Starting at 8:00am Central Time tomorrow morning, we’ll be (fingers crossed) video live streaming, through UStream, a presentation from Tim Walker at Waco’s Social Media Breakfast 7.
Panelists Simon Salt, Natanya Anderson, and Lionel Menchaca and moderator Aaron Strout led an engaging discussion on the value of content marketing for brands at Austin’s 7th Social Media Breakfast, held Friday morning, May 8th, at la Madeline Country French Cafe in North Austin.
Some of the highlights:
Aaron (@AaronStrout), CMO at Powered, noted what what good content marketing is not: “a company trying to force its tongue down your throat” as soon as you introduce yourself.
For Simon (@IncSlinger), the CEO of IncSlingers, the challenge for brands is to produce not just “good content” but “social content,” where the ownership of the content is actually unclear. A good example: Disney’s Moms Panel.
Natanya (@NatanyaP), VP of Content of Powered, explained that most brands aren’t passion brands (Disney being an obvious exception), and that good content can serve as the “proxy for the passion.” She also argued that content should support users “lifestyle needs” over time, and not only during the period of the transaction.
Lionel (@LionelAtDell), chief blogger at Dell, recounted the company’s early efforts in social media and the key lesson his team has learned along the way: “content needs to be shareable.”
On a gorgeous Tuesday spring morning in Boston, the city’s social media community gathered at PUMA City on the waterfront to hear from speakers who are “rocking the boat” in their work .
In this video interview recorded shortly after C.C.’s presentation, he talks about the opportunities for brands to better connect with their fans online.
Video: Bob Collins puts a wrap on SMB13
As the breakfast wound down, I asked SMB Boston organizer Bob Collins for his thoughts on the event.
BreakingPoint Systems‘ Kyle Flaherty informed and entertained in his talk on the business-to-business applications of Twitter at last week’s SMB Austin 6, held downtown in the scenic office space of Tocquigny.
Here are a few #SMBAUstin tweets from the morning that offer a flavor of Kyle’s presentation:
Even before I can blog a recap post about our awesome Breakfast 6 with Stuart MacDonald, my co-organizers, Rob and Ryan, have reminded me that we need to announce our next Breakfast!
LtoR: Jennifer Navarrete, Joe Ruiz, Donna Tuttle, Jennifer Milikien, Elaine Wolff, Bryan Person, Penny Muckleroy, Laura Lorek
In February, Social Media Breakfast San Antonio’s topic was, “The Media in Transition”. We had representatives from the San Antonio Business Journal, San Antonio Express-News, San Antonio Current and KSAT 12 News. Donna Tuttle, Laura Lorek, Elaine Wolff and Joe Ruiz shared how Social Media has changed not only how they gather news, but also how it has impacted their industry.
The conversation began with stats for the respective publications and broadcasts. It quickly transitioned to how Social Media is changing journalism. There was a lot of energy and excitement around the increased accessibility of news sources and breaking news. At the same time there was the fear factor and monetization discussion. Given the online push, there is a disconnect between ad dollars in print distribution vs. ad dollars in web distribution. How journalists, newspapers and television broadcast news are making the transition along with the real discussion of how to continue to generate revenue.
It would be fair to say that the overall consensus was that journalism as we know it has changed. While it is an exciting time to be part of the “traditional media”, there is a huge shift in how the industry will continue. The distance between news happening in the world and the time it takes to report the news shrinks. The news media are not the only ones being affected by this transition. Education, big business, government and the non-profit sector are all dealing with the fast pace of the internet coupled with the slowing of the economy. These are topics we will be addressing at future Social Media Breakfast San Antonio events.
SMBSA photo courtesy of Joe Ruiz , Live streaming video by Leslie Baldwin aka Springanew, A special thanks to Social Media Breakfast San Antonio intern Penny Muckleroy for facilitating this month’s event.
It’s time for another Austin Social Media Breakfast! Join us in downtown Austin for a presentation/discussion on business-to-business applications of Twitter with Kyle Flaherty, director of marketing at Austin startup, BreakingPoint Systems.
In this session, Kyle will discuss the use of Twitter for B2B marketing and lead generation, including a case study from his work at BreakingPoint. He’ll also present the current challenges for the BreakingPoint Twitter feed and lead an interactive brainstorm and discussion.
About Kyle Flaherty
Kyle Flaherty has a true passion for technology B2B marketing, having worked in the industry for more than 12 years. In his work, Kyle strives to talk directly to an audience about a technology product or service.
Currently, Kyle is the director of marketing at BreakingPoint Systems, where he leads all things marketing, including the company’s online community, BreakingPoint Labs, and its robust Twitter presence.
7:30-8:15 a.m. Event begins. Food, drink, and mingling.
8:15-9:00 a.m. Presentation by Kyle Flaherty and discussion
9:00-9:30 a.m. More mingling and wrap-up
Breakfast is free and sponsored by Tocquigny
SMB6 will be sponsored and hosted by Austin-based Tocquigny, an interactive marketing and advertising agency. Have a look at this short video, featuring Tocquigny’s Jason Ford, for a sneak peek of the venue.
Tocquigny (@Tocquigny on Twitter) will provide cofee and light refreshments.
Marketers, PR pros, entrepreneurs, bloggers, videobloggers, podcasters, students, new-media enthusiasts, Twitterers, community managers, recruiters, online social networkers, etc. are all welcome!
Making online media?
Please use the SMBAustin tag.
Questions?
Please contact:
Amie Paxton: Paxton - DOT - Amie - AT - gmail - DOT - com
— or — Bryan Person: Bryan - AT - SocialMediaBreakfast - DOT - com
When:
Wednesday, January 28, 2009, 7:30 - 9:30 a.m. (CST)
Where: Curra’s Grill
614 E. Oltorf St.
Austin, TX 78704
Phone: (512) 444-0012
Parking note: Overload parking is available in the abandoned lot adjacent to the restaurant.
SMB5 program
Our main guests at Social Media Breakfast 5 will be Alan Graham and Rachel Patterson from Austin-based Mobile Loaves & Fishes (MLF), an organization that has been serving the city’s homeless and working poor since 1998.
MLF is already active in social media, using video, blogging, Facebook, and Twitter (see links) …
… but as Alan explains in the video conversation with Bryan Person above, what is really lacking is a comprehensive social media strategy. That’s where we come in!
S
Agenda for Austin’s SMB 5
7:30-8:00 a.m.
Event begins. Food, drink, and mingling.
8:00-9:20 a.m.
1) Brief Q&A with Alan and Rachel; 2) Strategy sessions in small groups
9:20-9:30 a.m.
Wrap-up
Breakfast is free and sponsored by LiveWorld
Austin’s SMB5 is sponsored by LiveWorld, a social-networking agency that builds, manages, and moderates online communities for brands.
Thanks to the sponsorship, there will be no charge for food and drink for the attendees.
Here is the Curra’s Grill menu. Please try to arrive early if you plan to order food, as we plan to start the formal program promptly at 8:00.
Marketers, PR pros, entrepreneurs, bloggers, videobloggers, podcasters, students, new-media enthusiasts, Twitterers, community managers, recruiters, online social networkers, etc. are all welcome!
Making online media?
Please use the SMBAustin tag.
Questions?
Please contact:
Amie Paxton: Paxton - DOT - Amie - AT - gmail - DOT - com
— or — Bryan Person: Bryan - AT - SocialMediaBreakfast - DOT - com
Cincinnati Social Media Breakfast Four attendees heard ShareThis CEO Tim Schigel cover topics including how the web, using tools like ShareThis, is democratizing influence.
“People Share What Matters”
ShareThis eliminates the need to cut and paste a URL into an email. Analytics show that sharing goes up eight times with this distributed sharing widget on a site. Perhaps that’s because it also allows you to publish the URL to a variety of social networking sites and send it via email or text message to your personal contact list.
As your RSS feeds turn to noise and overwhelm you, ShareThis helps users more easily discern the value of content through their own network. These friend-curated information flows are a prime example of the democratization of influence. As information and viewers of information grow exponentially, our attention is finite, luckily Forrester research shows that 81 percent of people share to help someone else as opposed to simply broadcasting or promoting themselves. This means sharing is as powerful as it is spontaneous and tools like ShareThis will help us sort through the information glut.
The Future of Sharing
Cincinnati Social Media Breakfast attendees previewed the next iteration of ShareThis as well as some future plans. Perhaps the most exciting news is that, as ShareThis ties into analytic providers like Overture and Google Analytics, a metric for influence can be developed.
Yes Virginia – There is Social Media for Social Change - #SMB11 Recap by Bob Collins
Never doubt that a small group of thoughtful, committed individuals can change the world. Indeed, it’s the only thing that ever has.” - Margaret Mead
In case you hadn’t heard, this week’s Social Media Breakfast in Boston (SMB11) was pretty special. In keeping with the season, the theme was “Social Media for Social Change,” with three outstanding presentations by some of Boston’s most active Social Media Community leaders’ involved with educating, training and supporting fund raising efforts for non-profits and charitable organizations.
Beth Kanter, World Recognized Trainer, Blogger and Consultant to Non-Profits in Effective Use of Social Media
As part of the Social Good themed breakfast – we wanted to showcase in real-time the power of rallying and engaging a networked community.The amazing Beth Kanter introduced Ed Nicholson, director of community & PR at Tyson Foods, into the mix and presented a challenge to Boston’s Social Media Breakfast community.
The Challenge: Tyson Foods will donate 100 lbs. of food (up to a truckload full with 35,000 pounds) toThe Greater Boston Food Bank for every single comment left on their Hunger Relief website. We needed 350 community driven comments to fill the full truck donation. Tyson has been involved in similar such campaign drive in the Austin and Bay Area SMBs. We just wanted to see if Boston could do a li’l better!
Within 3 hours of launching the social media experiment during the breakfast our local community had rallied their online pals to generate over 550 comments on Tyson’s Hunger Relief website.
Due to the dramatic first wave of comments, which did indeed outpaced the Austin and Bay Area drives, Tyson decided to double-down on their support. In the end, Tyson Foods has pledged to provide 70,000 lbs. of food — the equivalent of approximately 54,000 meals — to the food bank.
All this Re-Tweeting and blog posting was happening behind the scenes at the breakfast as people mixed, mingled, networked and Gradon Tripp, Frank Days and Beth Kanter delivered some great insights and experienced in building communities, igniting passions and support through social media for social change.
Here are some of the videos, slide decks and blog post recaps coming out of
SMB11.
