Entries Tagged 'SMB San Diego' ↓
February 18th, 2010 — SMB San Diego, Upcoming breakfasts
We all have had one or two memorable experiences when it comes to the hospitality industry. So here’s your chance to hear from people who are powering the social media strategies from inside and outside of some popular spots around San Diego. So be our guest and come interact with a panel of hospitality insiders and enjoy some great food provided by Rayo Grill.
Event Details
- Date: Tuesday, February 23, 2010
- Location: Rayo Grill – 3805 Murphy Canyon Road, San Diego, CA 92123
- Time: 7:30am – 9:00am
- Cost: It’s FREE. There will be coffee, juice, pastries and even some special taste-testing delights; all courtesy of the Rayo Grill. Bring your appetite. PLEASE RSVP
What’s on the agenda?
- 7:30-8:00 – Food, Drinks & Networking
- 8:00-8:15 – Introduction & Foursquare-generated Top 10 in 10
- 8:15-8:45 – Social Media Panel on Hospitality featuring Hard Rock Hotel, Croce’s Restaurant & J Public Relations
- 8:45-9:00 – QA & Feedback in 5
Can’t be there in person?
- #smbsd is our hashtag for all event content. Use this when posting your own content.
- Live stream available via UStream Channel
About the Presenters
Rana Kay is the Director of Public Relations for Hard Rock Hotel San Diego. Located at the entrance of the Gaslamp Quarter across from the San Diego Convention Center, Hard Rock Hotel San Diego boasts an upscale, contemporary design, signature restaurants, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties – rock ‘n’ roll.
Connect – Twitter.com/HardRockSD | Facebook.com/HardRockSD
Tania Garcia is the Director of Marketing for Croce’s Restaurant & Jazz Bar. Croce’s Restaurant & Jazz Bar has recognized that Social Media is a very helpful tool to reach out to fans and foodies alike. We have embraced Social Media and use it to create an instant connection to relay any exciting news, special events and promotions. It’s a great relationship builder, brand expander, and a instant customer service tool.
Connect – twitter.com/CrocesRest | twitter.com/ingridcroce
Kim Julin Guyader is a Founding Partner of J Public Relations, one of the top travel and luxury lifestyle public relations firms in the country. Kim brings more than a decade of experience creating, implementing and managing innovative public relations and marketing campaigns for top-tier clientele.
Connect – twitter.com/kguyader | twitter.com/jprpublicity
About our Sponsor
Rayo Grill is a fun experiment in hospitality, a stylish different menu, combined with a neighborhood bar feel, inside a known hotel brand. You’ll meet some of the people who believe the combination of the product & service they produce and an openness to social media will make this happen.
Connect - Twitter | Yelp | Foursquare
You can always connect with SMBSD via: Twitter | Our Community | UStream Channel (every session is live & recorded)
Questions – Email bj at digitaloperative.com
January 22nd, 2010 — Recaps, SMB San Diego, Videos
As with all 1st events in a new year, you hope that you not only see loyal faces, but new faces. In San Diego, we’ve been having such great turnouts from both loyal and new folks; that I know 2010 is going to be a year to grow. I hope everyone out there reading this feels the same way, no matter what geographic area you reside. This session we took the opportunity to thank Erin Levenson for all her hard work in helping organize speakers, sponsors and content for SMBSD. She has officially started her new role as mommy and I know she’ll be back soon! So Social Media Breakfast San Diego #11 featured our same session framework:
- Good Morning Message – introducing new attendees and how they heard about the breakfast
- Top 10 in 10 – Ten newsworthy trends, apps, services, products, technologies, celebrities that fall within the social media sphere
- Featured Speaker – 20-30 minutes of sharing their story, case study, how-to’s, lessons learned and time for Q&A
- Active Social Project Updates – Our group donates its time to a local nonprofit to help them understand and define their social media strategy; sometimes building tools they need as well
- Feedback in 5 – A time to ask questions, talk about your challenges; leveraging the knowledge of the group to identify solutions
Session #11 featured Jimmy, founder of CARBONita Detail based in La Jolla, CA. What struck me about Jimmy, was his passion for making “green” a part of his business as well as his mission for helping families enjoy their vehicles all over again. Jimmy talked about how social media took him from door-to-door salesman to doubling his customers just from Twitter. His success came from:
- Educating customers
- Providing a clear value proposition
- Offering a sustainable business model that embraced “environmental-friendly” operations
- Not just entering, but creating conversations via Twitter
- Being real and having a voice within a defined niche like auto detailing
CARBONita is an eco-friendly auto detailing company, based in La Jolla, California. The best part is it’s mobile. If you’re in La Jolla or the surrounding area, at your home or office; you can rest assured your vehicle is getting the love it deserves while keeping a minimal carbon footprint. Connect with Jimmy at twitter.com/CARBONitaDetail
After Jimmy answered questions, we started the infamous TOP 10 in 10 and here is some content from that:
- Foursquare – How many of you checked in today? Now it’s not city-specific. GPS-enabled phones can enter new venues easier. So some nice marketing features baked into the app right? Unlocking badges, which potentially could be event-specific, sponsored, etc. City Leaderboards. Potential gold mine for local marketing and advertising? What do you think?
- Dell – So just because Twitter has no revenue model, doesn’t mean Dell is missing out. Revealing they made $3M via their DellOutlet Twitter account. So they started off by “listening” and ended up moving the sales process to a channel that offered quicker access. Is that good for Dell.com? Does that cannibalize their sales?
- Powered purchases the competition – The acquisitions of Crayon, StepChange & Drillteam cover mobile marketing, strategy, branded online communities and social networks like Facebook. As the market picks up, will consolidation and acquisitions continue? Who’s next? Is there a super group in San Diego in the near future?
- Pimp Your Page – If Facebook marketing starts with having a Fan page, what apps are critical to have? Here are 2 I found useful:
- Flashplay – lets you add any Flash elements to your page
- Static FBML – Adds box to your page where you can render HTML and FBML to customize experience.
- Hootsuite raises $1.9M – Founder says it’s on its way to becoming the leading social media dashboard. What do you think? @MrsKutcher uses Tweetdeck though …
- Tila Tequila Too Far? Tila tweeted over 160 times after her fiance past away, sharing intimate personal stories and having Larry King segment canceled.
- Jersey Shore – A lesson in content marketing or bust? From video spoofs, Jersey Shore name generators, tweets, events; MTV package characters, controversy and conversation to create a buzz. (http://www.unlikelywords.com/2009/12/08/jersey-shore-nickname-generator/) (http://www.funnyordie.com/videos/4d2ebc8f52/alyssa-milano-s-evolution-jersey-shore)
- CES Gets Social – Skype and Panasonic ink a deal to have video conferencing on your living room HDTV. Toys controlled by iPhone featuring augmented reality game. The buzz/conversations were endless. Anyone at CES? What was the most interesting new toy?
- Twitter provides keyhole into 7.0 earthquake in Haiti – With hundreds of photos captured and shared via Twitter and Facebook; people saw glimpses of the destruction. Is this type of usage a predecessor for apps that can help during disaster relief from pinpointing the worst areas to locating loved ones?
- Coca Cola’s Social Media Policy – 3 pages and to the point.
Updates about our Active Social Project: Think Together
- Social Media Strategy & Planning Sessions completed
- Porting blog over to Wordpress platform
- Connect with ThinkTogether on Twitter
SMBSD will be taking new nominations for its Active Social Project in February.
You can connect with SMBSD via: Twitter | Our Community | UStream (every session is live & recorded)
December 30th, 2009 — SMB San Diego, Upcoming breakfasts
Happy Holiday’s everyone! Hope everyone is surviving snow storms and cold weather. Here in sunny San Diego we’re approaching our 11th breakfast. We have an exciting sponsor and speaker this coming month. Our sponsor CARBONita Detail, is an eco-friendly auto detailing company based in beautiful La Jolla, CA. What makes this company so unique in comparison to others is that they are GREEN! Realizing that our most precious natural resource is water, they take critical steps to ensuring proper detailing techniques are in place. This in turn, helps keep our oceans blue and our beaches clean! This company is a proponent of helping the environment. They are committed to being the undisputed international leader in Eco-Friendly auto detailing by providing indispensable benefits to the car wash and auto detailing industries.
Out of all the aspects of being a professional auto detailer, making green and environmentally friendly decisions is the priority. The way they detail a car, the auto detailing supplies and equipment they use, how much water they use and the way they discharge this water are all choices that are carefully considered for the protection of the environment. Whether you’re doing fleet work or providing high-end detailing services, you can use all the unifying principles of Eco-Friendly Auto Detailing. To top it off, their supplies and products are biodegradable and highly effective.
While this new buzz about going green has emerged in our communities, if you need your car cleaned, this company does amazing work! Here is the cherry on top of the icing on the cake, They come to you! Whether you are at home or work, it doesn’t matter! If you want your car cleaned and don’t have time to take it in, you don’t have to!
Jimmy, one of the owners of CARBONita Detail will be coming in to speak about:
- The social media tools they’ve been using and integrating into their marketing strategy
- How it’s been successful in sales and exposure
- How it’s failed
- What kind of strategies are in place
You can follow them on Twitter @CARBONitaDetail or visit them online.
Event Details:
Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA
Parking: Recommended parking across the street in Sears parking lot
When: January 13, 2010
Cost: Free…Bring a friend or 2, but please RSVP
Bonus: Pastries and coffee will be provided
If you’re interested in following updates about the Social Media Breakfast San Diego
Wishing everyone a safe and happy New Year!
December 10th, 2009 — Recaps, SMB San Diego
Great turn out this morning at our 10th session this morning. Lots of new members attended and the energy level was incredibly high for a 7:30am meeting! Either the coffee was extra caffeinated or people just woke up on fire this morning. We also had the opportunity to spend time with @AlbertMaruggi, who seems to be the traveling ambassador for SMB and helps out with #SMBMSP. Our speaker this month was Jessica Crawford. Jessica is the marketing manager of Birch Aquarium at Scripps in La Jolla, CA. She began working at the aquarium in 2007, after spending several years as a newspaper reporter. Birch Aquarium at Scripps is the public exploration center for the world renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth, and ocean science education, to interpret Scripps research and to promote ocean conservation. This is their mission!
Jessica started off her presentation discussing how their efforts in using social networking has been helpful in fulfilling their goals as well as the challenges they’ve been facing on a daily basis.
Challenges:
- Economic downturn, resulting in reduction of leisure spending
- Highly competitive market
- Several options for people to see marine life in San Diego
- Local resident exposure
- Science can be intimidating
- Small aquarium
They’ve been developing and leveraging social networking to help expand their relationships with current and potential visitors.
Solutions:
- They’re reaching out to their target audience as well as a new audience
- Strategy to personalize the aquarium
- Have fun with Tweets/Facebook status updates
- Talking one on one with followers
- Developing relationships with like-minded organizations (zoos, aquariums, museums, etc.)
- Allocating more time to their social networking sites: Twitter and Facebook and spending time increasing their follower/fan base
- Re-tweeting and engaging those who have taken the time to mention the Birch Aquarium and thanking them for helping promote their mission
- They are starting to develop a Flickr and YouTube presence by directing their audience to those channels
- Connecting with reporters
With all their efforts, their rate of Re-Tweets has increased. Connecting with bloggers online has resulted in increased media clips-online, in print, and on local TV. Since they’ve implemented these tactics visitorship is holding steady, whale watching has increased by 2% and in general improvement overall for the aquarium in terms of sales and exposure.
You can follow the Birch Aquarium on
We also went over our Top 10 in 10. Here are some interesting things I pulled that’s going on this month in the social media world:
- Apple acquired Lala for $80 million
- Google Goggles App: Snap a photo and Google will process the image and return search results. This eliminates the need to type or say things into your phone
- 10 essential iPhone apps:
- Awesome pickup lines app
- Date smart app
- Romantic recipes app
- Fine dinning etiquette-mind your manners app
- Conversation starter app
- Answer Wiki app
- Fake call app
- Taxi magic app
- Cover up app
- 50 ways to leave your lover app
4. Snoop Dogg’s ALbum Launch to become reality TV Ustream
5. Google Launches real time search
6. Facebook revenue for 2010 is an estimated $710 million
7. Google’s CEO joins Twitter
8. Stanford iPhone orchestra
9. Are Facebook users to friendly and is it causing identity theft?
10. Google Chrome has been released for Macs
This month’s sponsor was Souplantation. Souplantation was founded in 1978 in San Diego and currently operates 112 salad buffet-style restaurants across the western, southern, and eastern portions of the United States. Souplantation features an everyday selection of made-from-scratch soups and salads and hand crafted muffins, focaccia, breads and desserts. The concept is built around freshly made, great-tasting, recipes with a 55 foot salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Restaurants are open daily for lunch and dinner and also for Sunday breakfast featuring a variety of wholesome breakfast favorites in addition to everyday selections. Souplantation provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price.
You can follow them on Twitter @souplantation
A big thanks to Jessica Crawford for presenting this morning and a special big thanks to Souplantation for sponsoring the breakfast!
November 30th, 2009 — SMB San Diego, Upcoming breakfasts
Wow! Session 10 has arrived here in sunny San Diego. Our featured speaker this month will be Jessica Crawford. Jessica is the marketing manager of Birch Aquarium. Birch Aquarium at Scripps in La Jolla is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the Pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth and ocean science. Scripps Oceanography was founded in 1903 and has maintained a public aquarium and science museum for more than a century. More than 400,000 people, including more than 40,000 school children visit the aquarium each year. The aquarium’s mission is to provide ocean science education to interpret Scripps research and to promote ocean conservation.
Jessica began working at the aquarium back in 2007, after spending several years as a newspaper reporter. She says, “Working next to the ocean is much better”. She has a lot of fun Tweeting on behalf of fish! You can follow the Birch Aquarium on Twitter @birch_aquarium
Jessica’s speech will include how they have integrated social media into their marketing strategy and how it’s helped them promote the aquarium and ocean conservation.
Our sponsor this month is Souplantation. The company was founded in 1978 here in San Diego. They currently operate 112 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation features an everyday selection of made-from-scratch soups and salads, hand-crafted muffins, focaccia, breads and lots of yummy desserts. The concept is built around freshly made, great tasting recipes with a 55-foot salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Restaurants are open daily for lunch and dinner and also for Sunday breakfast featuring a variety of wholesome breakfast favorites in addition to everyday selections Souplantation provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price.
You can follow Souplantation on Twitter @Souplantation
Event Details:
Where: Souplantation, 3960West Point Loma Blvd. San Diego, CA. 92110
Parking: Plenty of parking in the parking lot!
When: December 9, 2009…7:30am-9:00am
Cost: Free…Bring a friend or 2, but please RSVP
Bonus: Pastries, fruit and coffee will be provided
I hope to see you all there! Hope you all had a great Thanksgiving!
To sponsor a future event contact Erin Levenson VIA Twitter @SMBSD
If you are interested in following updates about the Social Media Breakfast San Diego
November 24th, 2009 — SMB San Diego, Upcoming breakfasts
We’re approaching our 10th session here in sunny San Diego and our featured speaker this month is Jessica Crawford. Jessica is the marketing manager of Birch Aquarium at Scripps in La Jolla, CA. Birch Aquarium is the public exploration center for the world-renowned Scripps Institution of Oceanography at UC San Diego. Perched on a bluff overlooking the Pacific Ocean, the aquarium features more than 60 habitats of fishes and invertebrates from the cold waters of the pacific Northwest to the tropical waters of Mexico and beyond. An interactive museum showcases research discoveries by Scripps scientists on climate, earth and ocean science. Scripps oceanography was founded in 1903 and has maintained a public aquarium and science museum for more than a century. More than 400,000 people, including more than 40,000 school children visit the Aquarium each year. The aquarium’s mission is to provide ocean science education, to interpret Scripps research and to promote ocean conservation.
Jessica began working at the Aquarium in 2007, after spending several years as a newspaper reporter. She’ll be discussing how Birch Aquarium has integrated social media into their marketing program. She’ll discuss strategy and tactics they’ve used to help promote ocean conservation along with many other messages. She has a lot of fun tweeting on behalf of fish.
Follow Birch Aquarium on Twitter @Birch_aquarium
Event Details:
Where: Souplantation, 3960 West Point Loma Blvd. San Diego, CA 92110
When: December 9, 2009…7:30am-9:00am
Parking: Plenty of parking in the parking lot!
Cost: Free…Bring a friend of 2, but please RSVP
Bonus: Pastries, coffee and fruit will be provided
This month’s sponsor is Souplantation. Founded in 1978 in San Diego, California, Souplantation currently operates 112 salad buffet-style restaurants across the western southern, and eastern portions of the United States. Souplantation features an everyday selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and desserts. The concept is built around freshly made, great tasting, recipes with a 55 foot salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Restaurants are open daily for lunch and dinner and also for Sunday breakfast featuring a variety of wholesome breakfast favorites in addition to everyday selections. Souplantation provides its guests with an excellent value by offering unlimited access to its entire menu of high quality fresh items at a fixed price.
Please visit Souplantation on Twitter @Souplantation
If you’re interested in following updates about the Social Media Breakfast San Diego.
October 23rd, 2009 — SMB San Diego, Upcoming breakfasts
Social Media Breakfast San Diego had an awesome turn out this month. Tons of new members attended! The atmosphere was extremely energetic with lots of participation and feedback! This month’s breakfast was a big success. Our speaker was Angie Swartz. Angie is the CEO of Square Martini Media, LLC a consultancy that helps businesses incorporate the power of social media. She is the host of Twitter Talk Radio and the co-host of Boost Your Business Radio. She is also the co-owner of Twitter Attraction, and founder of Six Figure Moms ClubTM. Angie is a CPA and holds an MBA from the UCI Paul Merage School of Business. She spent 20 years in the corporate world in the telecom, media and public accounting industries prior to starting her own companies.
Angie started off the discussion talking about Square martini media, LLC and how it came to be. She went on to discuss Twitter Talk Radio, a media outlet that allows you to hear from all kinds of people in terms of their experiences, challenges and successes regarding social media marketing.
She discussed how the show is about allowing others to learn about social media. How to use the tools and integrate them into an effective marketing plan. She gave an example of a recent interview she did with Best Buy. Best Buy allows the opportunity for all their employees to train on social media tools. When they first launched their campaign they didn’t have it figured out completely, but they decided that as they launched more campaigns they didn’t need to be excellent but rather figure out what strategies would work best for their company and become really good at it.
Twitter Talk Radio’s goal is to take a big company like Best Buy and share on the radio their stories, challenges and successes so that if a smaller company is listening and has had fears in the past about integrating social media into their marketing, maybe they’ll rethink changing their marketing strategy and start integrating a social media plan. One of the most important goals for Twitter Talk Radio is to teach the listeners basic listening tools which will allow them to sit down with their business strategy model and figure out what their goals and tactics are for the company overall. Once they’ve figured out how social media lines up with their business strategy, Angie goes on to say, their next step is to help them figure out who will be responsible for starting the listening.
A big thank you to Angie Swartz for coming out to present.
You can view the breakfast at:
San Diego-Social Media Breakfast 9
We also went over our top 10 in 10. Here is what I pulled:
1. #Breastcancer sets Guinness World record: 100 million overall impressions were estimated.
2. Judges allow Twitter in the courtrooms: Federal Court in Australia has decided judges can decide on a case by case basis if they’ll allow Twitter coverage from within their courtrooms.
3. Google to Launch its own phone: Rumor is it will be released by the end of this year.
4. Apple released new multi touch mouse: Called the Magic Mouse. Comes standard with every Mac.
5. Twitter has reached its 5 billionth tweet: They passed the 1 billionth mark in November and it took them less then 1 year to reach 5 billion.
6. Twitter bug exposes private tweets: Just type, site:twitter.com/*uesername* and you’re in!
7. Daily show and new CNN iPhone app Video: CNN warned viewers to not text while driving. The Daily Shows Jon Stewart noticed an irony. The new iPhone app includes a feature that lets you check traffic reports on your phone while in the car. Stewart used this to his advantage to crack some jokes. Take a look!
8. Video of Anne Frank surfaces on YouTube: The only existing footage of Anne Frank. Video was submitted to Amsterdam Museum and they’re hoping to bring attention to Anne’s story and diaries and reach a new generation who may be unfamiliar with who she was.
9. 54% of employees banning access to social networks like Facebook, Twitter and Myspace at work.
10. Red Bull and Facebook: Campaign launched to thank their fans on Facebook. They hid red bull shots all over the nation to search for. Great Viral marketing campaign.
BONUS: The Ford Fusion relay race: Campaign is called Fusion 41. 8 selected Fusion owners are selected and able to assemble a team with 4 others. Over a 3 week period contestants complete challenges .
We ended breakfast with an awesome dance performance by Joe Burrough. He did 2 break dancing sets for the group to help promote a campaign our sponsor, Altec Lansing has recently launched.
Altec Lansing is a company headquartered in Milford, PA. For more than 70 years they have been viewed as the worlds most valuable and innovative audio brand and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “works with iPhone” speaker system. They make a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker systems for portable digital players.
The campaign recently launched is called “Mix Dance Contest”. You can submit a 60 second video for a chance to gain votes from peers and the top 3 will be judged by a celebrity judge panel, which will include Chamillionaire! For more information on the contest.
A big thanks to Milano Coffee Co. for having us and a special big thanks to Altec Lansing for sponsoring the event!
October 8th, 2009 — SMB San Diego, Upcoming breakfasts
This month in San Diego we’ll be having our 9th breakfast and we’re excited to be having Angie Swartz as our featured speaker. Angie is the CEO of Square Martini Media, LLC, a consultancy that helps businesses incorporate the power of social media. She is the host of Twitter Talk Radio and the co-host of Boost Your Business Radio with small business expert Rieva Lesonsky. She is also the co-owner of Twitter Attraction, and founder of Six Figure Moms Club TM. Angie is a CPA and holds an MBA from the UCI Paul Merage School of Business. She spent 20 years in the corporate world in the telecom, media and public accounting industries prior to starting her own companies.
Angie will speak about Twitter Talk Radio and Boost Your Business Radio Guests. More specifically she’ll cover
- Lessons that guests have shared on the air regarding social media and entrepreneurship.
- Stories of things that have happened on air
- Highlights from some of Square Martini Media customers
The sponsor for this month’s breakfast is Altec Lansing. They are headquartered in Milford, PA and are a division of Plantronics, Inc. (NYSE: PLT) For more than 70 years they have been viewed among audiophiles as the worlds most valuable and innovative audio brand and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “Works with iPhone” speaker system. They make a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker systems for portable digital players.
Altec Lansing is launching a “Mix It Up” dance contest, an online video dance battle. Contestants submit one-minute dance videos for a chance to gain votes from their peers and the final blessing of a celebrity judge panel, which includes Grammy award winning hip hop artist Chamillionaire, a recent panelist at #tc50
To participate, contestants download music from here. They are encouraged to mix and edit the tracks. They video for 60 seconds and post it on-line at the Mix It Up website for the public to vote on.
You can connect with the Altec Lansing team on the following social media sites:
The top 100 submissions all win a Mix boom box. The top 10 videos, as voted by the public, will go before the panel of selected judges for the top 3 prizes.
Dancers can submit videos now through November 13, 2009. Voting ends on November 20, 2009 and winners are announced December 4, 2009
Submit your videos now!!!!
We will be raffling off a Boombox at the end of our breakfast, so be sure to bring your business cards with you. You could be the proud new owner of an awesome boombox!
Event Details:
Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA
Parking: Recommended parking across the street
When: October 22, 2009….7:30-9:00am
Cost: Free….Bring a Friend or Two, but please RSVP
Bonus: Pastries and coffee will be provided
If you’re interested in following updates about the Social Media Breakfast San Diego
September 18th, 2009 — SMB San Diego, Upcoming breakfasts
Awesome turn out for this month’s breakfast. Two wonderful speakers plus a lot of energy equals an incredible session. Our featured speakers this month were Ginger Anderson and Erika DiProfio from Garden Fresh, otherwise known as Souplantation. Ginger is the creative force behind the company’s online business strategy. She has been with them since 2001. Erika joined Garden Fresh in 2002 and has help establish the company’s PR department. In 2004 she founded the company’s kitchen cabinet, which is a group of brand ambassadors. She leads the company’s word of mouth and buzz activities.
They kicked off their speech by discussing the ways in which they’ve managed to create this group of brand ambassadors. By reaching out to those who are already talking about Souplantation, their goal was and continues to be not only building a communication channel, but making those individuals feel like they are a part of Souplantation not just being another individual that enjoys dining in their restaurant. Their intention is to “create a strong group of brand ambassadors through authentic, transparent, real time and two-way communication” Translation, they listen to their audience. They engage their audience and take their suggestions and comments to help better their restaurants whether it be their food or atmosphere.
They went on discussing more specifically the tools they’ve been using to engage their guests. The two most fundamental social media tools they’ve utilized is Twitter and Facebook. They’ve been on Twitter since November, 2008 and have more then 7,000 followers. They launched a Facebook account in April 2009 and have over 24,000 fans. They’ve used these two tools to keep an open dialog with their audience, to run campaigns and all sorts of contests. They more importantly are using these tools to help keep the brand name consistent. Their continued vision is to build long lasting relationships for Souplantation.
A big, big thank you to Ginger Anderson and Erika DiProfio for coming out to speak.
You can view the breakfast at:
San Diego-Social Media Breakfast 8
We also went over our Top 10 in 10. Here is what I dug up this month:
1. JetBlue promo is a social media hit: $599 passes to unlimited flights for an entire month. Web traffic to JetBlue’s route-map page jumped 700%
2. Google forced to reveal identity of offensive blogger: A model named, Liskula Cohen discovered a blogger on Googles blogger had been referring to her as “skank” and “old hag”. She went to court to have Google reveal the name of the blogger. Court ruled in her favor. She can now sue the person for defamation.
3. What makes a quality Tweet: 40% of all Tweets are pointless babble from a recent study.
4. Facebook launches a Twitter App: Facebook pages can now simultaneously update both their page and Twitter.
5. NPR’s iPhone app blows other news apps out of the water: NPR news just became available for download. It’s linked to 1000+ NPR radio stations, news proframs and live streams, so you can listen to your news anywhere and anytime.
6. First US Rehab Center for Internet Addiction opens it’s doors: Internet addiction disorder (IAD) It’s not in the DSM, but many argue that this addiction does in deed exist. The Heavensfield Retreat Center has a program called reSTART. It’s a 45 day program. a 19 year old is their first patient who could not remove himself from the World of Warcraft game.
7. Social media tapped to find missing Louisville man: A Twitter account has been set up specifically to find a man named Robert Botts @findrobertbotts who’s been missing since July 30, 2009.
8. Ben Stiller asks Ryan Seacrest for more Twitter followers Video: Ben Stiller just signed up for Twitter and decided to make a video of himself asking Ryan for a “shout out” on Twitter. His account name is @redhourben
9. How Chad Ochocinco plans to Tweet during NFL games: Chad has gotten creative. Since he can’t tweet himself he is launching a contest, in which he’ll fly a person out and pay them to Tweet for him during his games.
10. LAPD turns to YouTube to find Lindsay Lohan’s burglars: There were 3 young adults, two females and one male trying to break in to her Hollywood Hills home on August 23, 2009.
A big thanks to Milano Coffee Co. for having us and again to Ginger Anderson and Erika DiProfio for speaking. You can follow Ginger on Twitter @gingeranderson Erika @diprofio24 and Souplantation @souplantation
This month’s sponsor was Digital Operative, an online digital marketing agency located in San Diego, CA. Their strategic process has been a proving ground for many great ideas, assumptions, re-designs, fix-its and innovations. If you’re looking for an agency that knows no boundaries, is passionate about the web and has the experience to lead your projects, they are the team for you!
September 15th, 2009 — SMB San Diego, Upcoming breakfasts
This month in San Diego we will be having our 8th breakfast and our featured speakers will be Ginger Anderson and Erika DiProfio. Ginger and Erika both work for Garden Fresh Restaurant Corp. otherwise known as Souplantation and Sweet Tomatoes. Together, they are the company’s social media team.
Ginger Anderson is the creative force behind Garden Fresh’s online business strategy. She joined Garden Fresh in 2001 with a communications degree from UCSD. Her efforts have lead to a club veg membership of 1 million members, a guest friendly and interactive website and being on the forefront of emerging social media marketing. She has embraced Twitter, Facebook and other social media platforms and has turned them into a priority for the company’s marketing objectives. You can find her Tweeting daily @souplantation
Erika DiProfio joined Garden Fresh in 2002 after working with consumer brand clients such as Tiffany Co., Dave and Busters, Sprint PCS, and the W Hotel at a local public relations agency. She started the company’s PR department in 2004 and has since demonstrated its importance through major print, radio and television outreach. Erika founded the Garden Fresh Kitchen Cabinet, a group of Souplantation/Sweet Tomatoes brand ambassadors, and leads the company’s word of mouth and buzz activities. She helped lead Garden Fresh’s emergence in social media and has integrated this strategy into the company’s public relations strategy and vision.
Ginger and Erika will be discussing how Garden Fresh has utilized social media and how their fully integrated approach has proven successful. They will share examples of their monthly promotions and how social media can be incorporated into web/interactive, public relations, advertising, and local store marketing to build guest loyalty and encourage two way communication about and with their brand.
New Social Project Update:
The THINK Together team will be coming to the breakfast this month. Larry Tenny and Nadia Flores will be driving down from Orange County to meet the members of SMBSD. For those members who have signed up to help tackle their social media challenges, we will be meeting after the breakfast to get this project rolling.
Event Details:
Where: Milano Coffee Co., 8685 Rio San Diego Dr., Ste B, San Diego, CA
Parking: Recommended parking across the street
When: September 16, 2009…7:30am-9:00am
Cost: Free…Bring a friend or 2, but please RSVP
Bonus: Pastries and coffee will be provided
This month’s sponsor: TBD
To sponsor a future event contact Erin Levenson VIA Twitter @SMBSD
If you are interested in following updates about the Social Media Breakfast San Diego