Entries Tagged 'Upcoming breakfasts' ↓
August 31st, 2010 — Upcoming breakfasts
Waco Social Media Breakfast #wacosmb – August 31, 2010 – Notes by Karla Patterson @video7
Presenter: Elmer Boutin @rehor
Elmer has been the webmaster for Wilsonart since 2000. He has worked in the industry since 1996. Wilsonart makes countertop laminates.
His blog: www.crossingmarketingandit.com
Wilsonart develops their Social Media Marketing with a strategy in mind. It is more effective to determine several criteria before creating any social marketing plans.
Who is your audience?
What do you want to say to them?
Where is your audience going to view your information?
Look at your marketing goals with this in mind. Don’t be in a hurry. Plan first.
Social Marketing is about making connections with people. Rome wasn’t built in a day. Build a following that will engage with you.
Think “Crock Pot” vs. “Microwave”. Crock pot meals are cooked slowly and taste delicious. Microwave meals are quick, but often lack flavor.
Listen for customer service issues, and what customers are talking about. It is important to handle issues in a positive manner. Listen for “bad press” and respond appropriately.
Responding badly can backfire in a large way.
Check Yelp for reviews about your company. Social Media Tracking: Tracker and Radiant 6.
He uses Tweetdeck and Google Alerts to keep track of conversations about his company.
By following what is being talked about online, they have discovered a number of people who need their products, but do not know where to purchase them. They are able to provide these customers with appropriate resources.
They are able to answer questions about their products.
As a bonus, they have also discovered unusual ways that customers use their products. For example: Many people use one of their laminate products to create an inexpensive projection screen.
Recommended book: Radically Transparent by Beal & Strauss
Tactics – Weave and cast a bigger net.
Their website has info that is more stable, and their other online activities lead people to their website. They also link back and forth.
Wilsonart has multiple audiences, and they provide specific information for the needs of each different audience.
They have multiple websites, one Twitter account, one Flickr account, two Facebook accounts, 2 blogs, 3 YouTube channels, forums and other sites. They also sponsor blogger conferences.
Advice – Be easy about it. Avoid burnout. Build a team if possible.
Building a team for blogging includes outsourcing.
Social Marketing is an ongoing process. They have plans for more channels, additional teams, and they watch for new opportunities.
Their call centers keep a database of frequently asked questions. They try to incorporate their “experts” knowledge into their marketing. This helps them address those questions, and build relationships.
Carl Flynn won the door prize.
View the slideshow for this presentation.
Join our group on Facebook
Social Media Breakfast Website
August 24th, 2010 — SMB Waterloo Region, Upcoming breakfasts
The 1st Social Media Breakfast in Waterloo Region!
Joe Thornley on
Building relationships. Creating Opportunities.
An overview of social media today with a glimpse into tomorrow
September 22, Doors Open: 7:30 a.m., Program Starts: 8 a.m.
The Marketplace in the Kitchener Market: 300 King Street East, Kitchener, Ontario
Advance registration is required. Maximum capacity with tables is 100 so register early to save your space.
Joe Thornley
Joe Thornley, a native of Kitchener, is CEO of Thornley Fallis and 76design, a company he established in 1995 to provide strategic communications and public relations advice and counsel to senior executives in large public and private sector organizations. He has more than 25 years of experience providing clients with communications strategies and programs.
Joe has been actively engaged in social media since 2004 when he started exploring wikis, RSS feeds and online communities. He has been blogging at www.propr.ca since 1995, is @thornleyon Twitter and co-hosts the Inside PR podcast. He believes that, while social media makes it possible for us to form communities of interest that transcend limitations of proximity, it only feeds our appetite for face to face connections.
Link to Joe’s full bio: http://www.thornleyfallis.com/people/joseph-thornley
Special Thanks to Our Breakfast and Venue Sponsors
August 23rd, 2010 — SMB Austin, Upcoming breakfasts
Registration is now open for Social Media Breakfast Austin 16, set for Monday, August 30, from 7:30-9:30am at Mandola’s Market.
Our topic this month: Facebook marketing.
Marketers/strategists: Thomas Umstattd Jr. (above, left) Brad Mays (middle), and Spike Jones (right) will discuss how businesses and brands can use Facebook to power marketing campaigns, connect with customers, and gain trust.
Other presentation topics will include:
- The secrets to Facebook’s News Feed algorithm
- How to target effectively with Facebook advertising
- How big brands like GM, Chevy, and A&T are using Facebook
- Whether to outsource your community management, moderation, and engagement on Facebook
- Proving marketing success on Facebook–with real numbers!
Continue reading →
August 9th, 2010 — SMB Montreal, Upcoming breakfasts
As summer presses on a lot of us no doubt are thinking about vacation time, 5 a 7’s, and an afternoon well spent on a sunny Montreal terrace. A few months have gone by since our last event held in mid-June, but rest assured we haven’t just been sipping cocktails in our tank tops on Crescent St. Nope..we’ve been busy securing speakers and welcoming an event sponsor that just might make this SMB our most exciting yet.
Once again chef/owner Dana Elsliger of La Bistrote in Griffintown will be playing host to our 4th event, serving up a great breakfast, juices and coffee for all attendees who’ve forked over the 10$. You can register here by the way: http://www.smbmontreal04.eventbrite.com. Continue reading →
August 5th, 2010 — SMB Seattle, Upcoming breakfasts
One of the biggest challenges for any Social Media team is making the connection between social activity and actual business performance. Where fans, followers, likes and shares may be appropriate for a company just starting out, companies further along in the journey are searching for ways to tie social engagement to business outcomes.
Join Kira Wampler, former Group Marketing Manager of Online Engagement at Intuit, as she explains how Intuit was able to:
- Establish a baseline of customer experience;
- Integrate online and offline customer feedback to identify opportunities for improvement;
- Apply four approaches to make the measurement connection between social media and actual business results;
- Improve customer sentiment by 30% in three months; and
- Reply to 100 percent of Amazon Quickbooks Pro 2010 reviews, which resulted in a double digit % increase on sales.
If you can’t make it in person, join us on SMBSeattle’s livestream on Ustream or on Twitter using the hashtag #SMBSeattle
We expect the session to sell out quickly, so buy your ticket soon. We look forward to seeing you there!
-Social Media Breakfast Seattle
Register now on Eventbrite!
Date: Tuesday, August 10, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: RealNetworks
Cost: $10
Event tag: #SMBSeattle
SPEAKER BIO: About Kira Wampler
Kira Wampler is a Principal at Ant’s Eye View. Before joining as managing director of the firm’s Silicon Valley practice, Kira was the Group Marketing Manager of Online Engagement at Intuit. Kira led the Online Engagement team to extremely positive business results. Along with her team, she has connected the dots between social media, community engagement, online support and online customer advocacy to drive customer acquisition across multiple small business product offerings. As a result of her work, Kira received Intuit’s Small Business Marketer of the Year Award not once, but twice (2008 and 2009), and her project Small Business United won the WOMMA 2009 Grand Prix Award.
SPONSOR: RealNetworks
SPONSOR: Microsoft Services Broadcast Network
July 9th, 2010 — SMB Ottawa, Upcoming breakfasts
Ottawa’s midsummer guest speaker is a bit different from our usual marcom and social media expert-types. Joining us will be Dominira (Dom) Saul who is the Director of User Experience Design with Akendi, a human experience design firm. Yes, that’s right — we’ve invited a designer in to learn from this month! And what we hope Dom will teach us is a little bit about design thinking.
Continue reading →
June 24th, 2010 — SMB San Diego, Upcoming breakfasts
Four months ago, Ford Motor Company gave Dave Brown and his buddy Zack Nielsen (of Sezio) a 2011 Ford Fiesta, a gas card, a fully loaded Macbook Pro and a Canon SLR. The only catch was they had to spend Ford’s money on a variety of creative missions all over San Diego. Fast forward four months months and they’ve successfully promoted multiple independent businesses, added art to a local neighborhood, threw a massive concert for an unsigned band, designed a clothing line for pro athletes and made a short film highlighting their amazing city. In total, they’ve logged 15,000 miles and pumped over $50,000 into San Diego. Thanks Ford, Dave Brown and Zack Nielsen for sharing this story.
Check out the Fiesta Movement website
Hear more about this great story, meet Dave, see the car and don’t forget about the free food and coffee.
Event Details
What’s on the agenda?
- 7:00-7:30 – Food, Drinks & Networking
- 7:30-7:40 – Introduction & Top 10 in 10
- 7:45-8:25 – Social Media Panel on Parenting featuring Mary Burt-Godwin, Jason Avant & Stefanie Mullen
- 8:25-9:00 – QA & Feedback in 5
Can’t be there in person?
- #smbsd is our hashtag for all event content. Use this when posting your own content.
- Live stream available via UStream Channel
About the Speakers
Dave Brown bio: Dave Brown is a creative consultant and brand innovator. He’s an expert in creating and marketing brands. Dave lives in the world of creativity, emerging media, good design, and social responsibility. He coined the motto, “Love your work and work your love.”
Connect – Twitter.com/HolidayMatinee | HolidayMatinee.com
About our Sponsor
Soovox offers you – social media users – a “Social Influence Fulfillment Hub” where you can measure and reap the benefits of your social influence, which you have established in Twitter, Facebook, YouTube, personal blogs … Soovox establishes the marketplace where consumers trade their marketing capabilities and their business intelligence with the brands they consume, and it lets the market forces of demand and supply do their magic within a code of conduct that fosters transparency, disclosure, and trust.
Connect - Twitter | Soovox SocialIQ
You can always connect with SMBSD via: Twitter | SMB San Diego Facebook Page | UStream Channel (every session is live & recorded)
Questions – Email bj at digitaloperative.com
is passionate about the role social media plays in a business’ communication strategy and oversees the strategy and implementation of new media tools at Bolt PR. Recognized as the 2010 Most Influential Agency of the Year for its use of new media at the #influenceSD Awards, Bolt Public Relations is a boutique PR and social media management agency providing small businesses and startups with revenue-generating exposure through credible press coverage and social networking.
June 22nd, 2010 — SMB New York City, Upcoming breakfasts
It’s time to get together and ring in the 1st official Friday of the summer and celebrate this summer’s 2010 FIFA World Cup, in an amazing venue, along with NYC’s digital community. Hosted by Social Media Breakfast, NYC along with Puma and sponsored by Spies and Assassins, we invite you to join us at the PUMA Social Club at PUMA City, at the Seaport NYC, to chill out, socialize and rock the goal. This is an event you don’t want to miss! Special guest host is Faris Yakob of Talent Imitates, Genius Steals will be presenting, “Be Nice or Leave.”
Please RSVP: http://smbnycpumacity.eventbrite.com
WHEN
Friday, June 25th, 2:00 – 5:00pm
WHERE
PUMA Social Club
PUMA City
Pier 17, South Street Seaport
New York, NY 10038
WHAT ELSE?
Open bar, DJ D-Glux, World Cup (Swiss vs. Hondurus), Ping Pong and a few surprises!
Hashtag
#PUMAcitySMB
Socialize:
Plancast and FourSquare
RSVP POLICY
This is a 21+ and ticketed event. Open bar courtesy of Spies & Assassins.
June 11th, 2010 — SMB Seattle, Upcoming breakfasts
Ever wonder how social media really fits into marketing? Or should it belong in the PR department? Social Media Breakfast Seattle did, too, and invited Margot Savell, Vice President of Weber Shandwick’s Media Intelligence & Digital Strategy group, to share her insights on the role of social media in an integrated marketing and PR strategy.
This week, before Savell’s formal presentation (plug: Tuesday, June 15th 7:30 a.m. at MRM Worldwide; register here), I sat down with her for a more informal chat to uncover her take on social media measurement, analysis and strategy. And we took a few minutes to talk about her popular side project, Write for Wine.
SMB 6: Going Inline: Social Media & PR
Show Notes
2:15 What is digital strategy and why quantitative needs qualitative analysis for best results; lessons learned from tracking “Visa” at the Olympics
6:00 How journalism training supports social media measurement and community building
9:30 What was the “media intelligence” department like in 2005, in the early days of RSS
12:55 What is the first question experts should ask clients: why do you need the research?
15:55 The definition of an “inline” campaign: integrates offline and online marketing strategies and tactics
18:15 The big question: does social media belong in PR or marketing?
19:20 Starting a different kind of wine blog, Write for Wine and choosing to write only about wines she likes
22:15 A great resource for Washington wines: Sean Sullivan’s Washington Wine Report
For more free Social Media Breakfast Seattle podcasts, visit the SMB Seattle LibSyn page.
June 9th, 2010 — SMB Indianapolis, Upcoming breakfasts
Event Information:
Although bringing attention to nonprofits and arts organizations is a forte of ours, we’re really looking forward to this next event- entertain your inner child and learn at the same time with an overview of the Cause Marketing efforts of a local organization making music to the ears of rockstar girls everywhere.
Listen to the members of Neon Love Life, the band leading the charge for the movement of Girls Rock! in Indianapolis, give an overview of how their use of Social Media has created a phenomenon in summer camp form. Then they’ll wrap it up with a SMB-friendly performance of some of their rockin’ tunes.
Who Are These Cool Cats?
Neon Love Life (@NeonLoveLife) is:
What’s on the agenda?
We’ll keep the event to 90 minutes, focusing on providing attendees with opportunities to meet each other, as well as hear valuable insight from our guest speakers.
- 7:30 AM Arrival, breakfast & networking
- 8:00 AM Announcements & introductions
- 8:10 AM Presentation & Brief Performance
- 8:50 AM Open Q&A
- 9:00 AM We’re done! On with your day…
Creating content during the breakfast?
Event Hashtag: #indysmb
Host Tweets: @indysmb
Facebook Page: facebook.com/pages/indy-social-media-breakfast/
Sponsors:
Our sponsors help make this event free, ensure we have food, and a location to hold the event! Please visit their website and read below.
Panera has kindly agreed to provide delicious breakfast treats and coffee. With their recent opening of the Panera in Claypool Courts, the company now employs nearly 1,600 in the state of Indiana. Panera Bread is committed to offering great tasting, quality food and serves antibiotic-free chicken, whole grain bread, select organic and all-natural ingredients and a menu with zero grams added trans fat. At the close of each day, Panera Bread donates bread and baked goods to community organizations in need.
www.panerabread.com
The Children’s Museum of Indianapolis (@TCMIndy)
The Children’s Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences that have the power to transform the lives of children and families.Visitors can explore the physical and natural sciences, history, world cultures, the arts, see how dinosaurs lived 65 million years ago in Dinosphere, experience Dale Chihuly’s Fireworks of Glass and examine children’s impact in shaping history in The Power of Children: Making a Difference. For more information about The Children’s Museum, visit:
www.childrensmuseum.org
Register here! http://bit.ly/92OGWO