Entries Tagged 'SMB San Diego' ↓

One of the strengths of the Social Media Breakfast series is the “personality” that each breakfast group takes on, reflecting the strengths and smarts of the local organizers and the makeup of the attendees.

In this short audio conversation that I recorded earlier this week, Digital Operative CEO and co-founder BJ Cook talks about the SMB San Diego group that he shepherds.

(Readers via RSS and e-mail may need to click through to the original post to stream the audio file.)

 

 BJ Cook talks Social Media Breakfast San Diego [4:34m]: Play Now | Play in Popup | Download

Show Notes from conversation with SMB San Diego’s BJ Cook

• Bryan Person and BJ Cook reflect on SMB San Diego 5.
• BJ talks about the evolution of the San Diego Social Media Breakfast series.
• BJ peviews the group’s upcoming work with the nonprofit organization, THINK Together.
• Bryan asks BJ about the breakfast’s “Feedback in 5″ segment, where attendees talk about challenges they’re facing in their own social media projects.

Running time: 4:34

To keep up with BJ online, follow @BJ on Twitter.

The 5th session of Social Media Breakfast San Diego turned out to be a dynamic, animated session about how social media changes the way we engage and interact with others.  Bryan Person, founder of Social Media Breakfast Boston back in 2007 and social media evangelist for LiveWorld, spoke and lead today’s discussion.

Bryan started off asking, Is there this sort of collision between our work lives and personal lives etc. that prevent us from blogging about what we’re really doing, how we’re really feeling and who we really are? There are all these different people in our lives, friends, family, church mates, bar buddies etc., so how do these different groups of people change the way we’re creating our content. Do we want certain people to see things while others not? Are we essentially assuming a role when we Tweet or blog creating this sort of “reality star personality” as one member referred to it? If we have to be diligent and worry about who we are going to offend is it the real “you”?  The question was raised, how much of yourself is really in your content? It also raised the question of whether or not people are really trying to get to know you or simply trying to get more followers. Twitter as a tool was built to have useful effective conversations between individuals, but it seems to have lost its authenticity if it’s the latter.

There was a lot of great feedback and insight surrounding this topic. The discussion was very energetic.  You can view the discussion at

San Diego - Social Media Breakfast 5

We also went over our top 10 in 10 and found some great new things happening in social media this past month. Here is our list,

1.    Stweets: Google Street View and Twitter: Takes the coordinates posted by a Twitter app and uses data to find the approximate location Tweet came from on a Google street view image.
2.    Twitter removes a feature: The change which removes the option to view “half conversations” between someone you follow and someone you don’t. (hastwitterfixedrepliesyet.com)
3.    YouTube Tool: YouTube lets you put 10’s and 100’s of videos into rows and columns. Just enter a YouTube video ID and frame width for each “piece” of the mosaic.
4.    Starbucks brews traditional, viral ad mix in its biggest ad push in history: A challenge to customers to be the first to post a photo of a Starbucks poster on Twitter. Competition: $100 million McCafe line.
5.    Climber scales Mt. Everest while Tweeting: Gavin Bate is taking Twitter up Mt. Everest. He is selling Tweets to advertisers to raise money for charity. (myeverestchallenge.com)
6.    Church promotes social media during sermon: A church in Charlotte, NC allowed members to bring their phone to Easter Sunday service and post to Twitter throughout the service.
7.    Susan Boyle, the biggest YouTube sensation ever: The appearance of Susan on the show, Britain’s Got Talent. The YouTube video is approaching levels of some of the biggest viral hits of all time.
8.    Social Media Comes to Town Hall: Portland, Oregon’s County Chair is looking for a Social Media Coordinator. Local residents are.
9.    The Elusive Justin Timberlake’s Mother’s day video: The follow up to one of YouTubes and NBC’s, D*ck in a Box. NBC no longer has a YouTube channel and has posted the clip to its website.
10.    Twitter the movie, 140: Irish filmmaker, Franmk Kelly is creating a feature-length documentary inspired by the connectivity and synchronicity that Twitter users experience.
11.    Bonus! Featured Tool: Pittsburgh Steelers quartback Ben Roethlisberger had a digital doppelganger creating false identities across claiming he had been diagnosed with skin cancer.

Think Together, an after school program was the winning nomination for our non profit feature project. Nadia Flores, Skyped in and gave the group a brief overview of the organization and its social media challenges.

Rebecca, from Parker White Inc. briefly shared with the group their Hansen’s Natural Soda viral campaign they’ve recently launched. Anyone can submit a photo of themselves with Hansen’s Soda, rules apply. There will be a grand prize of 5,000 dollars for the winner. Please visit, www.hansenslovessandiego.com for more details. Contest ends June 7, 2009.

We ended the session with Feedback 5, which allowed a few people to present the issues their facing in their own social media campaigns.

This morning turned out to be a great success!

A big thanks to Milano Coffee Co. for having us and especially a big thanks to Bryan Person and LiveWorld for speaking and sponsoring the breakfast this month.

Next session: TBD More details will be available on the SMBSD website soon!

This month as we head into session 5, we are fortunate to have Bryan Person visiting San Diego to present.  Bryan founded the Social Media Breakfast in Boston back in 2007.  He is also the social media evangelist for LiveWorld, a company that builds, manages and moderates online communities for leading brands.

Bryan will be discussing how social media changes the way we engage and interact with others and how social media channels like Facebook and Myspace are changing our conversational relationships. The borders we have traditionally erected between our separate social groups for family members, friends and co-workers are evaporating online. Now within the very same social network, our status updates will be read by our co-worker from the next cubicle, that old bully from the 3rd grade who’s just become our “friend” and your grandmother alike.  Is this disconcerting or is it the new normal?

New Social Project UPDATE:

We will be announcing the Non Profit Organization that received the most votes. The current votes are:

• Move San Diego (5)
• Think Together (14)
• San Diego Hospice (4)
• Young Non-profits Professionals Network (2)
• San Diego Canyon Lands (2)

Event Details:

Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA

Parking: Recommend parking across the street in shopping center lot

When: May 27, 2009…7:30am-9:00am

Bonus: Pastries and coffee will be provided

Cost: Free…bring a friend or 2, but please RSVP

Bryan Person and LiveWorld will be sponsoring this month’s breakfast. You can follow him and LiveWorld on Twitter @bryanperson and @Liveworld

To sponsor a future event, please contact Erin Levenson VIA Twitter @erinlevenson or @SMBSD

Looking forward to seeing everyone.

If you’re interested in following updates about the Social Media Breakfast San Diego.

The forth session of Social Media Breakfast San Diego had a great turn out this morning, with a bunch of fresh new faces! We had 3 people present their nominations for non profit organizations that they felt our group could help.  The submissions were; San Diego Hospice Palliative Medicine, Think Together and finally Move SD.

Our new format is in place and the group dynamic is beginning to shine.   We spent the first 30 minutes filling up on coffee and pastries.  The next 20 minutes going over our Top 10 in 10 social media news bites like, Ashton Kutcher’s defeat over CNN, Oprah’s debut on Twitter, Google’s experiment with viral marketing and other great social media topics.

Melanie Gordon, VP of Sales and Marketing at Internet marketing Inc.  Spoke and during her speach she presented a case study she has currently been working on illustrating how she helped @Sunflowerguy build their product with social media strategies. Follow her @melgordon

You can view some of Melanie’s presentation on the Ustream clip below:

San Diego - Social Media Breakfast 4

We ended the session with Feedback 5, which allowed a couple people to discuss the challenges they are currently facing with their social media efforts in their own work. If you’re interested in following the conversations from the session you can follow our hashtag and view our sample below:

This morning was a great success.

A big thanks to Milano Coffee Co. for having us and an especially big thanks to Melanie Gordon for speaking and sponsoring the breakfast this month.

Next session will be May 27,2009 and more details will be available on the SMBSD website soon.

With the successful re-launch of last month’s session and new structure, we have the opportunity to have Melani Gordon, VP of Sales and Marketing for Internet Marketing Co. discuss how a company can build a product, drive brand awareness and make sales online through the use of social media.   She will be focusing directly on Twitter by covering the basic fundamental strategies to achieve the results and goals you set out to accomplish.

Melani will also be covering the following additional topics:

• How to reach your target audience
• How to start, build and keep a conversation flowing with your target demographic
• How to get results

New Social Project UPDATE:

Why not share what we know to help others grow? We’ve decided to take on an exciting new project and during this session we will pick the top 3 non-profit organizations from nominations that were submitted over the course of this month, who we feel will benefit most from our group.  Our goal is to enter into our 5th session with new ideas and strategies for the chosen organization.

Event Details:

• Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA (website)
• Parking: Recommend parking across street in shopping center lot.
• When: April 21, 2009 … 7:30am - 9:00am
• Bonus: Pastries and coffee will be provided.
• Cost: FREE … bring a friend or 2
• Register for the event and view more details.

Internet Marketing Co. will be sponsoring this month’s breakfast. To sponsor a future event, please contact Erin Levenson:VIA Twitter @erinlevenson or @SMBSD

Looking forward to seeing you everyone! If you’re interested in following updates about the Social Media Breakfast San Diego on Twitter or via our hashtag #smbsd

The 3rd installment of Social Media Breakfast San Diego proved to be a dynamic session of learning about recent buzz within the social media space, exchanging ideas about campaigns and bringing on a social project. The first thirty minutes were filled with coffee, pastries and croissants over networking. The new format was definitely well received as we cut it down from two hours to one and a half to keep the session focused and collaborative. With new segments like “Top 10 in 10“, we covered ghost twittering, Skittles.com, Twitterhawk, unfriending and other social media topics. As the session neared the end we did “Feedback in 5“, which allowed people to bring up challenges they were having within their own social media initiatives. I’d say it was a hit. Here are some photos from the session as well as some of the buzz on Twitter:

I’d also like to thank Milano Coffee Co. for having us and the team at Digital Operative for organizing and sponsoring this event.

Next session’s details will be available on the Social Media Breakfast San Diego website soon.

With new organizers comes new strides …

Social Media Breakfast San Diego is seeing new faces on both the member-side and the organizer-side. With two prior successful events, SMB San Diego 3 will provide the new foundation for a truly collaborative, educational and proactive group of social media professionals and entrepreneurs.

During this session we’ll be putting a new structure into place with things like:

• Top 10 in 10 - What’s the latest buzz around social media?
• Feedback in 5 - Gives members opportunity to discuss challenges and garner feedback from the group.
• Social Project - SMB SD will be taking on a local NPO project to create a collaborative environment for members and provide help to a cause within our own community. You can submit your projects here.

Event Details:

• Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA (website)
• When: March 31, 2009 … 7:30am - 9:00am
• Bonus: Pastries and coffee will be provided.
• Cost: FREE … bring a friend or 2
• Register for the event and view more details.
  

The event will start at 7:30am with a half hour of networking and go into Good Morning message at 8:00am. We will not only be reviewing the new format, but also looking for nominations for local San Diego nonprofits who you feel would benefit from a group of social media professionals and entrenpreneurs.

The free breakfast and session is being sponsored by:

Because this is our first event as the new organizers, the team at Digital Operative Inc. just wanted to thank everyone who helped out with this event. You can connect with some of the DO team on Twitter as well: @bj, @adamlevenson, @erinlevenson

If you’re interested in following updates about the Social Media Breakfast San Diego on Twitter or via our hashtag #smbsd

Do you feel like your life is 2.0? How 2.0?
Well for Jennifer Van Grove her life (which involves being a Social Media Strategist, A blogger, and the driving force behind the successful SDTweetup) was so Web 2.0 it inspired the new online series “Jenn 2.0”

Come enjoy SMBSD #3 on January 9th and get the inside scoop to this new series, its inspiration, and what it takes to turn social media into…well social media.

Jenn2.0 Trailer from Rob Lewis on Vimeo.

About our Sponsor:

Nik Software, Inc. is a privately held company that develops software solutions for the growing digital imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and software products for digital photography and imaging professionals including U Point® technology, Dfine®, Viveza™, Color Efex Pro™, Silver Efex Pro™, and Sharpener Pro™ software.

San Diego’s Social Media Breakfast #2 was held on Wednesday, November 12th from 9:00am -11:00am at The Bank of America Building.

The theme to SMBSD #2 was Social Media Case Studies: The Good, The Bad, The Ugly with an extra special focus on the GOOD. Becky Carroll of Brickfish and the “Customers Rock” blog led us through a great set of Social Media Case Studies from Zappos to BlendTech to Human Societies.  She offered the “MUST KNOWS” to any social media campaign and insights to the examples she offered.  She also drove home the idea that we need to “LISTEN” to what custoners and users are saying to drive a campaigns efforts.

For any phone or iPod users check out clips from SMBSD #2 here on Veoh.

Visit the SMBSD Ning for more information about the group and the upcoming events.

Thank You Again to our Sponsor:
Brickfish is a social media advertising network that engages consumers with brands in an ongoing dialogue. It provides a brand platform that turbo-charges viral sharing among consumers via the social web

On October 10th, 2008 the first Social Media Breakfast in sunny San Diego commenced and there were just over 40 socially minded people in attendance.  It was an early morning for a few, but not early enough to stop some great conversation about social media and what people are hoping to learn in future SMBSD meet-ups.

Some topics that people are really interested in include:

• Social Media Measurement and Analytics
• Social Media for Social Good
• Social Video
• Non-Profits place in Social Media
• Case Studies!!!
• International
• Mobile
• The career of a Community Organizer
• and the list goes on

With all the great ideas for future topics it is hard to not be excited about what will come out of SMB in SD.  Follow along on Twitter SMBSD or on Social Media Breakfast San Diego.