Get your tickets here: www.smbmontreal06.eventbrite.com

Why so much?: To pay for the wonderful food prepared by chef/owner of La Bistrote, Dana Elsliger.

Join our LinkedIn group to keep up with event details. One of our speakers for the upcoming event has actually posted a discussion there asking attendees for this event to post questions/topics they’d like to see covered, so please check it out.

For the first time in our illustrious 1 year history, we have a returning speaker in CT Moore, and are also pleased to welcome Fabrice Calando to the fold. Details on their presentations here…

Topics being covered are:

Publishers, SEO and Social Media Tools – CT Moore

Description
Social Media has turned the world of publishing on its head. In this session, we will explore how publishers can use SEO and Social Media tools to :

(1) better promote their content,
(2) grow and maintain their audiences,
(3) refine their content strategy and
(4) develop new revenue opportunities.

Takeaways
During this session, attendees will gain a firm grasp of:

The Principles of Onsite SEO
Social SEO Tactics
Social News Promotion Methods
Social Media APIs
and Social Graph Data

You can find CT on Twitter – @gypsybandito, or on his Blog – www.gypsybandito.com.

BIO:
CT Moore is an accomplished blogger, journalist, podcaster, and speaker, with over 5 years experience managing SEO and Social Media campaigns. He’s consulted on web strategy for major brands, such as American Apparel, Yellow Pages, and Microsoft, as well as a number of media start-ups. CT currently works as an Account Strategist at NVI, the largest Search and Social shop in Canada, where he manages client SEO, PPC, and social media needs. He also sits as a Staff Editor at Revenews.com.

Growing your business using LinkedIn
Fabrice Calando

Description
The dominance of Facebook and its 500 million members has arguably made 2010 the year of the social network. In the mean time LinkedIn – the social network devoted to professional development – has also continued to grow. There are now close to 100 million members and with a new member added every second.

“Canada is one of LinkedIn’s fastest growing markets,” said Arvind Rajan, LinkedIn’s vice president of international. LinkedIn is used to build a career, find new employees and grow businesses, yet 90% of members do not know how to use it according to Simon Hénault, founder of Linked Québec, the largest community of francophones on LinkedIn.

Takeaways

We will look at the different ways you can grow your business using LinkedIn:

A personal profile that works for you
A corporate profile
Groups and Answers: A way to showcase your knowledge
A paid profile: Is it worth it?
Setting your expectations

You can find Fabrice on Twitter – @fabrice_calando, or on his Blog – fabricecalando.ca. You can also hook up with him on LinkedIn and on Facebook.

BIO:
Fabrice Calando is a web and social media strategist. He has worked with a multitude of different companies – B2B, B2C, governmental as well as small and medium sized businesses and non-profits – to help them achieve their online business and marketing objectives. These include customer acquisition, increased web traffic, recruitment of staff and business development. He currently blogs at fabricecalando.ca and has close to 10 years experience in web and marketing.

Fabrice Calando is currently a web strategist at Adviso, a firm specialising in web strategy, web analytics, UX/UI design, SEO and PPC. Before that he also worked at companies such as Cossette and Astral Media. He is also currently a moderator of the LinkedIn group Linked Québec, the largest community of francophones on LinkedIn and manages the community’s twitter account.

This event brought to you by Heelatch. Contact hello@heelatch.com with questions or for additional information.