Entries Tagged 'SMB Seattle' ↓

Join Social Media Breakfast Seattle on Wednesday, March 31 as Jim Benson, CEO of Modus Cooperandi, shares stories from the CIA as well as other organizations in the intelligence community to explain how companies can use Social Media to connect the dots, gleaning profitable knowledge through filtering, collaboration and real-time value creation.

In this session you’ll learn tips on how to:

• Convert information into knowledge and actionable insights using social media techniques and agile practices;
• Design practices within your organization to ensure that individuals and teams communicate and work effectively with one another and across the enterprise; and
• Apply the Personal Kanban thinking to improve workflow and cross-team collaboration.

We look forward to seeing you on March 31. Get your ticket now to reserve your place as our previous events have sold out.

If you can’t make it in person, join us online as we livestream the event or join the Twitter commentary using the hashtag #smbseattle.

Date: Wednesday, March 31, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: Waggener Edstrom (Civica Building, 1st Floor Conference Room)
Cost: $10
Event tag: #smbseattle

SPEAKER BIO:

About Jim Benson:
Jim Benson is a collaborative management consultant. He is CEO of Modus Cooperandi, a consultancy which combines Lean, Agile Management and Social Media principles to develop sustainable teams. Clients include the United Nations, World Bank, Microsoft, and NBC Universal.

SPONSORS:

Waggener Edstrom Worldwide

Microsoft Services Broadcast Network

“What’s the ROI of Social Media?” That’s the dreaded question Tac Anderson, Digital Consulting Director for Waggener Edstrom’s Studio D and Neil Beam, Senior Manager of Channel Strategy at AT&T will tackle at our next Social Media Breakfast on Thursday, Feb. 18. They’ll delve into why ROI is important, what clients managers really mean when they ask for ROI and discuss in detail how to determine ROI for social media efforts using different approaches and real life examples.

In this session you’ll learn how to:

1. Link metrics and results back to initial investment and business objectives
2. Develop an effective timescale of measurement
3. Classify the scope of ROI

Sign up now to reserve your place as our last two events have sold out. If you can’t make it in person, join us online via livestream or Twitter using the hashtag #smbseattle. We’re looking forward to seeing you there!

- Social Media Breakfast Seattle

Register with Eventbrite:

Date: Thursday, February 18, 2009

Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.

Location: Tableau Software

Cost: $10

Event tag: #smbseattle

SPEAKER BIOS:

About Tac Anderson:

Tac Anderson is the Digital Consulting Director for WE Studio D where he helps Waggener Edstrom’s clients reinvent their communications from the inside out using social media.

Before joining Waggener Edstrom, Tac managed both internal and external social media at Hewlett-Packard. His work has been featured in the Harvard Business Review book Groundswell. Tac also worked at Highway 12 Ventures as an entrepreneur in residence where he helped their portfolio companies leverage social media as well vetted new social media business opportunities.

About Neil Beam:
As Senior Manager of Channel Strategy at AT&T, Neil serves as a guiding voice on projects affecting the customer’s web experience. With an emphasis in social media, WOM and ROI his expertise influences projects including iPhone support, U-verse social media strategy as well as Wireless customer interactions on ATT.com.

Prior to joining AT&T, Neil was Director of Enterprise Programs at Lithium Technologies – a leading vendor of on-demand online customer communities. At Lithium, Neil oversaw analytics guiding product management and novel research. He specialized in tying community success to business success though measurement and insights both on the Lithium platform and on the interactive social web resulting in material ROI for customers.

Neil authored the ROI chapter for WOMMA’s 2009 Measurement Guidebook.

SPONSOR:

Tableau Software

SUPPORTING SPONSOR:

About Social Media Breakfast Seattle

Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.

Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle and join our LinkedIn Group

Brand management is dead. In the new age of brand promise management, companies have to do more than just listen to customer feedback; they have to operationalize it in the development of new products, features and services. That was the compelling message of Ant’s Eye View co-founder and CEO Sean O’Driscoll (@seanodmvp) to the Social Media Breakfast Seattle audience on January 19^th.

The sold-out event, sponsored and hosted by Real Networks, attracted more than 100 attendees, nearly double the attendance of the first SMB Seattle breakfast in December. An additional 80 people followed the presentation online via the SMB Seattle live stream.

O’Driscoll’s lively presentation focused on how companies can create brand defenders, the people who not only have an affinity for a brand but are willing to stand up for it. According to O’Driscoll, the most passionate advocates are those who believe they played a direct role in the creation of specific products. When they see their suggestions and feedback embodied in products and services, they’re far more likely to engage with others in promoting the brand.

“If you’re brilliant at listening to customer feedback but you never close the loop and tell them what you’ve changed, you’ve completely missed it,” said O’Driscoll.

If you’d like to watch the full presentation, you can find it here: http://www.ustream.tv/recorded/4087827

Sean’s slides are available via Slideshare at: http://www.slideshare.net/seanodmvp/smb-seattle-antseyeview

Photos of the event can be found on the SMB Seattle Flickr page: http://www.flickr.com/photos/smbseattle

Start the New Year off by joining Social Media Breakfast Seattle and CEO of Ant’s Eye View, Sean O’Driscoll, as he explains how identifying and fostering deeper connections with a company’s most loyal and respected fans – influencers – can help to infuse the customer’s voice back into the business dialogue and empower customers to become advocates in speaking on behalf of the brand.

Since customers increasingly trust the opinion and advice of their friends and neighbors over ads and radio spots, this session of Social Media Breakfast Seattle will focus on actionable tips, using Microsoft’s MVP program as a case study, for inciting effective word-of-mouth by building brand advocates through influencer engagement.

In this session, you’ll learn how to:

• Identify and communicate to brand enthusiasts;
• Harness the power of brand influencers to better align business objectives to an influencer’s activities;
• Enable brand enthusiasts to build deeper connections with the brand and to each other;
• Neutralize detractors; and
• Determine the type of resources and governance needed to sustain and maintain influencer engagement.

We look forward to seeing you on January 19. Sign up now to reserve your place at our first SMB Seattle event of 2010. If you can’t make it in person, join us online via livestream or Twitter using the hashtag #smbseattle.

We hope to see you there!

–Social Media Breakfast Seattle

Register now with Eventbrite

Date: Tuesday, January 19, 2009

Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: RealNetworks
Cost: $10
Event tag: #smbseattle



Speaker Bio:
 Sean O’Driscoll is currently CEO of Ant’s Eye View, a strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company’s social business.

Prior to co-founding Ant’s Eye View, Sean was a 15-year veteran at Microsoft Corporation. In his most recent capacity as General Manager, Community Support Services, Sean was responsible for developing social media and community-based support models and leading the global Microsoft MVP program. The MVP program was designed to award and recognize amazing individuals in technical communities around the globe who share a passion for technology and the spirit of community.

Sean is the co-chair of the influencer council for the Word of Mouth Marketing Association, and graduated from Pacific University (1992) in Forest Grove, Oregon, with degrees in business administration and philosophy.

Sponsored by RealNetworks

On Tuesday, December 1^st, we launched Social Media Breakfast Seattle’s first event as the 35^th SMB city!

We were also proud and happy to have founder Bryan Person joining us via our Ustream.tv channel, where you can still view archived video segments if you missed it.

Speakers Eric Weaver (@weave) of Tribal DDB and Rod Brooks (@NW_Mktg_Guy) of PEMCO Insurance were incredible. They shared great perspective and wisdom on establishing social media strategy – grounding strategy in goals, objectives and thinking through what you want to achieve before choosing the tools and tactics.

Over 70 people attended the sellout event in person, which was held at our sponsor Waggener Edstrom Worldwide’s Bellevue office. In addition, we were thrilled to have over a 100 more tune in via the livestream (which toggled back and forth between close-ups of the speakers and their slides.)

We had great live tweets going from those in person and those joining via livestream. Here’s a sample tweet from a follower:

friendlyvoice: Hey #SMBSeattle – Great Event this morning. @NW_Mktg_Guy, & @Weave rocked! (#SMBseattle live › http://ustre.am/8ctb)

Our fabulous board did a great deal of behind-the-scenes work to get up, running and ready for the premiere event. Our founding board members: Warren Sukernek (@warrenss), Cheryl Nichols (@cherylnichols), Colleen Carrington (@colleencar), Brian Crouch (@briancrouch), Heidi Miller (@heidimiller), Kevin Pedraja (@kpedraja), Joann Jen (@joannjen), Tac Anderson (@tacanderson), Mike Foley (@foleymo), Colin Christianson (@ColinAC), Steven Matsumoto (@stevenmatsumoto), Michaela Murphy (@bigalicenyc), Arianna O’Dell (@arianna), Charl Pearce (@simchabe), Paolo Tosolini (@tosolini), Leann Underwood (@LeannU), and Lacy Kemp (@RealTweeter) are happy that our inaugural event went so smoothly and we look forward to a full roster of great events in 2010.

If you missed the kick-off event, take a look at our Ustream account including the recap video. We hope you’ll join us in person or via livestream at our next event in late January.

Stay tuned for more info!

If you didn’t get a ticket to the sold out Social Media Breakfast Seattle on December 1, you’re in luck: we’re streaming the event live on Ustream from 7:30-9:00 AM (Pacific). You can also catch our live tweets and join the conversation on Twitter (@smbseattle, hashtag #smbseattle).

“Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business” Join Veteran digital marketer Eric Weaver (@weave) of Tribal DDB and Rod Brooks @NW_Mktg_Guy), CMO of PEMCO Insurance, as they explore and discuss how they’ve built focused social media efforts and branded engagement programs. Join us on Ustream.tv and you’ll hear all about how to:

• Define a target audience more effectively
• Integrate social channels into an overall marketing mix
• Determine the type of resources and governance needed to sustain social media tactics
• Create measureable outcomes that align with core business objectives
• Choose the right tools to meet strategic needs

In the meantime, you can take a quick look at our pre-event video:

…or listen to the pre-event audio podcast interview with our fabulous speakers Eric Weaver and Rod Brooks:

Check back for our recap soon!

With 2009 unquestionably a banner year in the adoption of social media, we’re pleased to announce that the first Social Media Breakfast Seattle will take place on December 1, 2009. We’re thrilled to join the ranks of other SMB chapters providing exceptional educational and best practice sharing opportunities in over 28 cities in the U.S. and around the world.

Seattle’s inaugural breakfast event “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business” focuses on a fundamental aspect of social media—developing a strategy that helps you meet your core business objectives, drives engagement and amplifies loyalty.

Join veteran digital marketer Eric Weaver (@weave) of Tribal DDB and Rod Brooks @NW_Mktg_Guy), CMO of PEMCO Insurance, as they explore and discuss how they’ve built focused social media efforts and branded engagement programs. You’ll learn how to:

• Define a target audience more effectively
• Integrate social channels into an overall marketing mix
• Determine the type of resources and governance needed to sustain social media tactics
• Create measureable outcomes that align with core business objectives
• Choose the right tools to meet strategic needs

Who should attend? Marketers, PR and communication pros, entrepreneurs, bloggers, podcasters, new media fanatics, business owners, online social networkers and those interested in social media are encouraged to attend. Content is geared particularly toward practitioners, decision-makers and senior level managers.

We look forward to seeing you on December 1st. Sign up now to reserve your place at this exciting inaugural SMB Seattle event. If you can’t make it in person, join us online as we livestream the event or join in the Twitter commentary using the hashtag #smbseattle.

We hope to see you there!

–Social Media Breakfast Seattle

Register Now on Eventbrite!
Date: Tuesday, December 1, 2009
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: Waggener Edstrom Worldwide (Civica Building), 225 108th Avenue NE, Suite 700, Bellevue, WA 98004
Cost: $10
Event tag: #smbseattle

SPEAKER BIOS:

Eric Weaver is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across the United States. As one of the very first digital marketers, Eric has helped firms like Brita, Clorox, De Beers, GE, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and even the Clinton Administration build and extend their brands online.

Over his 18-year marketing career, Eric has helped launch and relaunch numerous products, including the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Eric joined Tribal DDB in 2009 and now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Eric speaks regularly on social marketing and social good, and has been quoted in BusinessWeek, AdAge, Fortune, Hoover’s, and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress.

Rod Brooks is VP and CMO of PEMCO Mutual Insurance Company and has over 30 years of experience in marketing, brand management and business development. During his tenure at PEMCO, the Washington-based company has evolved from a quiet, analytical, operations-focused company to one that’s customer centric, market-driven and and results-oriented.

Rod has enjoyed tremendous success in his career because of his thought leadership in understanding ways to leverage the power behind the Voice of Customer in the marketing equation.  Understanding that Voice of Customer means organizing PEMCO’s operations around customers’ wants and needs, Rod directed the creation and deployment of the integrating marketing campaign, “We’re A Lot Like You. A Little Different.” as a means to foster conversations and build meaningful relationships with the PEMCO brand.

Outside of his business interests, Rod is active with many charitable and nonprofit organizations.  Rod is on the board of directors for the Seattle chapter of Marketing Communications Executives International, and for Washington DECA, where he coaches, mentors and creates opportunities for more than 10,000 gifted high school students who study marketing, leadership, and business strategy.  He serves on the board of directors for the Word Of Mouth Marketing Association and was recently chosen by his peers to be President-elect. He serves on the Dean’s Advocacy Board for Washington State University’s College of Education.

SPONSOR:

We appreciate the generous sponsorship of Waggener Edstrom Worldwide.