts, and other durable content to Selina McCusker so it can be included in a wrap up post.

* Please use the tag #smbnyc3.

The Social Media Breakfast NYC is organized and hosted by Selina McCusker and Suki Fuller.  Please reach SMB NYC with any further questions at Selina{at} socialmediabreakfast{dot} com. If you are interested in speaking at future SMB NYC events, please send an e-mail to Selina McCusker:

Selina {at} SocialMediaBreakfast {dot} com

Liveworld’s Bryan Person, the founder of the Social Media Breakfast movement, flew in from Austin to spark the event, and also followed up with a great video reflecting on the morning from NYC’s beautiful Bryant Park. The video is below, and to get a real time feel for the event, check out all the live tweets.

,

A huge thank you to Paul Borgese from the Associated Press who gave a thought-provoking presentation that sparked a great deal of questions from the audience. Aaron Uhrmacher and Selina McCusker also put a great deal of time and effort setting up the event. Finally, an important thank you to all the New Yorkers who dragged themselves out of bed on a drizzly Manhattan morning to join us.

Further SMBNYCs are in the pipeline. If you’re a New Yorker and you’d like to assist us with planning, speakers or sponsorship for future events please feel free to reach out directly to myself or Aaron Uhrmacher. After this event sold out in a matter of hours it’s seems like the SMB are even hotter than the Knicks (thankfully we’ve also got a better record…).

The assembled group mingled over eggs, granola and "McDaddy’s" while Eric Krangel, who goes by the avatar Eric Reuters in Second Life,  talked about his experiences as a virtual world reporter.

Overall, it was a chance to meet many new people in my social media community, and also to meet friends face-to-face I had only known from Twitter. The best part is, I have a lot of new blogs to start following!

Converseon posted pictures and B.L. Ochman has a nice recap.

Thanks to Text 100 and Converseon for sponsoring the event.

I attended the third social media breakfast in Boston earlier this Fall. It was pretty cool connecting face-to-face with people I had only met online through my social networks, and hearing how other social media professionals are approaching these new platforms for communications and community building.

It was there that I met Bryan Person, who really understands the myriad ways social media is changing our work. I must have made some off-hand comment about how we could use one of these in New York. I didn’t mean that I wanted to organize it, per se, just that "it would be cool if SOMEONE did."

A few weeks later, I was exchanging emails with Paull Young from social media agency Converseon, who also thought it was a great idea, and "it would be cool if SOMEONE organized one in NYC."

That "someone" turned out to be us.

So if you’re interested in learning more about social media and connecting with other New Yorkers working in this space, come on down and join us next Tuesday, December 12 at 8:00 AM at Big Daddy’s Diner near Union Square for some coffee, eggs and conversation. You must be registered to attend. 

Our special guest will be Reuters technology reporter Eric Krangel (avatar Eric Reuters), whose current beat includes the virtual world of Second Life. 

The breakfast is FREE, courtesy of Text 100 and Converseon.

Since seating is tight, participation is limited to the first 30 registrants.

You can reserve your seat and find more details here.

We hope you’ll join us!